Name: Complete Marketing Strategy Of Express Scripts - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Express Scripts,</b></h2><p><img decoding="async" class="wp-image-279421 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874791299-067aa3774186ac5062d66d7905a34d30.webp" alt="Marketing Strategy of Express Scripts - Express Scripts" width="350" height="242"></p><p><span style="font-weight: 400;">Express Scripts is one of </span><a href="https://www.statista.com/statistics/239976/us-prescription-market-share-of-top-pharmacy-benefit-managers/#:~:text=In%202020%2C%20the%20top%20pharmacy,the%20market%20at%20that%20time." rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the best pharmacy benefit management services companies</span></a><span style="font-weight: 400;"> that was founded in and is headquartered in St. Louis County, Missouri, in 1986. The corporation procedures pharmaceutical claims for contributors via a network of retail pharmacies. Its automated pharmacies dispense medications for chronic long-term diseases, which include diabetes or heart disease, at once to individuals by home shipping.</span></p><p><span style="font-weight: 400;">Express Scripts sees 1.4 billion prescriptions a year, and it makes use of these employees for records as part of its studies statistics to create higher solutions. In 1986, a joint venture between a retail chain of more than 79 pharmacies – Medicare Glaser Inc. and Sanus Corp Health Systems launched Express Scripts in St. Louis County, Missouri.</span></p><p><span style="font-weight: 400;">Express Scripts presents included pharmacy advantage management offerings inclusive of community-pharmacy claims processing; home delivery pharmacy offerings; area of expertise in pharmacy benefit management.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Express Scripts</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CEO</th><td style="height: 23px; width: 871.469px;" data-label="CEO">Tim Wentworth</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">CMO</th><td style="height: 23px; width: 871.469px;" data-label="CMO">Phyllis Anderson</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Area Served</th><td style="height: 23px; width: 871.469px;" data-label="Area Served">America</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Industry</th><td style="height: 23px; width: 871.469px;" data-label="Industry">Healthcare/ Pharma</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871.469px;" data-label="Market Share/ Revenue">$38.6 Billion (2020)</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149.531px;" scope="row">Vision</th><td style="height: 47px; width: 871.469px;" data-label="Vision">Making health care more affordable, accessible and simpler for payers, providers and, above all, patients</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149.531px;" scope="row">Tagline</th><td style="height: 23px; width: 871.469px;" data-label="Tagline">Health Care Built Around You</td></tr></tbody></table></div></div><h2><b>Marketing strategy of Express Scripts</b></h2><p><span style="font-weight: 400;">Now after a brief understanding of the company let’s understand the marketing strategies implemented by Express Scripts to reach the level they are at today.</span></p><h3><b>Segmentation, Targeting, and Positioning</b></h3><p><span style="font-weight: 400;">The STP (Segmentation, Targeting, and Positioning) marketing model is a well-known strategic marketing strategy today. It’s one of the most popular marketing approaches, with marketing execs praising it for making communication more effective and simple.</span></p><p><span style="font-weight: 400;">Express Scripts is an active contributor and producer of pharmaceutical ingredients and healthcare products situated in the United States. The company specialises to produce medications for chronic long-term diseases, which include diabetes or heart disease, at once to individuals by home shipping. The target audience of Express Scripts is anyone who needs health-related products and prescription services.</span></p><p><span style="font-weight: 400;">Express Scripts positions itself as the largest healthcare/ pharma in the United States. Although the corporation is best recognized for researching and distributing medications via a network of retail pharmacies, it also develops and manufactures a wide range of medical devices and pharmaceuticals.</span></p><h3><b><br>Marketing campaigns</b></h3><p><span style="font-weight: 400;">Express Scripts Canada Pharmacy strengthens its position as Canada’s preferred online pharmacy by launching a national marketing campaign. The company wants to highlight the leadership position which Express Scripts have in pharmacy. Express Scripts have years of expertise and experience in the growing in crowded Canadian marketplace.