Top 5 Digital Marketing Courses in Eugene to Upskill Yourself

Updated on: Feb 7, 2024
Digital Marketing Course in Eugene - Featured Image

Are you aspiring to learn digital marketing but don’t know where to start? Don’t worry, we’ve got you covered. In this blog, we’ve listed the 5 best digital marketing courses in Eugene in 2024 to help you kickstart your learning journey. 

Before we move on to the list of the best digital marketing courses in Eugene, we recommend you read up on how digital marketing has become one of the most important fields to have knowledge about and be skilled in. 

What is digital marketing?  Digital marketing is one of the top skills that are in demand in today’s day and age. Having an online presence has become extremely crucial, especially during the pandemic where the scope of digital marketing has accelerated and become a major focus of every business.

Businesses are struggling to stay updated and hence need mind-blowing strategies to remain in business. This is where the role of a digital marketer comes in. They help businesses by planning and formulating digital marketing strategies to target the right audience and boost their growth. 

Therefore, being aware of this field and making use of it will only increase your importance in today’s time and help you achieve your goals.

Google processes around 8.5 billion searches every day as of 2024.

Before we dive into the list, let’s have a look at the job opportunities available in Eugene, in the field of digital marketing. Prepare to be the best for all the opportunities that come your way.

Digital Marketing Courses in Eugene - Indeed.com Job Opportunities

(Source: Indeed.com)

Now knowing fully well that digital marketing is expected to grow at a rapid pace in the coming times, it would be extremely important to see how to start a career in digital marketing.

Types of Digital Marketing Courses in Eugene

 

Offline Courses:

If you’re aiming to become a true expert in digital marketing and gain in-depth knowledge, consider enrolling in an offline program. These programs, often offered as Master’s or PG degrees, provide an extensive curriculum with a strong focus on advanced strategies, managerial skills, and hands-on training.

If you’re young and have the time and dedication to invest in your career, an intensive PG program in digital marketing could be the right choice. Such post-graduate programs can open doors to higher-paying positions and leadership roles in the industry, setting a solid foundation for your career.

Recommended for: Recent graduates and those new to the field.

 

Online Courses:

Online digital marketing courses in Eugene offer an advanced exploration of digital marketing from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

For individuals with time constraints due to work, business, or college commitments, online digital marketing courses in Eugene are a highly recommended option. These courses often span a few months, providing flexibility and an immersive learning experience.

Some online courses even offer hybrid options, incorporating both online and offline components to further enhance the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

 

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Eugene for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Eugene with detailed placements.

 

List of Top 5 Digital Marketing Courses in Eugene

Here’s an overview of the top 5 digital marketing courses in Eugene, their duration, and the Google reviews.

Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.8
(1058 reviews)
Portland State University 15 Hours 4 (551 reviews)
Oregon State University 8 Months 4.6 (504 reviews)
Portland Community College 1 Year 4 (104 reviews)
General Assembly 2 Months
 
 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Portland State University

Digital Marketing Courses in Eugene - Portland State University

Portland State University’s Center for Executive and Professional Education (CEPE) combines the knowledge of the university with the real-world experience of industry professionals to deliver career-long learning that supports professionals in attaining their goals. 

CEPE delivers various digital marketing courses in Eugene that equip students with the knowledge and skills needed to succeed in today’s rapidly changing business landscape.

Course Syllabus

  • Introduction to Digital Marketing Strategy
  • Key Performance Indicators
  • SEO Website Optimization
  • Content Strategy
  • Social Media Marketing
  • Analytics

Course Highlights

  • Hands-on Experience
  • Practical Programs
  • Learn from local industry leaders and marketing professionals
  • Certification Course
  • Virtual Learning Facility
Course Benefits Matrix Portland State University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the university for more details related to placement.

Course Duration and Fees:

The duration of the course is 15 hours per week. The fee for the course is $2796. The university is located in Portland which is one of the nearest cities to Eugene providing the best digital marketing courses in Eugene. The university is offering online digital marketing courses in Eugene using virtual live sessions and self-paced activities.

Course Reviews

It has a 4-star rating with 551 Google reviews.

Culture

Marketing Bachelor's Programs | Marketing

Contact Details

Address: 1825 SW Broadway, Portland, OR 97201
Email id: admissions@pdx.edu
Phone No.: 503-725-3511 

 

3. Oregon State University

Digital Marketing Courses in Eugene - Oregon State University Logo

Oregon State provides several digital marketing courses in Eugene and all 50 states in the USA and more than 100 countries. 

Adapting to today’s challenges, they continue to deliver innovative, high-quality courses and programs through a range of fully online and hybrid degree options and one more amazing fact is that they have served about 3,800 undergraduate students. They put the safety and success of their community as their top priority.

