Are you eager to know the benefits of digital marketing in Malaysia? Want to know how digital marketing is going to expand shortly? You are, indeed, in the proper place. In this blog, we will discuss everything related to the benefits of digital marketing in Malaysia.
But before that, let us talk a bit about digital marketing, the difference between traditional and digital marketing, and the job opportunities available in the field of digital marketing.
What is digital marketing?
Digital marketing refers to promoting products and services online, either through social media applications or online websites. From building an online website to promoting products and services over social media platforms, all of this is a part of new-age digital marketing.
The difference between traditional and digital marketing
Let us understand the difference between traditional and digital marketing with an example. Earlier, you would see a lot of advertisements in newspapers, magazines or pamphlets. These advertisements would be regarding a new product, service, offers/discounts, events, etc. This is traditional marketing.
But now where do you see such advertisements? Now, these advertisements are mostly seen on social media platforms such as Instagram, Facebook, etc. This is nothing but digital marketing.
Nevertheless, ads in newspapers are still there, but digital marketing is being used in excess. And it is all set to grow and only grow. The need and importance of digital marketing, have increased a lot.
Benefits Of Digital Marketing In Malaysia:
Let us have a look at the astonishing benefits of digital marketing in Malaysia.
- Use of technology
Today internet is there to handle everything. Technology and the internet have advanced so much that one can think of setting up a digital marketing agency. Messages can be delivered instantly with the help of the internet and there is no delay like in traditional marketing.
- Multinational reach
Utilizing the internet effectively is crucial to digital marketing. One can readily connect with a wide range of audiences through the internet. Digital marketing will help you quickly reach the correct customers, as opposed to traditional marketing, which takes a lot of time, effort, and money to reach the audience.
- Increase in conversions
A business can produce a significant quantity of leads with the aid of an effective digital marketing plan. These leads can be turned into sales by utilising various digital marketing strategies.
- Measurable results
With the use of digital marketing, you can analyse and evaluate the precise locations where leads are created, how those leads are turned into sales, etc. Isn’t it incredible? Let’s use an example to better grasp this. If you want to launch a marketing campaign for a certain product, it’s critical to understand whether the campaign is producing enough leads and whether those leads are turning into sales. It’s crucial to understand the precise results. And digital marketing accomplishes this. It permits you to identify the precise outcomes so that you can correct them the following time.
- Higher returns on investment
A profitable firm generates greater profits with less capital. Compared to traditional marketing, digital marketing tactics need less investment from businesses. Therefore, businesses adopting digital marketing techniques do not need to worry about their budget.
- Better user engagement
Engagement with the customer is the fundamental component of marketing. You can boost consumer involvement with digital marketing. One can contact customers frequently using digital marketing tactics like content marketing, email marketing, social media marketing, etc. Social media platforms can be used by businesses to communicate with customers and post interesting material.
- Numerous strategies
Businesses can use various strategies such as SEO-based content creation, search engine marketing, social media marketing, video content, email marketing, influencer marketing, remarketing, retargeting, etc to achieve the desired objectives.
- Data collection
Another important benefit of internet marketing is data collection. The website’s opt-in forms and numerous online subscription forms make it easier to collect client data. The development of Android and iOS apps has further sped up the data collection process.
- Brand engagement
It’s crucial to interact with the audience after generating leads and conversions in order to capture them and spread the word about your brand through word-of-mouth. This will not only aid to boost brand loyalty but also the company’s reputation.
Diversification is an effective tool behind the success of many brands, but it is important to broaden the scope of marketing campaigns. The greatest approach to promote the reach of your brand is through content marketing, which you can do through business blogs, vlogs, e-books, cheat sheets, lead magnets, and a variety of other outlets.
- Marketing Automation
Another significant benefit of internet marketing is automation that is quick and focused on results. Using the greatest digital marketing tools, you may thoroughly computerise every part of your business efforts. For example, Google Analytics will provide you with detailed information about the effectiveness of your online initiatives. You’ll be able to identify the techniques that are effective and need to be improved with the aid of rank checkers, competitor analysis, and SEO audits.
Benefits Of Digital Marketing In Malaysia For Small Businesses:
Let us now see the benefits of digital marketing in Malaysia for small and medium enterprises.
(Source: Dial Me Now)
- Target audience
Targeting the appropriate clients at the right moment is crucial. Small businesses can simply reach a wide range of customers and target the correct ones with the aid of digital marketing methods.
- More promising customer experience
The customer is the most crucial element of the entire marketing process. Without an intermediary, small enterprises may communicate with clients directly. They may improve their relationships with clients. You can communicate with your target audience cost-effectively and give customised information.
