Outstanding SWOT Analysis of redBus – The Largest Online Bus Ticket Company

(redBus Application, Source: Bookstru)

Services by redBus

• Bus Tickets
• Ryde
• redRail
• rPool

Competitors of redBus

• Trabol
• TicketGoose
• MakeMyTrip
• AbhiBus
• Yatra
• Mantis Technologies Pvt. Ltd.
• Simplotel

Now that we know all the inside details about redBus, it’s time to dig into the SWOT Analysis of redBus.

SWOT Analysis of redBus

As the name goes a SWOT analysis tells us about the strengths, weaknesses, opportunities and threats of a company. Such analyses are often done by companies to know their standing in the market. These analyses are not only done by companies to see their standing but also to see the standing of their competition.

To better understand the SWOT analysis of redBus, refer to the infographic below:

So let us first start by looking at the strengths of redBus from the SWOT analysis of redBus.

Strengths of redBus

Strengths are the unique skills and advantages a company has over other companies in the market.

• Online Presence: redBus started its journey as an online app. This gives redBus a huge advantage in today’s time as now everybody has to change their functions from an offline to an online presence.
• Employee Benefits During a Pandemic: Since redBus from the very beginning has been an online platform, the employees of redBus have been accustomed to working in an indoor and online environment.

(redBus Careers, Source: LinkedIn)

Useful Tip: As you can see that the businesses that adapted digital marketing strategies from the beginning are now generating profits in 10 digits. Just like redBus, many offline businesses are switching online. These businesses are also offering work from home facilities just as redBus for the ones who are equipped with the knowledge of various digital marketing skills.

If you want to grab some work from home opportunities then first you must learn several digital marketing skills from subject area experts and digital enthusiasts because their knowledge and expertise will help you to mould into skilled professionals of today & tomorrow. The knowledge will also help you to book the seat of opportunity you were wishing to have. 

• Innovative Marketing: redBus uses very innovative and attractive marketing strategies and this has been a trait since the birth of the company. Attractive marketing attracts a lot of customers which helps the company to grow profoundly. 
• User Friendly: redBus started with an online app, and brought booking bus tickets to our fingertips, today there is nobody in the world who doesn’t use a mobile phone. This gives redBus a huge advantage as they have had the most experience in dealing with things online.
• No Middleman: redBus works online, it cuts the use of middlemen. A customer books his tickets and receives them directly through the app.

Weaknesses of redBus

Weaknesses as we all know are things that pull back the company and hold it down from achieving its true potential.

• The problem of Interaction: While online has its perks and benefits, it also has its fair share of disadvantages, the biggest of which is no direct interaction. This can cause a lot of problems in case there is a mix up in tickets or seating arrangements etc.
• The Abundance of Competition: Competition is good but too much competition can be dangerous for a business too. In the case of redBus, many other companies are offering the same services. In such scenarios, it is essential to come up with something new from time to time which brings us to redBus next weakness that is:
• Lack of Innovation: In the business of selling online tickets there isn’t much one can do more. In such precis cooking up with new things is difficult and this leads to it being a weakness of the company.

Opportunities for redBus

Opportunities are certain situations in which if things are done at the right time and right way, entire scenarios of companies can change leading to the companies benefit and boon.

• Pandemic: The pandemic even though a terrible thing can be used to one’s benefit if used properly. Due to the pandemic, all companies have been forced to go online from offline based functions,  redBus has been online since its birth and this gives it an edge over others because it knows the online interface better than other companies.
• Social Media: There has been an increase in the number of people using social media around the world. redBus can use the options of social media platforms to promote its business and solve the first weakness which also includes gathering customer feedback.
• Tour to Places: redBus can start offering tours to places in India which will bring massive bookings from the customers who are newly married or a small family who is planning to go for a short yet fantastic tour. 
• Logo on Buses: redBus can make agreements with its travelling partner and bus operators to paste the redBus logo on their buses since redBus is giving a big bag of business to these operators. This initiative will promote the business of redBus at a greater level.
• Rising Fuel Prices: Since the fuel prices have been rising tremendously in the past months, it is an advantageous situation for redBus as more and more people will be using public transport and this will cause a rise in the users of redBus.

Threats to redBus

Threats are the exact opposite of opportunities. While opportunities cause a boon in the business, threats cause a bane.

• Lockdown: While it is an opportunity, the pandemic is also a bane for redBus since if the number of COVID 19 cases increase, states can put a lockdown which ceases the operations of buses which will cause a huge loss for redBus.
• New Competition: There have been many new companies that have started the same business as redBus which causes more competition and can lead to loss of customers and financial losses.
• Voice of Action from Agents: The redBus business has stopped businesses of travel agents who were used to taking a commission for the booking. Because of hatred, these parties can certainly start deploying the name of redBus by spreading fake rumours to increase their business in the market.

This ends our outstanding SWOT analysis of redBus. Let us conclude our learning below.