Whenever the topic of further education is ever brought up, MBA is one of the top options that students opt for. But now that the whole world has taken its first step towards Digitalization and AI, a normal MBA may not help you make the cut in this competitive job market.
So, how to decide what to pursue? Which post graduation would help you be relevant in the job market while also making sure that you are updated with the latest trends in the industry?
The answer may just be an MBA in Digital Marketing.
An MBA in Digital Marketing is similar to an MBA in Marketing but better. Like any traditional MBA in Marketing, it will include all marketing aspects but with the added benefit of understanding the online market and analyzing customer data that too with better ROI for you.
Want to know more about MBA in Digital Marketing?
Then read this blog, where we discuss everything about MBA in Digital Marketing in India for the year 2023: syllabus, eligibility criteria, admission, MBA in digital marketing salary, fees, career opportunities, and much more.
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- MBA in Digital Marketing combines traditional marketing with digital skills.
- It is more relevant in the current job market due to the growth of online platforms.
- Fees for Digital Marketing MBA in India start from INR 5 lacs & starting salary after completion is around INR 5-10 LPA.
- Best college in India offering MBA in Digital Marketing is IIDE – The Digital School with campuses in Mumbai and Delhi.
- Studying abroad for an MBA in Digital Marketing requires careful consideration due to high living costs and limited job prospects for freshers.
- Jobs after an MBA in Digital Marketing include roles like Digital Marketing Manager, Social Media Manager, and SEO Expert.
- An MBA in Digital Marketing provides a competitive edge and diverse career opportunities.
Scope of Digital Marketing
According to the Economic Times, India’s GDP has reached $3.5 trillion this year and is expected to double to $8.4 trillion by 2030. As businesses strive to establish a strong online presence, the demand for skilled digital marketers is projected to skyrocket in the next decade, driving the need for expertise in areas such as online advertising, SEO, social media marketing, and data analytics.
Students considering a career in this field often find themselves confused between pursuing a traditional MBA in Marketing or a specialized MBA in Digital Marketing.
So in this section, we will compare MBA in Marketing and MBA in Digital Marketing, highlighting the main distinctions between these two programs. We will also look at the experiences of students who have completed these courses which will help you determine which course is better for you.
MBA in Digital Marketing vs Marketing: Which is better?
Both MBA in Digital Marketing & Marketing are the best post-graduation options for those who are already working in the marketing field.
The difference between the two depends upon various factors which have been listed below:
| Factors | MBA in Marketing | MBA in Digital Marketing |
|---|---|---|
| Definition | A 2-year post-graduation course that imbibes traditional marketing methods and channels. | A 2-year post-graduation course that teaches all the disciplines of Digital Marketing/Internet Marketing. |
| Nature | Static and Traditional. | Dynamic and Adaptive. |
| Scope | Traditional marketing is becoming less relevant as it is an expensive form of marketing & cannot be tracked. | Since online platforms are growing popular & is cheaper than traditional marketing, digital marketing has more scope in the future. |
| Syllabus | Consumer Behaviour, Retailing, Brand Management, Managerial Economics, E-commerce, Operations Management | Search Marketing, Website Creation, Social Media Marketing, Content Marketing, Lead Generation, Integrated Marketing |
| Fees | INR 12-30 lakh | INR 5-15 lakh |
| Career Opportunities | Sales Manager, Market Analyst, Marketing Manager, Business Development Executive | Digital Marketing Manager, Social Media Manager, Brand Manager, Content Marketer, Paid Media Expert, SEO Expert |
| Starting Salary | INR 7-8 LPA | INR 5-10 LPA |
Final Take: Traditional Marketing as a whole is losing its relevance because consumers are spending more time online & it is only best for brands to target them when they’re online. Even if you pursue MBA in Marketing, you will have to upskill in digital marketing because it is futuristic and easily replaces traditional mediums.
Student perspective on both programs – MBA in Marketing vs PG in Digital Marketing
| MBA in Marketing | Aspect | MBA in Digital Marketing |
|---|---|---|
| Moderate | Return on Investment | High |
| Focuses on traditional marketing concepts and strategies. Limited exposure to digital marketing techniques and emerging trends. | Curriculum | Specifically designed to provide a deep understanding of the digital landscape. Emphasizes emerging trends like AI and influencer marketing. |
| Varied Industries | Placements | Digital Marketing Firms, E-commerce companies (e.g., Nykaa), Advertising agencies, Tech Companies |
| Competitive | Salary | Lucrative |
| ⭐⭐⭐ | Rating | ⭐⭐⭐⭐⭐ |
| Satisfactory | Overall Experience | Highly Satisfying |
Admission Processes for MBA in Digital Marketing
Who can pursue an MBA in Digital Marketing?
