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Cross-skilling involves learning new skills outside your primary area of expertise to enhance versatility in the workplace. Programmes like IIDE’s digital marketing courses help professionals diversify their skill sets. The global demand for multi-skilled workers is expected to grow by 20% annually, making cross-skilling a valuable investment for career growth and job security.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 23, 2025
Cross-skilling is the process of acquiring training in a skill other than the primary skill. Cross-skilling benefits both corporates and individual employees by enhancing employee productivity and fostering a culture of continuous learning.
Cross-skilling enables professionals to work across departments while upskilling focuses on growth within their current role. Both require training in the latest technologies and trends to boost employee productivity and meet development goals. This approach ensures adaptability and maximises efficiency in the digital age.
Freshers should opt for cross-skilling to help them ask for a better appraisal, add weight to their resume, break the monotony of work, and work across multiple departments. This contributes to their professional growth and enhances employee productivity, making them valuable assets in any team.
Corporations should consider cross-skilling to keep their employees motivated, boost employee productivity, cut hiring costs, reduce attrition, and ensure that the company works with the latest technology and work trends, maximising cross-skilling benefits.
Like IIDEPro offers, instructor-led offline training suits executive and lower-level management best. Since they form a significant part of the workforce, training them offline keeps them motivated aligned with company goals, and enhances productivity, ensuring they remain engaged and contribute effectively to long-term objectives.
Cross-skilling enhances employees’ versatility, allowing them to take on multiple roles, which boosts job security and career growth. For organisations, it leads to increased agility, reduces skill gaps, and ensures continuity during staff shortages or shifts in project demands.
Companies can implement cross-skilling by first identifying critical skills across departments, offering tailored training sessions, encouraging job rotations, and fostering a culture of continuous learning. Regular assessments and feedback ensure employees develop the right competencies for broader responsibilities.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).