The scope of MBA in Digital Marketing in Bangalore has grown to become one of the highest in-demand topics in the world today. An MBA in Digital Marketing is a graduate-level program that prepares students for leadership roles in the constantly evolving digital marketing industry. It is designed to provide students with the skills and knowledge needed to manage marketing campaigns and strategies in the digital age.
The program focuses on the strategic use of digital technologies to enhance brand awareness and drive customer engagement. Students learn about digital marketing channels such as search engine optimization, social media marketing, email marketing, and analytics.
Graduates of an MBA in digital marketing program can pursue a wide range of careers in marketing, advertising, consulting, and e-commerce. They can also start their own digital marketing agencies or businesses. As the world becomes increasingly digital, businesses need marketing professionals who can actively market their products to reach their target audience.
Bangalore is a city located near to Mumbai, India which has seen a significant rise in the demand for Digital Marketing institutions as well as professionals. Let us go further and gain more insights about the scope of MBA in digital marketing in Bangalore.
What is Digital Marketing
Digital Marketing comprises various strategies and tactics aimed at promoting products or services through digital channels like search engines, social media, email, and websites. Its significance has grown immensely over the past decade, revolutionizing the marketing and business landscape.
In today’s interconnected world, Digital Marketing serves as the foundation for business success across all industries, including Bangalore. Its flexibility allows companies to reach their target audiences more efficiently, engage with them deeply, and achieve concrete outcomes within Bangalore’s digital marketing scope.
Furthermore, there’s been a surge in demand for professionals proficient in Digital Marketing in Bangalore . To address this demand, educational institutions worldwide have introduced specialized courses covering topics such as SEO, SEM, social media marketing, content marketing, and analytics.
These educational initiatives not only equip individuals with the necessary skills to excel in the digital domain but also contribute to the growth and innovation of industries in Bangalore and beyond by preparing a capable workforce for the future.
What is an MBA in digital marketing?
MBA complete form Master in Business Administration. It is a postgraduate or master’s degree. Nowadays many institutes offer MBA with many specialized concentrations in both modes online and offline. Also, this course is worth the investment for those who want to be entrepreneurs and start a business.
An MBA in digital marketing includes getting to know how ads work, how search engines work, how we can optimize search engines, and how one can sell, advertise, or promote their products. This blog will help you understand the scope of MBA in digital marketing in Bangalore.
Demand for digital marketing jobs in Bangalore in 2024
Many companies and digital marketing agencies in Bangalore are in need of experienced digital marketing professionals. According to Linked In, the digital marketing specialist role is among the top 10 most in-demand jobs, with around 8,60,000 job openings. Work like search engine optimization, running social media ad campaigning, making content, etc are essentials for a digital marketer. So, the Scope of an MBA in digital marketing in Bangalore is high, and Doing an MBA in digital marketing in Bangalore will boost your career, wonder how! then read till the end.
Scope of MBA in Digital Marketing in Bangalore
The scope of MBA in digital marketing in Bangalore has increased in the last two years whether it’s due to COVID-19 or because of digitalization more people are using technologies and it is scope is going high. Here are some reasons why the scope of digital marketing in Bangalore is higher:
- Unlimited Opportunities: Digital Marketing keeps in mind what the consumers expect from businesses during a crisis and adjusts your digital marketing strategy accordingly. It is pretty obvious that nowadays more and more companies are prioritising social media as it is one of the best ways to reach your target audience. They also use social media to look up reviews, check out new products, and see how different brands interact with their followers.
- E-Commerce Growth Expansion: nowadays people are using a wider variety of social media platforms after the pandemic with the increased number of essentials. Digital Marketing offers ways for online shopping with the doorstep delivery option. Due to this facility, many consumers are comfortable with shopping through digital mediums. Thus, it encourages companies to expand their growth by bringing an upliftment to branding and awareness campaigns which automatically leads to a boost in overall sales. In today’s era of digitalization, E-Commerce has become one of the most popular and one of the most high-paying sources of income.
