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Top 5 Digital Marketing Courses in Eugene to Upskill Yourself

Updated on: Jan 21, 2022
Digital Marketing Course in Eugene - Featured Image

Aspire to learn digital marketing but don’t know where to start? Don’t worry, we’ve got you covered. In this blog, we’ve listed the 5 best digital marketing courses in Eugene to help you kickstart your learning journey. 

Before we move on to the list of the best digital marketing courses in Eugene, we recommend you read up on how digital marketing has become one of the most important fields to have knowledge about and be skilled in. 

Digital marketing is one of the top skills that are in demand in today’s day and age. Having an online presence has become extremely crucial, especially during the pandemic where the scope of digital marketing has accelerated and become a major focus of every business.

Businesses are struggling to stay updated and hence need mind-blowing strategies to remain in business. This is where the role of a digital marketer comes in. They help businesses by planning and formulating digital marketing strategies to target the right audience and boost their growth. 

Therefore, being aware of this field and making use of it will only increase your importance in today’s time and help you achieve your goals. Before we dive into the list, let’s have a look at the job opportunities available in Eugene, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way.

Digital Marketing Courses in Eugene - Indeed.com Job Opportunities

(Source: Indeed.com)

Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.

Now let’s begin with the list of the 5 best digital marketing courses in Eugene or nearby Eugene.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Eugene are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Portland State UniversityDelivers innovative educational programs that equip students with the knowledge as well as skills that are needed to succeed in today’s rapidly changing business landscape.
  • Oregon State University– An international public research university that was founded in 1908 and located in Corvallis.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Eugene.

List of Top 5 Digital Marketing Courses in Eugene

However, before we take you through the list of digital marketing courses in Eugene, we understand that most of you are homebound because of the pandemic. Hence, to ensure the pandemic does not hinder your pace in becoming a digital marketer, we’ve narrowed it down to both – the best online and offline digital marketing courses in Eugene or near Eugene.

INSTITUTESDurationFees
IIDE – The Digital School4 MonthsUSD 1,360
Portland State University15 HoursUSD 2,796
Oregon State University8 MonthsUSD 2,500
Portland Community College1 Year
General Assembly2 MonthsUSD 3,950

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.

Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses in Canada - IIDE Awards

Digital Marketing Courses in Canada - IIDE Awards Mobile

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods. 

IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.

3-Teacher Method via A 4-Step Methodology 

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations. 


Here’s what students have to say about IIDE:

Course Syllabus

The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.

Term 1 Introduction to Digital Marketing
Search Engine Optimization
Key Performance Marketing Jargon
Search Engine Marketing
Campaign Planning
Presentation Making
Ecommerce
Live Project: Search Marketing
 
Term 2Content Strategy
Copywriting
Canva
Social Media Marketing Organic
ORM
Influencer Marketing
Resume Making
Interview Skills
Live Project: Social Media Content Strategy
 
Term 3Social Media Marketing Paid
Social Analytics
Google Analytics
Live Project: Social Media Advertising
Final Project


Course Faculty

Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world. 

Below mentioned are just a few of the trainers:

Digital Marketing Courses in Canada - IIDE Mentors

Our Students Work on Brands Like

DMC-placement-banner-milonee

Placement Partners

DMC-placement-banner



Certifications Offered

On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.

On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification. 

Certificates

Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.

Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.

 

Course Duration & Fees

The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).  


2. Portland State University

Digital Marketing Courses in Eugene - Portland State University

Portland State University’s Center for Executive and Professional Education (CEPE) combines the knowledge of the university with the real-world experience of industry professionals to deliver career-long learning that supports professionals in attaining their goals. 

CEPE delivers innovative educational programs that equip students with the knowledge and skills needed to succeed in today’s rapidly changing business landscape.

Course Syllabus

  • Introduction to Digital marketing strategy
  • Key Performance Indicators
  • SEO Website Optimization
  • Content Strategy
  • Social Media Marketing
  • Analytics

Course Duration and Fees:

The duration of the course is 15 hours per week. The fee for the course is $2796. The university is located in Portland which is one of the nearest cities to Eugene providing the best digital marketing courses in Eugene. The university is offering online courses using virtual live sessions and self-paced activities.

Course Highlights

  • Hands-on Experience
  • Practical Programs
  • Learn from local industry leaders and marketing professionals
  • Certification Course
  • Virtual Learning Facility

Contact Details

Address: 1825 SW Broadway, Portland, OR 97201
Email id: [email protected]
Phone No.: 503-725-3511 

3. Oregon State University

Digital Marketing Courses in Eugene - Oregon State University Logo

Oregon State is an international public research university that was founded in 1908 and located in Corvallis. Till now they have drawn people from all 50 states in the USA and more than 100 countries. 

Adapting to today’s challenges, they continue to deliver innovative, high-quality courses and programs through a range of fully online and hybrid degree options and one more amazing fact is that they have served about 3,800 undergraduate students. They put the safety and success of their community as their top priority.

