- 1 What Is Digital Marketing?
- 1.1 1. Recession – Proof Industry
- 1.2 2. Huge Demand For Digital Marketers
- 1.3 3. There’s A Place For Everyone In Digital Marketing
- 1.4 4. An Envious Working Environment
- 1.5 5. Learn Something New Every Day In Digital Marketing
- 1.6 6. Digital Marketers Earn Amazing Salaries
- 1.7 7. Kickstart Your Own Career In Digital Marketing
What Is Digital Marketing?
Digital marketing covers all marketing efforts that use any kind of electronic device with the internet. Businesses make use of various digital platforms such as search engines, social media, electronic mail or e-mail, and their websites to connect with current and potential customers.
“Digital” has been the buzzword for a few years now and many people have sworn that it’s just another “phase”. But the reality is that the Digital Marketing flame is only becoming stronger and fiercer with every passing day.
Digital Media Marketing is here to stay.
And if you haven’t jumped on the bandwagon yet because of your doubts about it, we’re going to give you 7 reasons why a job in digital marketing is better than your current job. By the end of this article, you will be Googling how to become a Digital Marketer yourself!
1. Recession – Proof Industry
Digital Marketing is a recession proof industry! There has never been a point of time in history that the marketing sector went out of business. As long as there are consumers, there will be a need for marketing. That being said, let’s look at some trends for the past 5 years:
Clearly, the term “digital marketing” has skyrocketed. Not just that, in Q1 2017, 214 Indian tech start-ups raised about $1.46 Bn in funding! This clearly shows the upward trend in digital.
Adding to that, the highlighting benefit about the digital industry is that it caters to every industry sector – gainers or losers – thus making the digital sector a big gainer in the end!
Plus, the growing number of Internet users (currently, half the world population uses the internet from their desktops and phones) all over the world has fuelled the need for digital jobs worldwide!
Nothing like getting a stable, secure and recession – proof job, is there?
2. Huge Demand For Digital Marketers
Marketing is the most important aspect of a business. While some people may disagree, and say that product development is the most important, it is vital to remember that there wouldn’t be any product if market research hadn’t been undertaken in the first place. The sudden penetration of smartphones, personal computers and internet to the masses has changed the media consumption and buying behaviour of consumers. Traditional marketing methods are no longer enough to reach customers.
Today, every company in the world deploys digital media marketing in some form or other, whether they are small mom-and-pop stores who use WhatsApp as a means to communicate with their market or big conglomerates who use Inbound Marketing, Social Media Marketing, Email Marketing, Re-Marketing, etc as part of their digital strategy.
As of 2017, there are more than 8 lakh jobs in the digital media industry available in India! However, there are not nearly enough digital professionals to fill this demand gap. By taking up a job in the digital sector, you will be in high demand and in a position to negotiate your salary. Not only that, you can be in a sector of your choice and will be in the midst of this exciting period of the digital revolution of India! This is another reason Digital Marketing is of increasing importance!
3. There’s A Place For Everyone In Digital Marketing
Whether you have a creative bent or an analytical bent, a background in science or a background in arts, the digital marketing industry is open to everyone and everyone can find something in the sector that they can enjoy. This specialty will also help broaden your networking. The various career roles and salaries can be found in point no. 6.
4. An Envious Working Environment
The employers in the digital industry strive to make the workplace as casual, creative and desirable as possible. Flexible timings, informal dress code and culture, loads of food and drinks and company outings to keep things interesting! Definitely a work environment to envy.
Another aspect is that, since you have to accomplish your work from around the internet, you can work from anywhere as long as the job is accomplished! Who wouldn’t want to master time management now?
5. Learn Something New Every Day In Digital Marketing
The rate at which technology is changing is unbelievable from new social platforms to algorithm updates and mobile technologies, every day brings a new challenge and an opportunity. A digital marketer is supposed to stay updated of these changes and adapt them in the digital strategies and practices. Your work day will never be the same and, indeed, every year will be different from the previous one. You will never hear a digital marketer say, “My job is too monotonous!” and if someone is tired of their role, they can easily switch their role or upskill themselves as all career aspects of digital media are interlinked and cross training across skills is easy. This is another reason Digital Marketing is of increasing importance!
6. Digital Marketers Earn Amazing Salaries
Here are the sectors that you can work in within the digital marketing realm:
– Inbound Marketing
– Viral Marketing
Here are the salary expectations depending your designation:
7. Kickstart Your Own Career In Digital Marketing
Unlike in more traditional careers, you don’t need any prior experience before kicking off your own career. In fact, getting your own brand could not have been easier than in the digital industry! You can start off your own blog or social media identity and become an influencer in a matter of a few months!