Types of Social Media Jobs, Careers, Salary & More in 2023

Updated on: Dec 13, 2022

The pandemic helped the growth of social media platforms to an exponential level. Ever since the more you or the audience spends time on social media, the more brands start investing in social media marketing campaigns. This has given a rise to all types of social media jobs in 2023!

In this blog, we discuss the types of social media jobs according to current trends, the scope of social media jobs along with their pay scale in 2023. 

And yes, we also discuss the best way to start your social media career, so read till the end!

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Scope Of Social Media Jobs in 2023

The boom in social media jobs is not just temporary. Many companies today have parked aside budgets solely for social media understanding its immense importance and also ROI (returns on investment). 

No matter what the economic landscape looks like, these jobs are here to stay. The pandemic in 2020 has proved more than ever, that investment in social media is needed to improve client relationships and also to engage with them. 

In the past decade, social media jobs have seen a whopping 1357% increase, according to LinkedIn, and are said to increase rapidly in the coming years.  

When it comes to finding the right types of social media jobs, LinkedIn is one of the most popular platforms for the same.

linkedin- types of social media jobs

(Source: Job Description Library)

Read more on the Scope of Digital Marketing in India

Skills and Responsibilities for Social Media Jobs

A social media job is very demanding and requires you to be in touch with all the social media trends. Other responsibilities and skills required for social media jobs-

  • Writing Skills– For copy and content writing, you need to be able to have the correct set of writing skills such as grammar, punctuation, narrative building, etc. 
  • Technical Skills– All types of Social Media Jobs need you to be skilled in certain technical tools such as Canva, photoshop, google analytics, etc. You also need to be well-versed with the social media platform that you are going to use- Instagram, Twitter, Quora, and Pinterest. 
  • Communication Skills– You need to be able to work in teams and also strategize in teams. 
  • Spontaneity Skills– Thinking on the feet is a big skill for social media. 


6 Main Types Of Social Media Jobs

The main types of social media jobs out there include social media jobs from home. Check out this list – 

1. Social media intern

An intern joins to gain an understanding of what the industry is like. They learn the basics of social media in an organizational setting. The easiest way to start your journey is to take up internship-level types of social media jobs.

2. Content manager

A content manager is responsible for putting out content that is engaging and also value-creating for the brand. They need to know how to measure results as well using web analytics.

Check out this short online course on content marketing and also on Google analytics. 

3. Social media executive/specialist

A social media executive is responsible for creating social media posts, scheduling, analyzing results, and creating campaigns. He/she works with other teams such as design, SEO, etc. to make the most of the marketing efforts. These types of social media jobs are one of the higher level management. 

4. Social media analyst

A social media analyst supervises and analyzes campaigns executed and how to improve them. They tailor campaigns according to audience needs, identify the best social media channels and understand the competitor’s strategy. 

5. Public relations manager

A public relations manager strategizes how to maintain a good public image for their clients. They tools such as press releases, media kits, and press conferences to achieve their goals.

6. Digital brand marketing strategist 

A digital brand manager strategizes for the growth of the company. They perform data analysis, optimize landing pages and study the competition.


Types of Social Media Jobs with Pay Scale

According to Ambition Box, these are the trending types of social media jobs with their average payscale in India.

Types of Social Media Jobs Average Pay Scale (INR)
Content Manager 6,00,000
Social Media Executive 2,70,000
Social Media Manager 4,00,000
PR Manager 7,10,000
Brand Strategists 6,90,000


1. Content manager’s Salary

Content management requires creativity, organizational skills, and a good hold on language to create engaging content. The average content manager’s salary in India is about INR. 6,00,000.

2. Social media executive/specialist’s Salary

A social media executive handles all the social media handles of a brand and is expected to keep up-to-date with the latest trends. The average salary of a social media executive is about INR 2.70 lakh per annum.

3. Social media manager’s Salary

A social media manager has a higher post than the social media executive and is expected to delegate work, and supervise and manage teams. The average salary of a social media manager is about INR 4,00,000 per annum.

4. Public relations manager’s Salary

A public relations manager makes sure that their company or client has a favorable public image through their efforts. The average salary of a public relations manager is about INR 7,10,000 per annum.

5. Digital brand marketing strategist’s Salary

A digital brand strategist looks into strategy and growth for the company. The average salary for a digital brand marketing strategist is INR 6,90,000 per annum. 

Wondering how pursuing an MBA can affect your pay scale? Check out MBA salaries in India to know more.


How To Start A Career In Social Media? 

Wondering where and how to start a career in social media from? Don’t fret! There are many jobs to choose from, including social media without a degree from home. 

  • Understand the space of social media

Firstly, it is important to learn about the world of social media. Dive in deep by researching more about competition – what worked for them and what did not. It is important to learn from other people’s experiences as well. Read more case studies, books, and campaigns. 

Check out these Top digital marketing case studies

  • Take Up a Short Course

There are many short courses available to add to your learning curve and also for employers to know that you are serious about your interest in the field. Choose a course that not only looks impressive on your CV but also adds valuable knowledge. 

Highly Recommended: IIDE’s Online Social Media Marketing Course

  • Pursue an internship 

Experiential learning goes a long way. Pursue an internship in the social media departments of different brands & companies. 

Read about the importance of a digital marketing internship here.

  • Don’t stick to one niche

In order to differentiate yourself from the rest of the competition, it is very important to master one skill but also be adept in other digital marketing efforts. It is true that you do not necessarily need to have the background to find a job in digital marketing, however, today companies prefer employees with a varied education in the field. 

You can also do an MBA-level course to climb up the ladder. Check out this MBA-Level Post Graduation in Digital Marketing. 

  • Keep up-to-date

Keeping up-to-date with the latest trends and industry developments will help in getting you a job. You have to be vigilant in understanding Facebook, Twitter, and other platform algorithms.

  • Learn the industry jargon

You have to be adept with the industry jargon. During an interview, it is important to impress your potential employers with your industry know-how. 

  • Keep your CV updated 

Keeping your resume updated is very important. Use social media sites like LinkedIn to reach out to experts and companies in the digital marketing space.

Read more on the essentials of a good resume here.

  • Networking

It is very important to build a strong network in the industry. Use social media platforms like LinkedIn and Facebook Groups and connect with like-minded people.

  • Offer Your Social Media Services

Offer your social media services to NGOs and other such organizations who might be struggling with help. Ensure that you are passionate about the company and project. This will get you goodwill, and experience and also build your portfolio.

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Q. What jobs are there in social media?

You can choose from the following jobs in social media –

  • Content manager
  • Social media executive/specialist
  • Social media analyst
  • Public relations manager
  • Digital brand marketing strategist 

Q. What are good social media jobs?

A social media manager, content manager, and media analyst are some of the good social media jobs available. 

Q. What is the highest-paid social media job?

A social media strategist is the highest-paid social media job. 


We really hope you enjoyed reading our blog on the types of social media jobs. Do let us know what you took away from the article in the comments below. 

Check out this 3-month online comprehensive digital marketing course for a crash course in digital marketing in case you feel you wish to learn more on the subject. The course offers guaranteed placement assistance which can be a good way to start your career! 

Happy Learning! 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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