Name: In-Depth SWOT Analysis Of Standard Chartered - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Standard Chartered,</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-281531 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881900948-1226f1b3eba9ed17a154522dad5b14b3.webp" alt="SWOT Analysis of Standard Chartered - Standard Chartered" width="451" height="254"></p><p><span style="font-weight: 400;">Standard Chartered Bank is </span><a href="https://corporatefinanceinstitute.com/resources/careers/companies/top-banks-in-the-uk/" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">one of the oldest banks</span></a><span style="font-weight: 400;"> in the history of international banks. The name “standard” derived from the two original banks from which it was founded – “Chartered Bank” of India, Australia, China, and “Standard Bank” of British South Africa.’</span></p><p><span style="font-weight: 400;">Standard chartered bank is a British financial service and multinational banking company and its headquarter is located in London. With more than 1,200+ branches and outlets across more than 70 countries, the bank is the largest in terms of worldwide foothold. The bank employs around 87,000 people following a friendly culture among its people.&nbsp;</span></p><p><span style="font-weight: 400;">The bank gene dates back to 1853 but the name Standard Chartered was constituted in 1969. It is listed on the London stock exchange and is a constituent of the FTSE 100 index and the bank is also the main sponsor of Liverpool football club.</span></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped"><caption><strong>Quick Stats on Standard Chartered</strong></caption><tbody><tr><th scope="row">Founder</th><td data-label="Founder">James Wilson</td></tr><tr><th scope="row">Year Founded</th><td data-label="Year Founded">1969</td></tr><tr><th scope="row">Origin</th><td data-label="Origin">London, England, UK</td></tr><tr><th scope="row">No. of Employees</th><td data-label="No. of Employees">85,000+</td></tr><tr><th scope="row">Company Type</th><td data-label="Company Type">Public</td></tr><tr><th scope="row">Market Cap</th><td data-label="Market Cap">US$15.329 Billion (2022)</td></tr><tr><th scope="row">Annual Revenue</th><td data-label="Annual Revenue">US$ 14.701 Billion (2021)</td></tr><tr><th scope="row">Net Income/ Profit</th><td data-label="Net Income/ Profit">US$2.313 Billion (2021)</td></tr></tbody></table></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><img decoding="async" class="wp-image-281532 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881901732-68ddf031f5c0185d1c0ea8ec00755907.webp" alt="SWOT Analysis of Standard Chartered - Standard Chartered Bank Credit Card" width="451" height="282"></p><h3><b><br>Products &amp; Services by Standard Chartered</b></h3><p><span style="font-weight: 400;">Standard Chartered has been operating in the banking industry for more than 100 years. The product and services offered by Standard Chartered are as follows –</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Credit cards</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Consumer banking</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Corporate banking</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Investment banking</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mortgage loans</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Private banking</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Wealth management</span></li></ul><h3><b><br>Competitors of Standard Chartered</b></h3><p><span style="font-weight: 400;">Standard Chartered competes on a global level with many other banking companies. The top 5 competitors of Standard Chartered are</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Royal Bank of Scotland</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Bank of America</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">HSBC</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Aetna</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Deutsche Bank</span></li></ul><p><span style="font-weight: 400;"><br>Now that we understand the company’s core business, let’s delve into the SWOT analysis of Standard Chartered.</span></p><h2><b><br>SWOT Analysis of Standard Chartered</b></h2><p><span style="font-weight: 400;">A SWOT analysis determines the strengths, weaknesses, opportunities, and threats of a company. It is a proven management paradigm that allows Standard Chartered to benchmark its business and performance against that of its competitors and the industry as a whole.</span></p><p><span style="font-weight: 400;">This is a great tool for identifying where the business is doing well, where it is failing, developing countermeasures, and determining how the business can grow.