Course Syllabus:

  • Audience Segmentation
  • Content Marketing Strategy
  • Transmedia Storytelling
  • Business-to-Business Marketing (B2B)
  • Targeted Advertisements
  • Creating Effective Website
  • SEO for Search Engines
  • Social Media Outlets, & Metrics

Course Duration and Fees

The duration of the course is 8 months. The fee for the course is $2,500. Oregon State University is located in Portland which is one of the nearest cities to Eugene providing the best digital marketing courses in Eugene. The university is offering online courses using virtual live sessions and self-paced activities.

Course Highlights

  • Course Led Online
  • Manage Projects
  • Certificate Program
  • Investigate Hands-on Case Studies
  • Learn from Experts

Contact Details

Address: 2751 SW Jefferson Way, Corvallis, Oregon 97331
Phone number: +1 541-737-1000
Email: [email protected]

4. Portland Community College

Digital Marketing Courses in Eugene - Portland Community College Logo

Portland Community College is the largest post-secondary institute located in Portland, Oregon. Till now they have served their high-quality education to more than 60,000 full-time and part-time students. 

Their sole purpose is to create a better community in Portland by educating and preparing students to become a skilled workforce. Their marketing certification course is for 1 year. 

Course Syllabus:

  • Introduction to Business
  • Principles of Marketing
  • Data Analytics with Excel and Tableau
  • Social Media Marketing
  • Career Planning and Preparation in Business
  • Cooperative Learning

Course Duration and Fees

The duration of the course is 1 year. The fee for the course is not available. Oregon State University is located in Portland which is one of the nearest cities to Eugene providing one of the best digital marketing courses in Eugene. You can opt for a completely online method, or you can choose a mix of online and on-campus classes.

Course Highlights

  • Online Course Facility
  • Awards & Badges 
  • Certification Course
  • Expert Trainers
  • Practical & Hands-on Training 

Contact Details

Phone number: +1 971-722-8888
Email: [email protected]

5. General Assembly

Digital Marketing Courses in Eugene - General Assembly Logo

Since 2011, the General Assembly has revolutionized tens of thousands of jobs by providing innovative, hands-on training in today’s most in-demand skills. Students can pick from a variety of forms and modalities to help them achieve their goals, such as full-time, part-time, and short-form alternatives – both on-campus and online.

Course Syllabus

  • Social Media Advertising 
  • CPM, CPC, CPA
  • Google AdWords
  • Search Engine Optimization
  • Google Analytics
  • Performance Measurement
  • Strategy Testing
  • Email Marketing

Course Duration & Fees

The duration of this course is 2 months. Classes will be held twice a week on an online platform. The fee for this course is $3950.

Course Highlights

  • Designed With a Focus on Real-World Relevance
  • Build Campaigns That Fuel Business and Amplify Brands
  • Get a Head Start With Self-Paced Prep Lessons
  • Real-World Portfolio Projects
  • Individualized Instructor Support
  • Global Network of 70K+ Alumni

Contact Details

Phone: +1 (917) 722-0237
Email: [email protected]

This ends our list of the best digital marketing courses in Eugene. Let us look at some frequently asked questions by students.

A Fun & Knowledgeable Read: Do you like reading case studies on brands or companies? If yes, then you might like to read our elaborative study on the SWOT analysis of Monster including insights on Monster’s digital marketing strategy. What’s better to know about the brand whose energy drink you drink often to charge yourself and perform better in your respective sport.  

FAQs – Frequently Asked Questions

Q. Which is the best institute for digital marketing courses in Eugene?

The best institute to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course taught by the best industry experts in a comprehensive and question-oriented format.

Why IIDE? Because the institute is going global and raising the bar of imparting education all over with its comprehensive online program. Also, IIDE was awarded as “The Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021 which makes us highly consider IIDE as the best digital marketing institute.

Q. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enroll in these courses while still in high school or after graduating. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.

Q. Is the digital marketing course difficult?

The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions, IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

To Conclude

Digital marketing isn’t as difficult as it appears; all you need is the will to learn and the proper guidance. With the rise in demand for digital marketing specialists, you can easily land a high-paying job, provided you learn from the best. If you still find it confusing to choose digital marketing courses in Eugene, to help you out we have a blog on 7 tips to choose the best digital marketing course for you.

With the 5 best digital marketing courses in Eugene. All these mentioned institutes provide very much the same content, but we strongly believe that IIDE sets the benchmark.

You can also connect with IIDE at [email protected] for a free counseling session so it can help you better understand what IIDE has to offer to match your interest at best.

And lastly, If you are interested in learning some particular digital marketing skills such as Email marketing, SEO, Content Marketing, WordPress, etc to widen your learning horizon, then there are several short-term certification courses in digital marketing by IIDE that will upskill your profile and boost your career.

We hope the blog on the 5 best digital marketing courses in Eugene has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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