Grofer’s Digital Marketing Strategy – Detailed Case Study on an Ecommerce Giant

Before the clutter of online grocery store websites that exist today came about, there was Grofers. Being the pioneer in the industry of online grocery shopping, it has become synonymous with the act of buying groceries through a tap on your smartphone or a click on your laptop. But how did Grofers come to be? And how can it become even bigger and swallow up its competition? Well, we have one of our IIDE‘s student, Aishwarya Jain, to answer those questions for you. Lets check out their Grofers Digital Marketing Strategy!