</span></p><p><span style="font-weight: 400;">To better understand the SWOT Analysis of Standard Chartered, refer to the infographics image below</span></p><p><img decoding="async" class="wp-image-281464 aligncenter size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736881902609-729ef47e6c026538e19c6efa5c8680f6.webp" alt="SWOT Analysis of Standard Chartered - SWOT Infographics of Standard Chartered" width="750" height="500" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/03/SWOT-Analysis-of-Standard-Chartered-SWOT-Infographics-of-Standard-Chartered.pngw3.webp 750w, https://iide.co/wp-content/uploads/2022/03/SWOT-Analysis-of-Standard-Chartered-SWOT-Infographics-of-Standard-Chartered-480x320.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 750px, 100vw"></p><p><span style="font-weight: 400;">Now first let’s begin with the strengths of the company from the SWOT analysis of Standard Chartered.</span></p><h3><b>Strengths of Standard Chartered</b></h3><p><span style="font-weight: 400;">Strengths are an integral part of the company that distinguishes the company from its competitors. Standard Chartered has many strengths that enable it to prosper in the market over the years. The strengths of Standard Chartered are as follows</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>One of the Oldest: </b><span style="font-weight: 400;">Standard Chartered is one of the oldest and largest banks globally which makes it a trustworthy and valuable group. It is one of the largest trade finance banks in the world and is ranked #83 in Forbes’s top multinational performer.</span></li><li style="font-weight: 400;" aria-level="1"><b>Reputable Bank:</b><span style="font-weight: 400;"> Strong brand presence, high-quality services, and sound financial capability have helped standard chartered to create a reputable brand image.</span></li><li style="font-weight: 400;" aria-level="1"><b>Bank’s Philosophy:</b><span style="font-weight: 400;"> The standard chartered bank’s philosophy is based on the following three value behaviours which are “never settle”, “ do the right things’ ‘ and “better together”.</span></li><li style="font-weight: 400;" aria-level="1"><b>Assets of the Bank:</b><span style="font-weight: 400;"> It has a total asset of $789 billion at the end of the final year 2020 and this shows that Standard chartered bank is a financially stable bank.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Extensive Network</b><span style="font-weight: 400;">: The bank has more than 87,000 employees with a global presence of 70+ countries and a very wide range of banking and financial services.</span></li><li style="font-weight: 400;" aria-level="1"><b>Social Responsibility: </b><span style="font-weight: 400;">The bank releases several programs every year in which it focuses on providing education, summer internship and study seminars in various countries. The bank had also empowered women through training in sports thus nurturing sustainable development and fulfilling social responsibility.</span></li><li style="font-weight: 400;" aria-level="1"><b>Digital Transformation:</b><span style="font-weight: 400;"> Standard Chartered, according to their client needs, has transformed their work into a digital path and they are one of the top 10 banks in Britain which has always been at the forefront of digital transformation.</span></li></ul><p><b>Did you know?</b> Standard Chartered is <a href="https://fortune.com/global500/2015/standard-chartered/" rel="nofollow noopener" target="_blank">ranked 479</a> under Fortune 500 which is something big in itself. If the companies like the Standard Chartered are raising their footprint using digital marketing strategies then isn’t learning such an in-demand skill will be beneficial for you? So, if you are clever then do check out <a href="https://iide.co/online-digital-marketing-certification/?swcfpc=1">IIDE 13+ short term courses in digital marketing</a> to learn more.</p><ul><li style="font-weight: 400;" aria-level="1"><b>Automation of Activities:</b><span style="font-weight: 400;"> Successful automation of banking activities with a well-developed IT structure and Infrastructure has made the overall efficiency better.&nbsp;&nbsp;&nbsp;&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Strong Digital Marketing Strategy:</b><span style="font-weight: 400;"> With a very strong online presence on every social media site has built a strong customer relationship. Want to know how social media works as a strength for the Standard Chartered? Then you must check out the </span><a href="https://iide.co/blog/social-media-benefits-for-business/"><span style="font-weight: 400;">benefits of social media marketing</span></a><span style="font-weight: 400;"> to get the answer to your query.&nbsp;</span></li></ul><h3><b><br>Weaknesses of Standard Chartered</b></h3><p><span style="font-weight: 400;">A company’s weaknesses keep it from realising its greatest potential. To assist the company to excel in all areas, one should assess the weaknesses and seek to improve them.