Some brands have grown exponentially since their inception. Sam’s club is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Sam’s club’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.
About Sam’s club
In the United States, Sam’s Club is a membership-only retail warehouse club. It is a subsidiary of Walmart Inc., the largest retailer in the world. Since its inception on April 7, 1983, the club has grown to over 600 membership warehouse clubs across the United States.
From the United States, the organization has expanded to China, Brazil, and Mexico. Every year, over 20,000 Sam’s Club associates are promoted to positions with more responsibility and income. It also provides full-time associates with paid parental leave, additional support for adoptive families, savings, health plans, associate stock purchase plans, and associate discounts, among other benefits.
Sams Club has become one of the best retail warehouse club members. It also has ranked second in sales volume among warehouse clubs with $57.839 billion in sales in 2019.
Now that we are discussing Sam’s club, let’s take a look at their marketing strategy too.
What’s new with Sam’s club?
Here’s what was buzzing around Sam’s club recently:
- Sam’s Club to open new distribution center in Oklahoma City.
- Sam’s Club and TechBridge, Inc. teamed up to offer no-cost technology-focused training
- Walmart and Sam’s Club announced enhanced seafood policy in Tuna supply chains
- Sam’s Club started their 2nd High School Internship Program
- Sam’s Club members can save money when shopping
Let’s now understand the target audience of Sam’s club better with the help of a buyer persona.
