Elaborated SWOT Analysis of ShareChat – An Indian Social Media Application

Looking for the SWOT analysis of ShareChat? Hang on to learn more about ShareChat’s strengths, weaknesses, opportunities and threats with a complete infographic. But, first, have a look at how new Instagram Reels insights features are going to help creators

Leading Indian Messaging App – ShareChat is a messaging platform that offers features that include private messaging, tagging and a personal messaging feature, enabling users to share videos, jokes, songs and other language-based social content with other unknown users. The platform was incorporated in 2015 by the founders Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan.

Another aspect that made Sharechat the most user friendly and viable is its digital marketing strategies and marketing efforts. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Sharechat, here’s a deep dive into the company’s history, founding, products, financial status, and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.