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Dependence on Asian Market:</b><span style="font-weight: 400;"> Standard Chartered is dependent on the Asian market for its earnings which consists of almost 27% of the revenue from Southeast and South Asian markets. Through digitalization, banks like DBS from Singapore are already capturing the market thus increasing tough competition. Standard Chartered bank has to integrate strategic intimidate to stay competitive if in future also the bank wants to depend on the Asian market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Need to Invest More in New Technologies:</b><span style="font-weight: 400;"> According to the country’s scale of expansion and the geographical areas Standard Chartered needs to invest more funds in technology to coordinate the processes across the board. Currently, the investment in technology is not on par with the vision of the company.</span></li><li style="font-weight: 400;" aria-level="1"><b>Involvement in Controversies:</b><span style="font-weight: 400;"> Standard Chartered has been involved in numerous scandals, frauds and controversies such as the 2012 breach of sanctions fines, money laundering in 2019 etc. affecting the reliability of the company. Customers may find it a little difficult to trust a company involved in controversies.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Low Market Share:</b><span style="font-weight: 400;"> Although the company has a significant presence worldwide somehow the bank has less market share as compared to other multinational banks. ATMs provided by banks are also less because customers often complain that the ATMs are less than other banks.</span></li><li style="font-weight: 400;" aria-level="1"><b>Customer Service: </b><span style="font-weight: 400;">Given it is the largest healthcare company it is only natural to have so many customers and in some areas, the company fails to provide customer satisfaction.</span></li></ul><h3><b><br>Opportunities for Standard Chartered</b></h3><p><span style="font-weight: 400;">Opportunities are uncontrollable external circumstances that a person may be able to take advantage of. These external factors could give the company an advantage in the marketplace. Opportunities for Standard Chartered are:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Finding Opportunities in Underdeveloped Countries:</b><span style="font-weight: 400;"> The bank has worked rapidly in developing underdeveloped countries like India, Africa and middle east local markets to find opportunities for growth and help businesses achieve their financial products.</span></li><li style="font-weight: 400;" aria-level="1"><b>Use of Emerging Markets: </b><span style="font-weight: 400;">The bank generates 80% of its profit from emerging markets. It provides special financial services and products by understanding the demand in the market.</span></li><li style="font-weight: 400;" aria-level="1"><b>Continue Collaborations:</b><span style="font-weight: 400;"> The bank should continue social collaborations with other firms to present a good brand image in the market. Recently, </span><a href="https://indiaeducationdiary.in/standard-chartered-bank-collaborates-with-sightsavers-to-bring-down-prevalence-of-blindness-in-remote-sundarbans-region-of-west-bengal/" rel="nofollow noopener" target="_blank"><span style="font-weight: 400;">Standard Chartered collaborated with Sightsavers</span></a><span style="font-weight: 400;"> to bring down the prevalence of blindness in remote areas of West Bengal like Sundarbans.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Development of Technology:</b><span style="font-weight: 400;"> Since the FinTech industry is growing at a very rapid pace, there are advancements in technologies too such as AI, cloud IOT brings technology-driven productivity. Using these kinds of technologies can increase efficiency and decrease cost.</span></li><li style="font-weight: 400;" aria-level="1"><b>Expansion to Other Global Markets: </b><span style="font-weight: 400;">The bank is planning to expand to more developing countries as well as Chinese nations too. This serves them as an opportunity to acquire a new customer base.</span></li></ul><h3><b><br>Threats to Standard Chartered</b></h3><p><span style="font-weight: 400;">Threats are external elements that may have an impact on the bank. To avoid inflicting damage to the company, these concerns should be addressed as quickly as feasible. The threats to Standard Chartered are as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Financial Risks:</b><span style="font-weight: 400;"> Because the company operates in several countries, it is subjected to currency fluctuations, which are exacerbated by the world’s increasingly volatile political climate in a variety of industries.</span></li><li style="font-weight: 400;" aria-level="1"><b>A shortfall of Skilled Employees:</b><span style="font-weight: 400;"> The lack of skilled staff in particular global markets poses a risk to Standard Chartered’s long-term benefit growth in such industries.