</span></p><p><img decoding="async" class="wp-image-317188 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874791957-bb1f73706eea406df97ae5972b3b179a.webp" alt="Marketing Strategy of Express Scripts - Marketing Campaign " width="478" height="157" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/2-32.jpgw3.webp 478w, https://iide.co/wp-content/uploads/2022/07/2-32-300x99.jpg 300w, https://iide.co/wp-content/uploads/2022/07/2-32-150x49.jpg 150w" sizes="(max-width: 478px) 100vw, 478px"></p><p><span style="font-weight: 400;">In the marketing campaign the company partners with employers to ensure their employees benefit from the right care and medication at the right time for their families and the company they work for. Many employees took health care benefit services from Express Scripts.</span></p><p><span style="font-weight: 400;">Express Scripts have not conducted any marketing campaign other than the above one. They don’t conduct any kind of advertisement campaign to promote their pharma company, they do promote it through social media platforms, webinars, and discussions.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Express Scripts does have an official account on Facebook, Twitter &amp; LinkedIn, but there is no account of Express Scripts on Instagram. It has got its maximum number of followers on Linkedin than on Facebook &amp; Twitter.</span></p><p><span style="font-weight: 400;">Facebook</span></p><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">No. of followers – 9.5K+ followers</span></li></ul><p><span style="font-weight: 400;">Twitter</span></p><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">No. of followers – 21.9k+ followers</span></li></ul><p><span style="font-weight: 400;">LinkedIn&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">No.of followers – 138k+ followers&nbsp;</span></li></ul><p><span style="font-weight: 400;">The posts posted on Twitter and Facebook are similar in that are related to promotions, announcements of webinars, conferences &amp; events, health-related tips &amp; guidance, information, achievements, sustainability, CSR effort etc and more.</span></p><p><span style="font-weight: 400;">On LinkedIn, the posts are also the same as what is posted on Facebook and Twitter but it also includes corporate posts, employee year completion celebration posts etc. As LinkedIn is more of a job-based platform so talking about employee achievements at the company is important to showcase a better corporate image. They also publish blogs on LinkedIn.</span></p><h3><b><br>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-317190 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874793139-be9be7203bd159ec7b052d454bfaca51.webp" alt="Marketing Strategy of Express Scripts - SEO" width="278" height="405" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/6-11.jpgw3.webp 448w, https://iide.co/wp-content/uploads/2022/07/6-11-206x300.jpg 206w, https://iide.co/wp-content/uploads/2022/07/6-11-150x219.jpg 150w" sizes="(max-width: 278px) 100vw, 278px"></p><p><span style="font-weight: 400;">SEO is an organic process through which we get our website to rank higher up on any search engine for higher visibility. In today’s day and age, it is very essential to stay visible on the search engine because that is where most of the buying and selling happens.&nbsp; Let us first understand the metrics with which we measure the success or failure of the SEO strategy of a firm. The number of organic keywords – below 500 is bad, above 1000 is good, 10,000+ is amazing. The number of organic keywords here is 195,353+ therefore we can say that the SEO strategy of Express Scripts is really amazing.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.</span></p><p><span style="font-weight: 400;">Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.</span></p><p><span style="font-weight: 400;">Express Scripts doesn’t have influencer marketing so no such marketings are to be found.&nbsp;</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><span style="font-weight: 400;">Express Scripts has a website where the company is seen promoting pharmacy services. Through the website, Express Scripts offer medication delivered right to customers’ door. One has to send his/her prescription to Express Scripts and from there it’s Express Scripts’ responsibility to transfer eligible medications to home.</span></p><p><span style="font-weight: 400;">Express Scripts also promote its mobile application through the website and a guide of steps to request prescription or order medications.</span></p><h3><b><br>Mobile App</b></h3><p><img decoding="async" class="wp-image-317191 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874793843-a04ed50ad2c6a256a87a6a25432701e5.webp" alt="Marketing Strategy of Express Scripts - Mobile App" width="512" height="250" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/07/unnamed.pngw3.webp 512w, https://iide.co/wp-content/uploads/2022/07/unnamed-480x234.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw"></p><p><span style="font-weight: 400;">Express Scripts has a mobile application available on both Android and iOS. Through the application, one can order medicines, find a preferred pharmacy, refill prescriptions and check order &amp; delivery status—anytime, anywhere.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">The application is user-friendly and is perfectly updated according to the latest technological standards. The application Express Scripts has more than 1M+ downloads with a star rating of 3.9.