Less investment more return
You can learn many things by investing less and then also you can get a job and earn money well in this field. Once you do any course whether it is a certified course or any degree course you can add it as your achievement in your CV and it will give you immense benefits while applying for a job.
Increased mobile users
Many people started using phones because of an improved lifestyle and also because of digitalization in this digital era. so, the demand for digital websites and digital services increased so much and with increased demand, demand for digital experts increased hence increasing the scope of MBA in digital marketing in Bangalore.
Increased Digitization in recent years
Because of the Digital India project, digitalization has happened a lot in recent years. Because of this people are using the latest services mostly online from ordering takeaways to ordering things, and necessities through online service providers and it led to increased demand for digital sales managers and also increasing the scope of MBA in digital marketing in Bangalore.
Increased use of online services
People nowadays opt for doing things digitally as they don’t need to go out to buy something, they can do it sitting at home, which is comfortable and convenient for many busy working people or for people who live in remote areas far from cities. Again this incurs the need for digital advertisements hence growing the scope of MBA in digital marketing in Bangalore.
Scope of MBA in digital marketing in Bangalore for students
According to Statista, The Digital advertising industry in India will reach the 360 billion Indian rupees mark by the end of 2024. And with digital India project jobs are increasing rapidly in this industry.
Pursuing an MBA in digital marketing will also lead to improving your soft skills like Interview Skills, Presentation Skills, etc. Which are necessary skills in every field to have. These will help you to add some skills to your resume and will have an impact on the one hiring you hence enhancing scope of an MBA in digital marketing in Bangalore.
Students will learn about ads how one can promote and sell things online, how to run a business online, how to rank your article, or a blog on search engines, etc. So, as a student MBA in digital marketing can be your career’s turning point as it’s one of the most demanding jobs as of now.
The scope of an MBA in digital marketing in Bangalore is highest as many IT companies are recruiting people to post covid, Bangalore is an IT hub, where so many big companies are situated, For a student, it is an amazing opportunity and they must surely go for it.
Students can also continue their future studies as many good institutes are there, Work part-time and can be independent, Easily get internships, and have a chance to work with many big companies at an early stage in their career. Hence providing a good scope for an MBA in digital marketing in Bangalore.
Overview of the Digital Marketing Job Market in Bangalore
Digital Marketing Landscape in Bangalore:
The digital marketing landscape in Bangalore reflects global trends while addressing the specific needs of local businesses. From traditional establishments to emerging e-commerce ventures, businesses in Bangalore are leveraging digital channels to expand their reach and enhance their presence.
Importance of Digital Marketing in the Current Digital Age:
In today’s digital age, digital marketing is indispensable for businesses in Bangalore to connect with their target audience effectively. It offers avenues for engagement, visibility, and growth, catering to the evolving preferences of consumers in Bangalore’s market.
Emerging Digital Marketing Trends:
Trends like AI integration are shaping digital marketing strategies in Bangalore, offering personalized experiences and optimizing processes. Keeping abreast of these emerging trends is vital for professionals in Bangalore’s digital marketing job market to stay competitive.
Predictions for the Next 5 Years in Bangalore’s Digital Marketing Landscape:
The future of digital marketing in Bangalore will likely see a continued emphasis on analytics and data-driven strategies. Businesses will rely on data to make informed decisions and optimize their marketing efforts effectively.
The Increasing Importance of Analytics and Data-Driven Marketing:
Analytics and data-driven marketing are becoming increasingly crucial for businesses in Panipat to derive actionable insights and measure the effectiveness of their digital campaigns.
Skills Future Digital Marketers Will Need:
Future digital marketers in Bangalore will require a diverse skill set, including technical proficiency, creativity, strategic thinking, and adaptability. These skills will be essential for navigating the evolving digital landscape and seizing opportunities for growth.