From the list of popular MBA specializations, digital marketing is relatively new. So what should you have in you to pursue an MBA in Digital Marketing? Let’s discuss:
- If you are a marketing graduate, this postgraduate course is the appropriate milestone in your career. However, individuals from diverse educational backgrounds such as engineering, finance, etc can also pursue it.
- Individuals who have prior work experience in the marketing field, both traditional and digital, and are looking to enhance their skills and knowledge can apply as well.
Who is Eligible for an MBA in Digital Marketing?
The eligibility criteria vary depending on the institution, however, a bachelor’s degree in digital marketing, marketing, commerce, or any discipline is generally required.
| Criteria | Eligibility Requirement |
|---|---|
| Academic Qualifications | Bachelor’s degree in the marketing field or any other relevant field |
| Work Experience | 0-3 years |
| Entrance Exam | GMAT, GRE, NMAT, IIDE Admissions Test |
Again, if you don’t pass any of these eligibility criteria, I highly recommend that you get started by building a strong foundation in digital marketing with a certificate course.
How to Apply for an MBA in Digital Marketing?
The admission process depends upon whether the institute is government-owned or private.
- Prepare & give Common Entrance Exams such as GMAT, GRE, and CAT. Depending upon your score, you can choose the institute with a similar cutoff & fill out the application form.
- But in the case of private institutes, you just need to Fill out the application form and take aptitude tests designed by the institute like IIDE’s Admission Test, NMAT, etc
- In both cases, if selected, you will be called for a personal interview/group discussion round.
- In 1-2 weeks’ time, you will be sent a Letter of Acceptance if selected.
Why Study MBA in Digital Marketing?
There are several reasons why studying an MBA in digital marketing can be a smart choice for your career:
- High demand: With the increasing reliance on digital marketing, businesses are actively seeking professionals with expertise in digital marketing to help them succeed online.
- Diverse career opportunities: A digital marketing MBA can open up a wide range of career opportunities in fields such as social media marketing, content marketing, SEO, SEM, email marketing, web analytics, and more.
- Strategic perspective: An MBA in digital marketing can provide you with a strategic perspective on how to integrate digital marketing tactics into an overall marketing strategy. This can help you make better decisions and lead marketing campaigns that are more effective and efficient.
- Skill development: An MBA in digital marketing can help you develop a range of important skills such as data analysis, customer insights, digital strategy, and marketing campaign management.
- Networking opportunities: Studying for an MBA in digital marketing can provide you with opportunities to connect with industry professionals, build relationships, and expand your professional network.
Overall, an MBA in digital marketing can help you gain a competitive edge in the job market and position you for success in a rapidly evolving industry.
Best Colleges for MBA in Digital Marketing in India
After careful research and reading about student experiences, I believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in India.
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in India.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.
Course Benefits:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Course Syllabus:
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty:
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. Be assured of taking your networking game to the next level as you will be surrounded by like-minded people and the though leaders of digital marketing. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Duration & Fees:
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem like an expensive course but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Note: IIDE’s PG in Digital Marketing conducts weekday as well as weekend batches.
Scholarship Available:
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Guarantee:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details:
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. Welingkar Institute of Management and Research
Welingkar Institute is a leading institution of management education, known for its innovative approach to business education and its commitment to student success. In addition to providing students with a challenging and supportive learning environment, their faculty members have extensive experience as professionals and academic experts.
Welingkar Institute’s PGDM is a highly sought-after program that provides students with a deep understanding of management and technical topics along with digital marketing.
Course Details:
- Course Name – PGDM
- Duration – 2 years
- Syllabus – 13 modules
- Fees – INR 6,50,000/year
- Scholarships – N/A
Course Benefits:
- Aptitude tests- Mock
- GD/PI
- Finance Lab -Workshops on strengthening finance concepts
- Industry Roundtables / Alumni Roundtables
- Focused Mentoring
- Continuous Assessment & Evaluation of Students
Contact Details:
Phone No.- 022-24198400
Email ID- pgapp@welingkarmail.org
3. Lovely Professional University
Lovely University is a renowned institution of higher education known for its excellent academic programs, talented faculty, and vibrant student life. At Lovely University, students have access to cutting-edge technology that prepares them for a successful career.
