IIDE Super Session Topic

A New Perspective to Digital Media Planning.

  • Super Session with Soham Bhagnari, Sr. Manager – Agency Engagement at HotStar on A New Perspective to Digital Media Planning
  • In order to stay ahead in today’s competitive business world, Soham believes that one needs to have three strong pillars-
    1. Intelligence – Logical reasoning and business intelligence
    2. Intuition – Believing your gut feeling and using your experience together
    3. Integrity – Staying true to your word
  • He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign
  • He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information

Start your online digital marketing training with industry experts.

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Every Saturday IIDE hosts live super sessions with CMO’s of top companies and heavyweights of the advertising industry.