How to start your career in digital marketing
Embarking on a career in digital marketing in Bangalore can be both exciting and challenging, but with the right approach and education, you can pave your way to success. While self-learning offers flexibility, formal education like an MBA in Digital Marketing provides a structured curriculum, expert guidance, and networking opportunities crucial for long-term career growth within the scope of digital marketing in Bangalore.
Key certifications play a vital role in enhancing employability. Certificates such as Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint not only validate your skills but also showcase your dedication to continuous learning and proficiency in industry-standard tools and platforms.
Gaining practical experience is paramount in digital marketing. Seek internships, freelance projects, or contribute to open-source marketing campaigns to refine your skills and expand your network. Undertaking personal projects allows you to experiment with different strategies, demonstrating your creativity and initiative to potential employers.
Crafting a compelling portfolio is essential for showcasing your capabilities. Include case studies, projects, and achievements highlighting your expertise in SEO optimization, content creation, social media management, and data analytics. A well-curated portfolio sets you apart in Bangalore’s competitive job market.
Pursuing an MBA in Digital Marketing not only provides comprehensive knowledge but also grants access to a vast network of industry professionals and mentors. Combined with practical experience and certifications, an MBA equips you with the tools and confidence to thrive in Bangalore’s dynamic digital marketing landscape.
Popular Digital Marketing Certifications in Bangalore
In Bangalore, the scope of digital marketing is burgeoning, necessitating professionals to equip themselves with sought-after certifications to excel in this dynamic field.
1. IIDE – Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing Institute.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Contact Details
Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
Address- Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
2. PIIDM
Overview:
PIIDM Is India’s Finest Digital Marketing Institute for Online & Classroom Training. Started in 2012, it offers a comprehensive course for absolute beginners, newcomers, and experts at the same time.
Trained 50,000+ Students Globally till now, PIIDM offers practical and job-oriented digital marketing courses in Pune. This course covers the basics to advanced levels of influential and industry-proven tools of digital marketing. Their professionally designed program is led by an expert faculty with specialization in different fields of digital marketing.
You are provided with 15+ certifications, globally recognized by Google, HubSpot, etc. You can also apply for a demo class before making a final call.
Who it’s for:
- Entrepreneurs
- Working Professionals
- Students
- Freelancers
- Digital Marketing Enthusiast
Benefits:
- 100% Practical Session
- 100% Placement Assistance
- 2 Months Internship Letter
- Get LOR (Letter Of Recommdation)
- 17+ Certification
- Study Portal (LMS)
- Pre Recorded Videos
- 10+ Years Experience
- Payment Installment Option Available
- Affordable Fees
- Startup & Freelancing Guidance
Course Link: https://piidm.com/courses/digital-marketing-course/pune/
3. Simplilearn
Overview:
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science. Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Who it’s for:
- Students
- Intern or early Professionals
- Working Professionals
- Entrepreneurs
Benefits:
- Joint Purdue-Simplilearn Digital Marketer Certificate
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
- Meta Certified Digital Marketing Associate exam voucher worth USD $99
- Learn via Harvard Business Publishing case studies
- Become eligible to be part of the Purdue University Alumni Association
Course Link: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?tag=digital%20marketing
4. Digital Academy 360
Overview:
Established in 2015, Digital Academy 360 is among the best online learning platforms in India. It started with a vision to inspire more and more people to pursue their dreams and goals. Digital Academy 360 offers a PG Certification In Digital Marketing and Analytics in Bangalore.
This course is aligned with the latest industry demand and it focuses on project-centric learning. Led by industry professionals, this course will show you how to use premium digital marketing tools. It will also provide you with discussion forums where you can interact with your fellow peers and engage in online discussions with them. They are listed as #3 on our list of digital marketing courses in Bangalore.