Their MBA Program offers Digital Marketing as an elective and combines the traditional MBA curriculum with a strong focus on digital marketing strategies and techniques, giving students the knowledge and skills they need to succeed in today’s rapidly changing digital landscape.
Course Details:
- Course Name – MBA in Digital Marketing
- Duration – 2 years
- Syllabus – 8+ modules
- Fees – INR 1,90,000 per term
- Scholarships – Upto INR 76,00
Course Benefits:
- 500+ Students Live Project
- 20+ Collaborative Research
- 30+ Conference and Workshops
- Industry Roundtables / Alumni Roundtables
- Internships
Contact Details:
Phone No.- +91-1824-517000
Email ID- admissions@lpu.co.in
4. IMT Ghaziabad
IMT was established in 1980 and has become one of the leading management schools in the last decade. IMT has branches in Ghaziabad, Nagpur, Hyderabad, and Dubai. They offer postgraduate courses in management, marketing, and business studies.
IMT Ghaziabad offers a Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing which is equivalent to an MBA in Digital Marketing when it comes to upskilling and outcomes. This course is offered by IMT Ghaziabad along with job assistance by Edureka.
Course Details:
- Course Name – Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing
- Duration – 9 months
- Syllabus – 8+ modules
- Fees – INR 1,27,000 without GST
- Scholarships – Upto INR 50,000
Course Benefits:
- 150+ hours of live training
- 15+ Case studies and tools
- Trained by expert faculty
- Capstone project
- Job assistance assured by Edureka
Contact Details:
Phone No.- 0120-4083446
Email ID- pgdmexecutive@imt.edu
5. Amity University – Online
Amity University is an exceptional choice for anyone seeking a world-class education.
The university offers a wide range of undergraduate and postgraduate programs in a variety of fields and is dedicated to providing students with a comprehensive education that prepares them for successful careers. This is a great choice for those who want to do MBA in Digital Marketing online.
Course Details:
- Course Name – Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing
- Duration – 2 months
- Syllabus – 9+ modules
- Fees – INR 2,00,000
- Scholarships – Upto INR 50,000
Course Benefits:
- Real World Projects and Case Studies
- Robust Learning Management System
- Hand-on experience in Digital Marketing Tools & Platforms
- Dedicated Career Support
- Live doubt-solving sessions with industry experts and mentors
Contact Details:
Phone No.- 18001023434
Email ID- admissions@amity.edu
Best Colleges for MBA in Digital Marketing Abroad
There is a chance that you would want to pursue your MBA in Digital Marketing abroad. The major difference between colleges abroad and India is in the admission process and of course the tuition fee. Here’s the breakdown of the top colleges/universities offering MBA in Digital Marketing in the UK, Canada, and the USA.
| Country | Colleges | Duration | Tuition Fee (INR) |
|---|---|---|---|
| MBA in Digital Marketing in UK | University of East London | 1 year | 16.81 lakhs |
| University of West of Scotland | 1 year | 14.56 lakhs | |
| University of Cumbria | 1 year | 10.81 lakhs | |
| MBA in Digital Marketing in Canada | University Canada West | 2 years | 23.98 lakhs |
| MBA in Digital Marketing in USA | NYU Stern | 2 years | 68.06 lakhs |
Is an MBA in Digital Marketing Abroad worth it?
If you’re a student weighing the options of pursuing an MBA in India vs abroad, let me share my personal insights on the matter. I’ve delved into extensive research so that I can share my unbiased perspective.
When it comes to job prospects, it’s evident that experience and skill set play pivotal roles, especially in foreign countries. As a fresher, the job market can be particularly challenging due to economic recessions in places like the UK and Canada. Securing even a decent job has become increasingly difficult under such circumstances.
(Source: Economic Times)
Unfortunately, many such courses abroad tend to focus only on the basics, offering limited value for the money you invest. Although the potential income may be higher overseas, the cost of living is also considerably high. You may find yourself with limited savings at the end of each month.
