Scope of Post-Graduation in Digital Marketing: Is it Worth It?

Thinking of doing Post Graduation in Digital Marketing? Then you are at the right place. The importance and weightage of higher education in India are very significant and is here to stay. But the way the education space has advanced over the years is something to notice. 

Previously, Post-graduation in digital marketing courses was very theoretical and gave less focus on training students in the practical aspects. 

That’s not the case anymore. Universities and colleges are now focusing on introducing post-graduation programs for in-demand industry skills like digital marketing and they’re making it as practical as possible. 

So if you’ve recently graduated and want to pursue post-graduation in digital marketing, we’re going to help you understand the rise and scope of digital marketing in higher education to make an informed decision. 

To find out what post-graduation in digital marketing stands for and the career opportunities that come along with it, read our article on Career Opportunities After Post-Graduation in Digital Marketing. 

Let’s get started with understanding the scope of Post-Graduation in Digital Marketing by looking at how digital marketing has grown and why that’s a major contributing factor to the rising scope of post-graduation in digital marketing. 

What is Digital Marketing?

Digital marketing is a field that is constantly and dynamically evolving. Digital marketing is a field that encompasses all the marketing efforts made virtually to make businesses and brands successful. It’s a virtual channel that enables businesses and brands to connect with their potential customers. With the rise of technology, from today’s generation to the old generation, everyone loves to spend most of their time online, which is why every company has chosen this method of marketing.

This method of marketing, with its broader reach, has become everyone’s favorite, as digital marketing breaks all the barriers that traditional marketing used to have. Website optimization (SEO), content marketing, and email marketing. Social media marketing, online advertising, PPC, influencer marketing, etc. are the key components of digital marketing.

The primary advantage of digital marketing is that it can reach specific demographics and track the effectiveness of the campaign through different analytical tools. As technology is evolving, marketers must be flexible to adapt to the changes and work accordingly. The Post-Graduation in Digital marketing has became the trend among the youth.

If we sum up the question, what is digital marketing? Then it must be this: “Digital marketing is the key to unlocking the modern doors of technology.”

Future/ Scope of Post-Graduation in Digital Marketing

Digital marketing has been around for more than a decade now but it became popular around 5-6 years ago. Carrying out activities online has been introduced. People used to shop online, book tickets online, conduct banking online, and even socialize online! (thanks to social media)

This meant that apart from spending time in the real world, people had started spending a significant amount of time online. A lot of their attention was diverted online. This was a clear indication for marketers that they now needed to reach their potential customers on the Internet. 

Consequently, came digital marketing. All kinds of businesses started experimenting with Digital Marketing. Even after digital marketing allowed businesses to reach more consumers at lesser costs, not everyone took advantage of it. 

It was only when COVID-19 came into the picture, that businesses were finding it difficult to survive because #1 carrying out production was becoming a problem and #2 marketing their products to the customers traditionally was almost impossible. Read more about the scope of digital marketing if this intrigues you. 

Digital marketing helped businesses and startups survive the pandemic and reestablish themselves. And since 2020, digital marketing has become an inevitable part of every business and industry.

The stat above depicts the trend of digital marketing in the last 5 years. You can clearly see that it saw an upward trend indicating that its gaining importance and popularity. 

So what does that mean for you? 

Overview of the Digital Marketing Job Market

With more and more businesses starting to adopt digital marketing, they need skilled professionals who can carry out digital marketing for them. 

This is because digital marketing is not as easy as it looks. It needs creative, analytical, and problem-solving people so that it can be applied in the best way possible. 

This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths. 

The number of digital marketing job openings in pan India is shown below via the popular job portal Naukri.com. 

Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is definitely worth it. 

Read about the career opportunities and how highly senior digital marketers are paid in this MBA in Digital Marketing Guide.

So now the question is, 

How to start your career in digital marketing

Previously, we were only aware of digital marketing certification courses, workshops, webinars, etc. You can start learning with the same basic level certifications and webinars to get an initial understanding of digital marketing. Many institutions out there are also providing short-term, advanced, and professional certifications and master’s programs in digital marketing.

With these kinds of courses, individuals can attain or get an entry-to-mid-level job easily in the industry.

A master’s in digital marketing is a fairly new addition to the higher education options. So there are not many years to compare it with to identify if it’s the right choice.

But before we assess that, did you know why a masters in digital marketing was introduced? The rising scope of digital marketing and the need for skilled candidates convinced institutes to introduce this discipline. 

They realized that a field like digital marketing needed proper educational formats and training. Thus, a professional course like a master’s in digital marketing was introduced. Today, even MBAs in Digital Marketing exist. 

And almost every top institute in India offers it. Explore the institutes offering an MBA in Digital Marketing to know more. 