Who it’s for:
- Growth Hackers
- Freshers
- Freelancers
- Traditional Marketers
- Entrepreneurs
- Brand and Communication Managers
- Sales Professionals
Benefits:
- 15 Courses in 1 Program
- 6 Months Trainer Led Online/ Classroom Program
- Master 2 Unique Specialisations
- Salary Package Upto 4 LPA
- Work On Agency Level Live Projects
Course Link: https://digitalacademy360.com/online-digital-marketing-courses.php
5. Digital Monk
Overview:
Each and every one of the students enrolled in a Digital Monk course must complete a rigorous practical training program. You can undertake anything from constructing your own website to developing a full-fledged digital marketing strategy for any size or type of organization.
The course has been created for anyone who wishes to begin a career in digital marketing or improve their present knowledge of the field. Their mission is to offer their students cutting-edge digital marketing training at a reasonable price so they can realize their ambitions.
Who it’s for:
- Students
- Mid level Professionals
- Senior level Professionals
- Entrepreneurs
- Freelancers
Benefits:
- 15+ Certifications
- Led by 5+ Industry Experts
- Paid Tools & Softwares worth 1.4L
- 100% Placement Assistance
Course Link: https://www.digitalmonk.org/digital-marketing-courses/
Where can you learn MBA in digital marketing?
By reading the blog above you might be impressed with the scope of MBA in digital marketing in Bangalore and if you are looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.
The 11-month Post Graduation in Digital Marketing is a course by IIDE designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.
The fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit. IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning.
Have a look at one of their alumni’s success stories:
FAQs or Frequently Asked Questions:
Q. What is the duration of doing an MBA in digital marketing?
Ans. The duration depends on the institute you choose and also many other factors but majorly it is of around 2 years.
Q. What is an MBA?
Ans. MBA is a post-graduation program or master’s program ie. Masters in business administration.
Q. What is the scope of MBA in digital marketing in Bangalore?
Ans. Bangalore is an IT hub and home to renowned companies. The opportunity to get hired is high in Bangalore. The scope of MBA in digital marketing in Bangalore is high depending on your skills.
Q. Can we do an MBA in digital marketing online?
Ans. Yes!! You can do an MBA in digital marketing online from many renowned platforms. You can register yourself from their website and can apply for the online MBA course.
Q. Is doing courses in digital marketing beneficial in India?
Ans. Absolutely, wherever and whichever field you are if you are doing courses in digital marketing, it is beneficial for your and your career’s growth 100%.
Q. How can you become a digital marketer?
Ans. You can become a digital marketer easily with various offline and online courses at a budget-friendly cost. Now, you can become a digital marketer with high-quality education right from the comfort of your home.
Q. What is the salary of a digital marketer?
Ans. For a fresher, the average monthly compensation for a digital marketer is around INR 20,300. The average compensation for a five-year-experienced digital marketing manager is INR 3.5 LPA. This is dependent on the size of the organization, the level of knowledge, and the professional’s experience.
Q. Is digital marketing a good career in Banglore?
Ans. Without question, a job in digital marketing is a wise choice. Digital marketing is a rapidly expanding field with both great prospects and difficult obstacles. Talented workers have higher pay and faster job advancement. Whether you’re analytical, tech-savvy, or creative, there’s a position in digital marketing for you.
Conclusion
Digital Marketing is an industry that allows people as employees to explore various options and techniques. It is not meant for just one kind of person; it fits many kinds of people, including those who are creative, analytical, insightful, and technologically inclined.
In short, the Scope of MBA in digital marketing in Bangalore is high and a career in it looks promising and it is. If willing to understand this field before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.
The curriculum is highly customized, concise, and real-world relevant. It is a futuristic way of learning. In this course, you will learn from top industry professionals through self-paced video courses. This is followed by weekly live online sessions with the trainers to solve doubts/queries and revise topics.
We hope this blog has helped you with insights into the scope of digital marketing in Bangalore. Do let us know about your views in the comments section below.
To know more about IIDE, connect with us at admissions@iide.co for a free counseling session.
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