This blog is for all those with the question “What is Facebook Advertising?” in mind. We will cover everything in this blog, right from the basics to why should one choose it and how it works.
Let’s begin by understanding what Facebook advertising is.
Facebook Advertising is an initiative introduced by Facebook in order to make Facebook a dynamic arena for advertising.
Marketers can use Facebook advertising to run adverts on the platform Facebook and Instagram, boost ad visibility, raise brand awareness, and track precisely defined metrics and campaign goals, helping them to construct better, more optimized campaigns in the future.
Given below are the reasons why everyone is opting for Facebook advertising today and why you should do it too.
Why Should You Opt for Facebook Advertising?
With over 1 billion active users per day, Facebook is the most popular social media site on the planet. As a result, you can find the majority of your target audience on Facebook, making it simple to promote your products and services and reach out to them directly.
Facebook Pages are used by over 65 million businesses, and over six million marketers regularly to promote their businesses on the platform.
It’s no surprise, then, that it’s become one of the most effective methods for locating your target audience, building an email list, and acquiring new clients.
Also Check Out: Tips to choose the right Social Media Platforms for your business
Given below are some of the reasons why you should think about using Facebook as an advertising platform for your business and why it is totally worth it in 2021 and beyond.
Growing & Dynamic Audience Size
Facebook currently boasts 1 billion monthly active users per day, with 83 percent of them being women and 75 percent being men. Furthermore, Facebook’s Population Insights makes it much easier for advertisers to define their target audience. In addition to this, every age group today has a presence on Facebook which makes it the best deal for marketers who have mixed target audiences.
People spend a considerable amount of time on social media sites, especially on Facebook. With diversified and high-quality content being pumped on Facebook each day, users are left hooked to their screens for a long time. And with personalized content being shown to each user, it adds to their user-time. Marketers may take advantage of this window of opportunity to get the correct ads in front of the right individuals.
Businesses can target consumers based on their location, demographics, age, gender, hobbies, activity, and most importantly, their likes and interests. This ensures that you are targeting the right people who are most likely to convert into customers.
As compared to the traditional modes of marketing, all the digital marketing efforts are comparatively cheaper which means Facebook ads are an economic and viable option. And you will be spending only on those people who have the highest conversion chances. Thus, the ROI is also higher.
If you’d like to learn more about this, read our blog on “How to effectively target audiences on Facebook”.
But, the most important thing which every marketer wants to know before placing an ad is the cost. Whether it is Facebook, Instagram, or any other social media platform or even any traditional method of advertising, Pricing or cost is the most important factor for the marketer.
So let’s take a look at the pricing policy of Facebook and how much does it cost to place an ad on Facebook.
