SWOT Analysis of Bblunt: Popular Indian Salon Brand

In our previous blog, we did an astonishing SWOT analysis of Lush which is famous for its purest skin products. Here we will be doing an alluring SWOT Analysis of Bblunt.

Bblunt is the only brand that crossed 1 million haircuts and styles with their cutting, but no pasting methodology.

BBLUNT’s salon’s secret high shine cream hair colour is the first product to break all the stereotypes of using a colourant developer mix for hair colouring. Along with the regular components, it has the third element in the form of a Shine Tonic.

Bblunt has grown exponentially in the market with a large presence all over the world. It has marketed its brand very well in the market with the use of digital marketing. It is essential for every business in the market to have a digital presence as most people nowadays are online. If you want to know what digital marketing is and how to use it to your advantage  – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us keen to know how Bblunt has gained such success in its industry, here we have done an alluring SWOT analysis of Bblunt. But before starting its SWOT analysis of Bblunt let’s get a brief idea about Bblunt as a company, its products, competitors, financials, and more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.