The importance and weightage of higher education in India are very significant and is here to stay. But the way the education space has advanced over the years is something to notice.
Previously, post-graduation courses were very theoretical and gave less focus on training students in the practical aspects.
That’s not the case anymore. Universities and colleges are now focusing on introducing post-graduation programs for in-demand industry skills like digital marketing and they’re making it as practical as possible.
So if you’ve recently graduated and want to pursue post-graduation in digital marketing, we’re going to help you understand the rise and scope of digital marketing in higher education to make an informed decision.
To find out what post-graduation in digital marketing stands for and the career opportunities that come along with it, read our article on Career Opportunities After Post-Graduation in Digital Marketing.
Let’s get started with understanding the scope of Post-Graduation in Digital Marketing by looking at how digital marketing has grown and why that’s a major contributing factor to the rising scope of pg in digital marketing.
Rise of Digital Marketing
Digital marketing has been around for more than a decade now but it became popular around 5-6 years ago. Carrying out activities online had been introduced. People used to shop online, book tickets online, conduct banking online and even socialise online! (thanks to social media)
This meant that apart from spending time in the real world, people had started spending a significant amount of time online. A lot of their attention was diverted online. This was a clear indication for marketers that they now needed to reach their potential customers on the Internet.
Consequently, came digital marketing. All kinds of businesses started experimenting with Digital Marketing. Even after digital marketing allowed businesses to reach more consumers at lesser costs, not everyone took advantage of it.
It was only when Covid-19 came into the picture, businesses were finding it difficult to survive because #1 carrying out production was becoming a problem and #2 marketing their products to the customers traditionally was almost impossible. Read more about the scope of digital marketing if this intrigues you.
Digital marketing helped businesses and startups survive the pandemic and reestablish themselves. And since 2020, digital marketing has become an inevitable part of every business and industry.
(Source: Google Trends)
The stat above depicts the trend of digital marketing in the last 5 years. You can clearly see that it saw an upward trend indicating that its gaining importance and popularity.
So what does that mean for you?
Increase in Demand for Digital Marketers
With more and more businesses starting to adopt digital marketing, they are in need of skilled professionals who can carry out digital marketing for them.
This is because digital marketing is not as easy as it looks. It needs creative, analytical and problem-solving people so that it can be applied in the best way possible.
This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths.
The number of digital marketing job openings pan India is shown below via the popular job portal Naukri.com.
Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is definitely worth it.
So now the question is,
Why Opt For Post-Graduation in Digital Marketing?
Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc.
A post-graduation in digital marketing is a fairly new addition to the higher education options. So there are not many years to compare it with to identify if it’s the right choice.
But if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business, then you should consider a masters in digital marketing.
The scope of post-graduation in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world.
Best College To Pursue Post-Graduation in Digital Marketing
IIDE is the Best Digital Marketing Institute as per World Education Congress 2021 Awards. Being in the education space for over 5 years now, IIDE has trained more than 1,00,000+ students.
IIDE has now launched its exclusive 11-month Post Graduation Program in Digital Marketing which is equivalent to studying for an MBA or Masters in Digital Marketing.
Through this exhaustive program, students are equipped with digital marketing and managerial skills with complete practical training and approach. All students are eligible for their guaranteed placement assistance in the above-mentioned mid-senior managerial positions.
Some key highlights of the program are:
- 600+ Learning Hours
- 1 on 1 Student Mentorship
- 13+ Live Projects
- 2 months Internship
- Placements Assured
- 28+ Industry Relevant Skills
- Key Managerial Skills
Duration: 11 months (Internship Included)
Fees: INR 4,00,000 + Taxes
Mode: On Campus in Andheri, Mumbai (Currently Online)
Eligibility: Graduation Degree from a recognized university + IIDE’s Aptitude Test + Personal Interview
FREE Counselling Session – Avail Now: +91 96199 58615 or [email protected]
Read some IIDE reviews to know what our students have to say about IIDE and their learning experience.
Q. What is PG in digital marketing?
A post-graduation in digital marketing is a diploma course typically for one year. It is a professional course that equips students with all the technical know-how of digital marketing.
Q. Is there a degree in digital marketing?
Yes, with the expansion of digital marketing as an industry, today there are degree courses in digital marketing offered by multiple universities and colleges.
This article has enlightened you on the rising scope and opportunities for post-graduation in digital marketing students. If you have any questions or views for us, feel free to let us know in the comments section below.