In our previous blog, we studied the comprehensive business model of Tesco, one of the world’s largest retailers that currently operates in 11 different countries. Here we will be doing a detailed SWOT Analysis of Asda.
As the world right now struggles to go out and shop even their basic necessity products, we have our amazing online stores who without any hesitation drop out needful things at our doorstep. Well, that’s how Asda works, or in fact, is one step ahead.
Asda is a lifestyle and retailer supermarket chain with over 630 stores and a 14.4% market share! It was declared Retailer of the year in 2019, isn’t that amazing? The company has partnered with worldwide businesses to provide the customer with what they are looking for. Asda is also working on their impact on environmental operations i.e. the products they sell and the suppliers who produce them.
Supermarkets, superstores, supercentres and over 19 million customers. So what does Asda exactly do to engage their customers into merchandising their products to them and requisition their products? Well, the answer is, Asda has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.
Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Asda.
Before we get started with the SWOT Analysis of Asda, let’s learn a little bit about the firm, its products and services, and its competitors.