Course Syllabus:

  • Audience Segmentation
  • Content Marketing Strategy
  • Transmedia Storytelling
  • Business-to-Business Marketing (B2B)
  • Targeted Advertisements
  • Creating Effective Website
  • SEO for Search Engines
  • Social Media Outlets, & Metrics

Course Highlights

  • Course Led Online
  • Manage Projects
  • Certificate Program
  • Investigate Hands-on Case Studies
  • Learn from Experts
Course Benefits Matrix Oregon State University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the university for more details related to placement.

Course Duration and Fees

The duration of the course is 9 months. The fee for the course is $3,125. Oregon State University is located in Portland which is one of the nearest cities to Eugene providing the best digital marketing courses in Eugene. The university is offering online digital marketing courses in Eugene using virtual live sessions and self-paced activities.

Course Reviews

The university has a 4.6 rating out of 5 with 560 Google reviews.

Culture

Student Experiences & Engagement | | Oregon State University

Contact Details

Address: 2751 SW Jefferson Way, Corvallis, Oregon 97331
Phone number: +1 541-737-1000
Email: contact@oregonstate.edu

4. Portland Community College

Digital Marketing Courses in Eugene - Portland Community College Logo

Portland Community College is the largest post-secondary institute located in Portland, Oregon. They provides several subjects along with digital marketing courses in Eugene to upskill the students

Their sole purpose is to create a better community in Portland by educating and preparing students to become a skilled workforce. Their marketing certification course is for 1 year. 

Course Syllabus:

  • Introduction to Business
  • Principles of Marketing
  • Data Analytics with Excel and Tableau
  • Social Media Marketing
  • Career Planning and Preparation in Business
  • Cooperative Learning

Course Highlights

  • Online Course Facility
  • Awards & Badges 
  • Certification Course
  • Expert Trainers
  • Practical & Hands-on Training 
Course Benefits Matrix Portland Community College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the college for more details related to placement.

Course Duration and Fees

The duration of the course is 1 year. The fee for the course is not available. Oregon State University is located in Portland which is one of the nearest cities to Eugene providing one of the best digital marketing courses in Eugene. You can opt for a completely online method, or you can choose a mix of online and on-campus classes.

Course Reviews

It has a 4-star rating with 104 Google reviews.

Culture

Enroll at PCC

Contact Details

Phone number: +1 971-722-8888
Email: enroll@pcc.edu

5. General Assembly

Digital Marketing Courses in Eugene - General Assembly Logo

Since 2011, the General Assembly has revolutionized tens of thousands of jobs by providing innovative, hands-on training in today’s most in-demand skills through its digital marketing courses in Eugene and the world. Students can pick from a variety of forms and modalities to help them achieve their goals, such as full-time, part-time, and short-form alternatives – both on-campus and online.

Course Syllabus

  • Social Media Advertising 
  • CPM, CPC, CPA
  • Google AdWords
  • Search Engine Optimization
  • Google Analytics
  • Performance Measurement
  • Strategy Testing
  • Email Marketing

Course Highlights

  • Designed With a Focus on Real-World Relevance
  • Build Campaigns That Fuel Business and Amplify Brands
  • Get a Head Start With Self-Paced Prep Lessons
  • Real-World Portfolio Projects
  • Individualized Instructor Support
  • Global Network of 70K+ Alumni
Course Benefits Matrix General Assembly
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact them for more details related to placement.

Course Duration & Fees

The duration of this course is 2 months. Classes will be held twice a week on an online platform. The fee for this course is $3950.

Course Reviews

N/A

Culture

It’s purely an online training program. For further activities-related queries kindly contact them.

Contact Details

Phone: +1 (917) 722-0237
Email: onlineadmissions@generalassemb.ly

This ends our list of the best digital marketing courses in Eugene. Let us look at some frequently asked questions by students.

 

Additional points to consider

It’s crucial to choose the right digital marketing courses in Eugene that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Eugene.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online digital marketing courses in Eugene. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Eugene that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Eugene.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

 

Q1. Which is the best digital marketing course in Eugene?

IIDE’s online digital marketing courses are the best digital marketing courses in Eugene. What makes their course the best is that it includes high-quality video lectures followed by weekly live online sessions & 1-on-1 mentoring sessions by top professionals and industry experts. IIDE offers 100% placement assistance.

Q2. What are the fees for digital marketing courses in Eugene?

The cost of digital marketing courses in Eugene usually cost as per the level of course and fee structure of the institute. The fee for the IIDE online digital marketing course is USD 1,384.69

Q3. What is the eligibility for digital marketing?

The eligibility criteria for admission in digital marketing courses in Eugene are a school completion certificate for graduation and a Graduation degree for PG.

Q4. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q5. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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