SWOT Analysis of Discover: U.S. Credit Card Brand

Last time we discussed the SWOT analysis of an American multinational financial services corporation, Visa. This time, we will discuss the SWOT Analysis of Discover. 

Discover Financial Services is an American financial services company that owns and operates Discover Bank. It is also the fifth-largest credit card brand in the United States. It was introduced by Sears in 1985 with the mission to help people spend smarter, manage debt better and save more so people can achieve a brighter financial future. 

Another aspect that made Discover more demanding is its marketing efforts and online services. Marketing is changing to digital marketing and if you are also interested in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. 

If you want to learn more about how Discover becomes a successful brand. In this blog, we will learn the SWOT analysis of Discover and try to find what you are looking for. Before that let us learn more about the Discover brand, founding, products, financial status and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.