Extensive Marketing Strategy Of BlackRock – Detailed Explanation

In our prior blog, we had done an end-to-end SWOT analysis of one of the largest banks, JP Morgan Chase. In this blog, we will be focusing on the extensive marketing strategy of BlackRock, an American Multinational Investment Management Corporation.

BlackRock started its journey in 1988 with eight people in a room who shared a determination to put the client’s needs and interests first. The founders believed that they could manage the assets in such a way that was better for their clients – by utilising their passion for understanding and managing risk. This is the way the firm continues to be managed today.

Now, BlackRock has stepped up into the digital environment. To accelerate their digital services, they have been acquiring new marketing strategies to adapt to changing environmental aspects. They have included digital marketing in their marketing techniques. If you are interested in learning digital marketing for a fresh kick start to your career – check out our free masterclass on digital marketing by the CEO and Founder of IIDE, Karan Shah.

Before we go into the marketing strategy of BlackRock, let us know about BlackRock as a company.