So if you want to pursue digital marketing professionally and bag high-paying digital marketing jobs at the mid-senior managerial level or even start your own business,  and career then you should consider a master’s in digital marketing. 

If you’re still not sure, read our article on the reasons why a master’s in digital marketing is worth it to understand how you can start your career and why the scope of master’s in digital marketing in India is important.

The scope of a master’s in digital marketing is very promising for all young graduates and enthusiasts who want to make a notable impact in the digital marketing world. 

Career Opportunities After A Masters in Digital Marketing

Some of the job roles that you can go for with masters are: 

• Brand Manager
• Client Servicing Manager
• Content Marketer
• Account Manager
• Paid Media Expert
• SEO Expert
• Business Development Manager
• Media Strategist

Read More: Careers After Masters in Digital Marketing

Popular Digital Marketing Certifications

1. IIDE – Indian Institute of Digital Education

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field. 

Course Benefits

Course Link:

https://admissions.mitsde.com/digital-marketing/?utm_source=Google-ads&utm_medium=DigitalMarketing&utm_campaign=

3. DY Patil University Online

DY Patil University comes under the list of India’s one of the most prominent universities spreading the knowledge through their quality education for years.

The university is a member of prestigious commonwealth universities and holds the respect of globally known education institutions from India. Through their online educational degree and certifications the institute is constantly providing students a blend of knowledge with their efforts. Their online MBA in digital marketing is one of the degrees that is constantly becoming a favorite of working professionals and students looking for an online degree for any reason. Their post graduation in digital marketing course is UGC-approved.

Course Link:

https://www.dypatiledu.com/dypatil-university-online-education-mba-cta?source=DYPatil&media=IGAW&campaign=SRCH&cn=s_online_mba_lpk_d&ag=online_mba&utm_term

4. Indira Institute of Management, Pune

Indira Institute of Pune offers a comprehensive and advanced PGDM program in digital marketing. The institute has been known for its quality education in Pune for years. This one-of-a-kind course offers deep knowledge and understanding of the digital marketing realm with PGDM for the locals to every citizen of the country. The course is curated and taught by industry experts in live classrooms on the campus of the institute with practical training.

Course Link:

https://indiraiimp.edu.in/post-graduation-diploma-in-digital-marketing-pune

5. Symbiosis Centre for distance learning

Symbiosis Centre of Distance Learning is a part of the prestigious Symbiosis University of Pune. the institute is recognized by the AICTE. The online institute offers several courses across the country and globally and has trained thousands of students till now. They are one of the few institutions in India that provides Postgraduate certificates in management (Marketing). The courses focus on marketing and cover all the important aspects for the students to understand everything related to the world of digital marketing.

Course Link:

https://www.scdl.net/programs/pg-certificate/distance-learning-pg-certification-in-digital-marketing.aspx

Frequently asked questions

Q1. What is post-graduation in digital marketing?

A post-graduation in digital marketing is a diploma course typically for one year. It is a professional course that equips students with all the technical know-how of digital marketing. A post-graduation certificate in digital marketing can skyrocket the career.

Q2. Is there a degree in digital marketing?

Yes, with the expansion of digital marketing as an industry, today there are degree and Post-graduation in digital marketing courses in digital marketing offered by multiple universities and colleges. 

Q3. Is PGDM in digital marketing worth it?

Yes. the post-graduation or diploma gives the advancement in the career. Many companies are in recent times looking for people with expert knowledge in digital marketing.

Q4. Which is better MBA or digital marketing?

The answer is an MBA in Digital Marketing or Post graduation in digital marketing. The trends are changing and most of people are focusing on an MBA in digital marketing from traditional marketing because of its high demand.

Q5. Which Post graduation in digital marketing is good?

The 11-month MBA level PG program in digital marketing by IIDE is one of the finest courses available. This post-graduation in digital marketing program can be helpful to excel in a career for anyone.

Q.6 How long is PG in digital marketing?

The duration of the post graduation in digital marketing varies institution to institution. Mostly the time period ranges between 1-2 years.

Conclusion

So here we are at the end of this article. This article covers all the aspects to help you with the question is post-graduation in marketing worth it? Well, in present times the trend is constantly changing with the boost of technology. In this race, digital marketing has come out as a strong perspective with the potential to change the marketing world in the evolving digital era. That is the sure thing now, Whoever possesses this skill they gonna have an extra edge in their career. Many working professionals have understood this and turning towards it to upgrade their skills with a degree in digital marketing, that too MBA level.

If you too are someone who is looking for a hike in your career, then a post-graduation in digital marketing or MBA in digital marketing can be that help for you. IIDE is one of the prominent names offering precise and less time-consuming 11 months PG in digital marketing. You can check the details on the IIDE website.

This article has enlightened you on the rising scope and opportunities for post-graduation digital marketing students. If you have any questions or views for us, feel free to let us know in the comments section below.