Last time, we saw the impressive business model of redBus, this time we will look at the outstanding SWOT analysis of redBus.
redBus is one of the largest bus E-Ticketing platforms not only in India but all across the globe. Founded in 2006, the online ticket counter has surely come a long way in taking over the market with the idea of booking confirmed tickets with our fingertips just by clicking on their app rather than going out in the hot sun and standing for hours only to get a waiting list ticket.
redBus has over 18 million users from 24 states, 30,000+ outlets along 80,000 routes, and 2500 bus operators. And known as the largest online bus ticket company.
Another big reason for the success of redBus is its eye-catching and innovative marketing. With the world now living indoors, everyone has to adapt to going online for everything but this wasn’t the case for redBus now, was it? redBus adapted to online functioning and marketing long before anyone and this change was a big factor in the success of redBus.
Marketing is essential for the growth of any business, to know more about marketing and its digital aspect, check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.
In this blog, we’ll go through redBus’s strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of redBus, first, let’s learn a little about the company.
