Suyash Dongare
Digital Head at Redfuse India
11 years of work experience.
Worked for:
Worked for:
IIDE Super Session Topic
Digital Transformation in FMCG
- IIDE hosted a Super-Session with Suyash Dongare – Digital Head, Redfuse India on ‘Digital transformation in FMCG’
- Suyash started with breaking down statistics of digital media. In his statistics, he shared that spending of
Indian brands in media will be around 1 lakh crore by 2022 which is an 11.59% increase since 2020. 21% of overall
media spend in India happened in FY2020 is from FMCG, out of which 19% is from Digital Media - Further he explained how FMCG is taking advantage of 6 trends to increase its digital presence:
- Video(OTT, Short-form content platforms, etc.)
- Gaming
- Artificial Intelligence(Speech and voice recognition)
- Data-driven marketing
- Connected commerce (Online food, grocery, etc)
- Influencers
- The absence of original content on tv during lockdown and increase in internet penetration catapulted OTT
viewership. Speech and voice recognition tech market size will grow 2.8x by 2022. The gaming industry, an INR118
bn industry parallel to Bollywood. Globally, the Influencer marketing industry will touch 10 Bn USD in 2020, while
in India the size of the pie is 59 Mn USD - These statistics give signs to the Digital Marketers to be early adopters of new tech, and communicate
creatively. Also, brands need to experiment frequently so they fail fast to innovate faster
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