Considering these circumstances, if you’re a fresher, it may be wise to reconsider immediate plans of pursuing opportunities abroad. Rather consider exploring the option of pursuing a post-graduation or an MBA in India. Additionally, studying in India can provide you with valuable exposure and hands-on experience, which can be highly beneficial as a fresher.
Remember, making a well-informed choice is crucial when it comes to your education and future career prospects. Take the time to weigh all the factors and choose the path that aligns best with your goals and financial considerations.
MBA in Digital Marketing Jobs
If you choose to pursue an MBA in digital marketing, you might be curious about the career prospects and job availability that lie ahead for you. An MBA in Digital Marketing opens the door to a world of exciting career opportunities, offering the chance to work with leading companies, digital agencies, and brands in a fast-paced and dynamic industry.
First, let’s take a look at the jobs available and the average salary you can expect post pursuing an MBA in digital marketing in various countries.
| Country | Jobs Available (Linkedin) | Jobs Available (Indeed) |
|---|---|---|
| India | 29,597 | 12,525 |
| UK | 16,316 | 9,992 |
| Canada | 6,318 | 1769 |
Top recruiters for individuals who have pursued an MBA in digital marketing:
- Amazon
- Microsoft
- Zomato
- Madison Groups
- Group M
- Apple
An MBA in Digital Marketing opens the door to a world of exciting career opportunities, offering the chance to work with leading companies, digital agencies, and brands in a fast-paced and dynamic industry.
There are ample jobs after an MBA in Digital Marketing that offers a wealth of career opportunities and competitive salaries. Those with a strong background in digital marketing and an MBA degree may be able to command higher salaries, especially in large cities like Mumbai and Delhi.
Also Read: Best Colleges for MBA in Digital Marketing in Delhi in 2023
FAQs – Frequently Asked Questions
Here are some of the popular queries on MBA in Digital Marketing:
1. Is an MBA in Digital Marketing good?
If you have a passion for digital marketing or working in the digital marketing industry currently, an MBA in digital marketing is definitely a good chance for you to upskill and hence boost your salary and job opportunities.
2. What is the salary for MBA in Digital Marketing in India?
The salary for an MBA in digital marketing can vary widely based on several factors such as the location, company size, industry, and experience of the individual. On average, an MBA holder in digital marketing can earn anywhere from INR 7-12 LPA. However, top executives and managers in the field can earn significantly more.
3. What are the unique MBA in Digital Marketing specializations?
After a few foundational terms/semesters in an MBA in Digital Marketing degree, you get the choice to choose any of the electives offered by the institute to specialize in. While many institutes offer specializations in SEO, SMM, etc, IIDE offers 2 unique digital marketing specializations in Performance Marketing and Creative Strategy. Both specializations cater to the unique skills and mental strengths of students.
4. Are there any skills required for an MBA in Digital Marketing?
If you want to enroll for an MBA in Digital Marketing, you must have strong communication & presentation skills to ace the interview round of the application process. Additionally, you must know the fundamentals of digital marketing as an MBA offers professional education in the same.
The eligibility criteria for an MBA in Digital Marketing typically include-
- A bachelor’s degree from an accredited institution in any field
- 0-3 years of work experience
- Minimum score on GMAT/GRE/NMAT, IIDE Admissions Test
It’s important to check the specific eligibility criteria for the MBA program you are interested in, as they may vary. Some institutions may also consider factors such as leadership skills, extracurricular activities, and references.
6. What is the cost of an MBA in Digital Marketing?
The cost of doing an MBA in Digital Marketing varies from INR 2,00,000-20,00,000. IIDE’s MBA level PG Program in Digital Marketing costs INR 5,95,000 and they also offer easy financings like 0% EMI options and scholarships.
Since they offer a 100% placement guarantee, you can recover your investment in just 1-2 years’ time.
To Conclude,
An MBA in Digital Marketing is a prestigious degree that provides an advanced understanding of how the digital marketing industry works.
If you are a manager who doesn’t just want to upskill alone and wants their entire team to develop better digital marketing skills, I suggest that you hire a corporate training company that offers customized corporate training programs such as IIDEPro.
Hope that this detailed guide answered all your questions about MBA in Digital Marketing. However, if you still have doubts, I recommend that you book a personal counseling session with IIDE’s Senior Academic Counsellors. You can connect to them at admissions@iide.co or +919619958615.
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