22 Benefits Of Digital Marketing In Malaysia

Are you eager to know the benefits of digital marketing in Malaysia? Want to know how digital marketing is going to expand shortly? You are, indeed, in the proper place. In this blog, we will discuss everything related to the benefits of digital marketing in Malaysia.

But before that, let us talk a bit about digital marketing, the difference between traditional and digital marketing, and the job opportunities available in the field of digital marketing.

What is digital marketing? 

Digital marketing refers to promoting products and services online, either through social media applications or online websites. From building an online website to promoting products and services over social media platforms, all of this is a part of new-age digital marketing.

The difference between traditional and digital marketing

Let us understand the difference between traditional and digital marketing with an example. Earlier, you would see a lot of advertisements in newspapers, magazines or pamphlets. These advertisements would be regarding a new product, service, offers/discounts, events, etc. This is traditional marketing.

But now where do you see such advertisements? Now, these advertisements are mostly seen on social media platforms such as Instagram, Facebook, etc. This is nothing but digital marketing. 

Nevertheless, ads in newspapers are still there, but digital marketing is being used in excess. And it is all set to grow and only grow. The need and importance of digital marketing, have increased a lot.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Nov 27, 2024

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Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).