</span></li><li style="font-weight: 400;" aria-level="1"><b>Increased Marketing Efforts:</b><span style="font-weight: 400;"> Due to the shifting focus towards digital marketing, there is an increasing number of promotional messages which are being sent by competitors. It clutters up the space, which results in losing out on customers. You must also be knowledgeable with a </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">variety of digital marketing skills</span></a><span style="font-weight: 400;"> to keep up with the competition.</span></li><li style="font-weight: 400;" aria-level="1"><b>Cyber Security: </b><span style="font-weight: 400;">It’s been one of the major risk factors in the financial sector. It is a must for financial systems to have the ability to withstand this cyber-attack by increasing IT&nbsp; monitoring and control.</span></li><li style="font-weight: 400;" aria-level="1"><b>Regulatory Reforms of Various Countries:</b><span style="font-weight: 400;"> Due to increased regulatory scrutiny and restriction in new policies the bank has to operate in a highly appropriate manner which is affecting its growth.</span></li></ul><p><span style="font-weight: 400;"><br>Now that we have come to the end of this thorough SWOT Analysis of Standard Chartered. Let’s see the summation of this article in the conclusion.</span></p></div></div></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>To Conclude</b></h2><p><span style="font-weight: 400;">Standard Chartered is growing in the sector of banking in Britain, India, as well as the global market too. As we had a look at the SWOT Analysis of Standard Chartered, there is a lot more to grow in many aspects.</span></p><p><span style="font-weight: 400;">With the emergence of the digital world, where almost every individual spends at least an hour of his/her time on phones, proper digital marketing, and online presence can be a great way to improve customer relations.&nbsp;</span></p><p><span style="font-weight: 400;">If you want to learn digital marketing or want to upskill yourself. Take a look at our </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">3 Months Advanced Digital Marketing course</span></a><span style="font-weight: 400;"> where you can learn everything about digital marketing in-depth just like this case study.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the SWOT Analysis of Standard Chartered has given you a good insight into the company’s strengths, weaknesses, opportunities, and threats. You can also read our comprehensive study on the </span><a href="https://iide.co/case-studies/swot-analysis-of-jp-morgan-chase/?swcfpc=1"><span style="font-weight: 400;">SWOT Analysis of JP Morgan Chase</span></a><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">If you enjoy in-depth company research just like the SWOT analysis of Standard Chartered, check out our </span><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/#:~:text=IIDE%20Knowledge%20portal."><span style="font-weight: 400;">IIDE Knowledge portal</span></a><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read this, and do share your thoughts on this case study of the SWOT analysis of Standard Chartered in the comments section below.</span></p></div></div>

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Want to know all about Standard Chartered? Here's a detailed SWOT analysis of Standard Chartered that will help to analyse the company by its SWOT.

In-Depth SWOT Analysis Of Standard Chartered - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Earlier, we had explored a complete </span><a href="https://iide.co/case-studies/swot-analysis-of-metlife/"><span style="font-weight: 400;">SWOT analysis of Metlife</span></a><span style="font-weight: 400;"> also known as the house of insurance. This time, we are going to explore the </span><b>SWOT analysis of Standard Chartered</b><span style="font-weight: 400;"> – one of Britain’s leading banking and financial service providers.</span></p><p><span style="font-weight: 400;">Standard Chartered is the universal bank that operates in consumer, corporate and institutional banking, and treasury services. The bank consumes around 90% of its profits from Asia, Africa and the Middle East and it is growing exponentially without any doubt.&nbsp;</span></p><p><span style="font-weight: 400;">Over the years, despite technical innovation and development, they managed to keep their position in the market and give strong competition to others only because of a strong marketing strategy. In this modern era, technology and marketing go hand in hand. If you are interested in learning about marketing – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">The blog will mainly focus on the strengths, weaknesses, opportunities and threats surrounding Standard Chartered. But before that, let us take a look at the company, its history, products, services and financial success.</span></p></div></div>

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In-Depth SWOT Analysis of Standard Chartered – A British Multinational Bank

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