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Express Scripts does use content marketing strategies and they are active in this section of posting different types of content on their website benefits of taking services from Express Scripts, insights &amp; blogs section where the content is promotional, health tips &amp; guidance, home remedies and health &amp; pharmacy information related.&nbsp;</span></p><p><span style="font-weight: 400;">They do say about their achievements on their website and the growth strategy they are going to imply in future. There is a section of important notices where you can check out the latest happenings at Express Scripts.&nbsp;<br></span></p><p><span style="font-weight: 400;">They have segmented their content according to buyers’ persona and individual tastes in the content. They never tried to directly sell their brand, but rather they followed the path of indirectly promoting it through engaging and informative content.&nbsp;</span></p><p><span style="font-weight: 400;">The content that the readers love to consume is posted by Express Scripts. This is also the reason why Express Scripts is successful in obtaining relevant traffic on its website.</span></p><p><span style="font-weight: 400;">We know you also want to attract and engage your desired target audience without forcing them to make purchases. Well, for that, you’ll need to muster a basic understanding of </span><a href="https://iide.co/blog/content-marketing-strategies/"><span style="font-weight: 400;">how to create a holistic content marketing strategy</span></a><span style="font-weight: 400;"> to ultimately convert them into paying customers without insisting they pay.</span></p><p>This ends the elaborative marketing strategy of Express Scripts. Let us conclude our learning below from the marketing strategy of Express Scripts.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in Express Scripts’ Marketing?</b></h2><p><span style="font-weight: 400;">Overall, Express Scripts is a unique corporation and brand that has successfully maintained itself over time. Their emphasis on innovation and technology has always served them well and aided their growth. Their dominance in the home market is evident. As the market evolves, the firm has a significant opportunity to capitalise on new needs.</span></p><p><span style="font-weight: 400;">Their traditional and digital marketing initiatives are both impressive. Express Scripts has experienced various hurdles during its history as one of the industry’s oldest brands. It is still one of the most well-known brands in the industry. They are continually adjusting to new trends and executing new strategies.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1"><span style="font-weight: 400;">IIDE’s 4-Month Digital Marketing Course</span></a><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Express Scripts has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Express Scripts check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Express Scripts, and do share your thoughts on this case study marketing strategy of Express Scripts in the comments section below.</span></p></div></div>

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Looking for complete details about the marketing strategy of Express Scripts? Bring your search to halt & have a look at our blog to get all your answers.

Complete Marketing Strategy Of Express Scripts - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In one of our previous blogs, we saw a detailed SWOT analysis of one of India’s biggest medicine delivery platforms </span><a href="https://iide.co/case-studies/swot-analysis-of-pharmeasy/"><span style="font-weight: 400;">Pharmeasy</span></a><span style="font-weight: 400;">. Here we’ll have a detailed </span><b>Marketing strategy of Express Scripts</b><span style="font-weight: 400;">.</span></p><p><span style="font-weight: 400;">Express Scripts offers integrated pharmacy management services around the world. They’ve been really good and getting better at providing these pharmacy services to make people’s lives a little easier.</span></p><p><span style="font-weight: 400;">Their marketing strategy across the years has helped them gain the confidence to get into a lot of new businesses related to pharmacy management. Going digital benefits a lot. If you want to get that benefit –&nbsp; check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this blog, we are gonna explore the Marketing strategy of Express Scripts and know how they got into one of the </span><a href="https://www.beckershospitalreview.com/pharmacy/15-largest-pharmacies-in-the-us.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">USA’s biggest pharmacy management</span></a><span style="font-weight: 400;">, but before that let us know a little about the company’s </span><span style="font-weight: 400;">history.</span></p></div></div>

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Marketing Strategy of Express Scripts: Benefit Management

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