IIDE Super Mentor

Soham Bhagnari

Sr. Manager – Agency Engagement at Hotstar

15 years of work experience.

Worked for:

IIDE SUPER SESSION TOPIC

A New Perspective to Digital Media Planning.

Super Session with Soham Bhagnari, Sr. Manager – Agency Engagement at HotStar on A New Perspective to Digital Media Planning
1. Intelligence – Logical reasoning and business intelligence
2. Intuition – Believing your gut feeling and using your experience together
3. Integrity – Staying true to your word
He stated that a marketing brief is not to be treated just as a starting point but always has to be the heart of the campaign
He explained some of the tools that can be used for analysis. Data analytics has become the epicentre and the root of connecting all different mediums and binding the information

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