4 Entry-Level Social Media Job Titles
1. Social media intern
An intern joins to gain an understanding of what the industry is like. They learn the basics of social media in an organizational setting. The easiest way to start your journey is to take up internship-level types of social media jobs.
Avg Stipend: ₹1.8 Lakh
Skills: Basic understanding of social media, creative writing, ideating and conceptualizing content ideas, proficient in word and excel
2. Social media executive
A social media executive is responsible for creating social media posts, scheduling, analyzing results, and creating campaigns. He/she works with other teams such as design, SEO, etc. to make the most of the marketing efforts.
Avg Starting Package: ₹ 3.5 Lakhs – ₹ 4.5 Lakhs
Skills: Copywriting, basic graphic design, basic video editing, knowledge of social media platforms, and social media scheduling and monitoring tools.
3. Social media analyst
A social media analyst supervises and analyzes campaigns executed and how to improve them. They tailor campaigns according to audience needs, identify the best social media channels and understand the competitor’s strategy.
Avg Starting Package: ₹ 4.1 Lakhs
Skills: Knowledge of current trends, audiences, engagement tactics, and SEO; proficiency in media monitoring tools.
4. Marketing communications associate
Marketing communications associates are responsible for supporting the marketing team to communicate the brand message to its target users through various channels. The role requires a lot of writing and strategizing to get noticed by the target group.
Avg Starting Package: ₹4.7 Lakhs
Skills: Writing and editing; drafting ideas and content; knowledge of content management systems (CMS), customer relationship management (CRM), and SEO; understanding of social media monitoring and listening tools
4 Mid-level social media job titles:
1. Content curator
Content curators are highly-knowledgeable individuals who research, analyze, conceptualize and draft compelling content for target users. It is their job to ideate compelling content that can suit the brand tone of the business. They’re responsible for all the content that the rand is posting on their social channels.
They’re expected to have knowledge of basic social content curation tools or software to find interesting articles, images and videos to share.
Avg starting package: ₹3.5 – ₹4.5 Lakhs
Skills: Content management, research skills, critical thinking, understanding of audience’s need, basic SEO knowledge, adaptability.
2. Digital brand marketing strategist
A digital brand manager strategizes for the growth of the company. They perform data analysis, optimize landing pages and study the competition.
Avg starting package: ₹4.5 – ₹5.5 Lakhs
Skills: Digital marketing knowledge, analytical skills, creative thinking, brand and project management skills, detailed analysis of customer insights.
3. Content Strategist
The main job role of a content strategist is shaping and executing content initiatives that align with business goals and engage target audiences effectively. They keep a track of all the ongoing trendy content to help in building content ideas.
Content strategists are responsible to understand what kind of content the target group will prefer and generate ideas accordingly.
Avg starting package: ₹6 – ₹7 Lakhs
Skills: Strong writing and editing skills, basic SEO and keyword knowledge, content distribution and promotion, critical thinking, good communication and research skills.
4. Senior-Associate: Social Media
A Senior Associate in Social Media’s job entails managing and carrying out social media campaigns, plans, and activities to increase brand awareness, interact with target audiences, and advance business goals.
They generally overlook the ongoing activities and ensure everything is in place for a smooth workflow.
Avg starting package: ₹6 – ₹8 Lakhs
Skills: Strong communication skills, data and analytical skills, creative thinking, knowledge of social media tools, customer-centric approach, eye for detail, adherence to deadlines and strong adapting skills.
4 Managerial/Senior level social media job titles
1. Content manager
A content manager is responsible for putting out content that is engaging and also value-creating for the brand. They need to know how to measure results as well using web analytics.
Check out this short online course on content marketing and also on Google analytics.
Avg starting package: ₹6 Lakhs
Skills: Content development and management, research skills, basic SEO knowledge, leadership skills.
2. Social Media Manager
The primary responsibility of a social media manager is to oversee and execute social media strategies to enhance brand awareness, engagement, and growth across various platforms. They are expected to develop comprehensive strategies aligned with business objectives, target audience demographics, and market trends.
Apart from the strategic requirements, they should have a thorough understanding of numbers and track KPIs like engagement, conversion rates, and ROI.
Avg starting package: ₹4 Lakhs
Skills: Staying updated with current trends, cross-functional collaboration skills, strong communication and writing skills, risk management and strategic thinking.
3. Brand Manager
The job of a brand manager is to develop a brand around the target market of their organization. They make certain that the messaging and material produced by their marketing team is consistent with the brand’s values, objectives, and style.
They are responsible for upholding a brand’s integrity on all platforms, such as social media, email, paid advertising, and traditional marketing. They assist their brand in telling a coherent tale and preserving the same tone and visuals across all media.
Avg starting package: ₹6 – ₹10 Lakhs
Skills: Strategic thinking, creative and communication skills, data-driven approach, leadership, collaborative, customer-centric focus.
4. Social Media Community Manager
Supervising the development and upkeep of a brand’s social media communities falls within the purview of a social media community manager. They might serve as a moderator, making sure that people are only posting suitable remarks. Making community members feel appreciated and like they belong is their main objective.
Building brand loyalty and establishing a more personal connection with customers are the goals of this function. They could accomplish this by addressing queries from people or reacting to comments.
Avg starting package: ₹4.5 – ₹6 Lakhs
Skills: Customer service skills, strong communication skills, emotional intelligence, social media management skills, community building skills, crisis management.
How To Start A Career In Social Media?
Wondering where and how to start a career in social media from? Don’t fret! There are many jobs to choose from, including social media without a degree from home.
Understand the space of social media
Firstly, it is important to learn about the world of social media. Dive in deep by researching more about competition – what worked for them and what did not. It is important to learn from other people’s experiences as well. Read more case studies, books, and campaigns.
Check out these Top digital marketing case studies
There are many short courses available to add to your learning curve and also for employers to know that you are serious about your interest in the field. Choose a course that not only looks impressive on your CV but also adds valuable knowledge.
Highly Recommended: IIDE’s Online Social Media Marketing Course
Experiential learning goes a long way. Pursue an internship in the social media departments of different brands & companies.
Read about the importance of a digital marketing internship here.
Don’t stick to one niche
In order to differentiate yourself from the rest of the competition, it is very important to master one skill but also be adept in other digital marketing efforts. It is true that you do not necessarily need to have the background to find a job in digital marketing, however, today companies prefer employees with a varied education in the field.
You can also do an MBA-level course to climb up the ladder. Check out this MBA-Level Post Graduation in Digital Marketing.
Keeping up-to-date with the latest trends and industry developments will help in getting you a job. You have to be vigilant in understanding Facebook, Twitter, and other platform algorithms.
Learn the industry jargon
You have to be adept with the industry jargon. During an interview, it is important to impress your potential employers with your industry know-how.
Keeping your resume updated is very important. Use social media sites like LinkedIn to reach out to experts and companies in the digital marketing space.
Read more on the essentials of a good resume here.
It is very important to build a strong network in the industry. Use social media platforms like LinkedIn and Facebook Groups and connect with like-minded people.
Offer Your Social Media Services
Offer your social media services to NGOs and other such organizations who might be struggling with help. Ensure that you are passionate about the company and project. This will get you goodwill, and experience and also build your portfolio.