- Efficiency in terms of cost
Getting the most benefits at the lowest cost is referred to as efficiency. Budgets for small firms are often smaller than those for larger businesses. You shouldn’t worry, though. Comparatively speaking, digital marketing has lower start-up expenses than traditional marketing. Therefore, even with fewer funds, small enterprises can achieve exceptional results.
Benefits Of Digital Marketing In Malaysia For Large Businesses:
Let us now see the benefits of digital marketing in Malaysia for large businesses.
- Paid marketing
Larger companies will have enormous funds available for paid advertising. They can also spend money on some of the best digital marketing tools, which can help the business increase conversions.
- Customer relationship management (CRM)
It’s crucial to keep up positive client relations if you want them to make additional purchases from you. This can be accomplished by offering quality after-sales support, special occasion discounts, etc. You can develop a more personal connection with your clients with the aid of online marketing.
- Remarketing opportunities
One of the best digital marketing techniques is remarketing. It is promoting your goods or services to clients who have previously expressed interest in them. You can boost sales by communicating with them via SMS and email.
Career In Digital Marketing In Malaysia:
Let us have a look at the job opportunities in the area of digital marketing available in Malaysia.
Amazing, isn’t it? The job opportunities are available in huge numbers. And this will increase even more shortly. Some career opportunities are
- Digital Marketing Executive
A digital marketing executive is one who comes up with ideas to deal with clients, plans and monitors the company’s presence on social media platforms, and launches online advertising campaigns to increase brand awareness. According to jobstreet, the average salary of a digital marketing executive in Malaysia is around MYR 4000 per month.
- SEO Specialist
An SEO specialist writes SEO-based content, frames link-building strategy and ensures that the company’s website ranks higher on the search engine result page. (SERP). According to Indeed.com, the average salary of an SEO specialist is around RM 4227 per month.
- Social media manager
A social media manager ensures that there is a good presence of the company on social media platforms such as Instagram, Youtube, and Facebook. He/she has to come up with interesting trending posts and content to engage the audience. According to Indeed.com, the average salary of a social media manager is around RM 3654 per month.
- Content writer
Content is the main thing that attracts the audience. So it is essential to write thoughtful content. A content writer needs to write interesting blogs and content for the website and other social media posts. According to Indeed.com, the average salary of a content writer is around RM 2562 per month.
There are many more roles such as web developer, designer, marketing analyst, email marketer, Ecommerce, etc
Benefits Of Digital Marketing In Malaysia: (Career Point Of View)
- Job security
Job security is the main concern that everyone has before beginning a new job. Since this is the fastest-growing business and every organisation needs digital marketing specialists, digital marketing is one of the safest occupations available today.
- The next big industry
Without a doubt, one of the thriving sectors nowadays is digital marketing. There is so much potential in this field. In order to spread awareness and generate leads, practically every business today needs to employ digital marketing techniques and have an online presence.
- No specific educational background is required
Anyone with an interest in learning can begin learning about digital marketing and begin a career in this area.
You can create your own digital marketing company and provide services to clients if you wish to work from home and according to your schedule. You could provide content, SEO services, social media services, etc.
- Good salary package
Professionals in digital marketing are in high demand right now. However, not everyone is well-versed in digital marketing. Therefore, if you succeed in this, you will have a great opportunity in this profession and a nice wage.
FAQs – Frequently Asked Questions
Q. Is digital marketing good in Malaysia?
Ans: Yes, Malaysia is a really good country for digital marketing. Malaysia is one of the largest markets for internet marketing due to the strong need for digital marketing specialists. As a result, there are lots of employment openings in Malaysia’s thriving digital marketing industry. Therefore, to reach their target market, all businesses—small, medium-sized, and large—use digital marketing.
Q. Why digital marketing is important nowadays?
Ans: Digital marketing makes use of tried-and-true strategies to enhance revenue and conversion rates in order to accelerate the business growth of any firm or organisation. It is crucial to understand these methods and strategies as a result.
Q. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Q. What is the smart goal in digital marketing?
Ans: The smart goal in digital marketing is the one that is specific, measurable, attainable, realistic and time-bound. A company needs to have a SMART goal and work accordingly to achieve that goal.
Q. What is the main objective of digital marketing?
Ans: Increasing sales and making money are the main objectives of any digital marketer. This can be achieved by combining SEO efforts with PPC Ads, which help in reaching and attracting new clients.
Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understand the advantages of digital marketing.
If you want a detailed course on digital marketing, then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Malaysia.
If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.
We hope that you enjoyed reading this blog. Please let us know in the comments section below if you have any suggestions or queries. Happy Reading!