Scope of MBA in Digital Marketing: To Pursue or Not in 2025?
The scope of MBA in Digital Marketing is expanding rapidly as businesses increasingly shift to online strategies. This degree blends traditional marketing principles with advanced digital techniques, equipping graduates with in-demand skills. Career opportunities include digital marketing manager, SEO specialist, and social media strategist, with competitive salaries. With the digital marketing industry projected to grow by 18.2% CAGR, pursuing this MBA ensures strong career prospects in a fast-evolving field.
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 30, 2024
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An MBA in digital marketing is a relatively new addition to higher education specialisations, and for good reason.
The scope of an MBA in digital marketing is a vast one, and can increase a graduates chances of landing the jobs of their dream. This is simply because it combines advanced business strategies with cutting-edge digital marketing skills, offering a promising path for students aiming to excel in this dynamic field.
The world is shifting to a digital-first approach, and mastering digital marketing is essential for success in this evolving field. Mastering digital marketing has become crucial for success as the world shifts toward a digital-first approach.
While traditional degrees have long been valued, an MBA in Digital Marketing stands out by offering specialised expertise that is increasingly sought after in today’s competitive job market.
This combination of business knowledge and digital skills gives graduates great career opportunities and a competitive advantage.
Digital marketing is a rapidly evolving field involving the use of online channels (SEO, email, social media, etc.) to engage with potential customers. It has become a preferred method due to its expansive reach, surpassing the limitations of traditional marketing.
Understanding the core concepts of digital marketing, especially through an online digital marketing course with placement, is key to leveraging its potential and staying ahead in today’s competitive landscape.
Overview of the Digital Marketing Job Market
With the rapid growth of the digital industry, the demand for online advertising professionals has soared to new heights. Still not convinced? Check out the image below for a clearer picture!
Source: Naukri
Considering the booming demand for digital marketing professionals, it is the right time to enter this field. And if you don’t know how to choose a career, an MBA in digital marketing is the right way to begin.
Why? This will help you build a strong foundation in skills like SEO, social media, and content creation. This will help you fast-track your growth, as an MBA in Digital Marketing offers advanced career opportunities and leadership roles in the industry.
How to Start Your Career in Digital Marketing
Starting a career in digital marketing is a rewarding decision, but choosing the right path can significantly impact your growth.
While free digital marketing courses and certifications offer a basic understanding of the field, they often lack the depth and strategic knowledge needed to thrive. For those aiming to excel, an MBA in Digital Marketing is the best way to start.
For those aiming to make a significant impact, an MBA in Digital Marketing is undoubtedly the best way to begin. It offers a perfect blend of business acumen and specialised digital marketing skills, preparing you for leadership roles in this dynamic field.
The scope of MBA in Digital Marketing extends beyond entry-level roles, opening doors to mid-to-senior managerial positions in top companies. Graduates gain expertise in areas like SEO, analytics, social media strategy, and campaign management, making them highly sought after by leading organisations.
The career opportunities after MBA in Digital Marketing are vast, with roles such as digital marketing manager, brand srategist, SEO lead, and social media head among the many options.
Additionally, the job roles for MBA in Digital Marketing are not confined to marketing agencies. Industries like retail, IT, e-commerce, media, and even education actively seek professionals with this qualification, highlighting the diverse possibilities available.
One of the significant benefits of MBA in Digital Marketing is its focus on leadership and strategic decision-making. Unlike traditional marketing degrees, an MBA provides a comprehensive approach, equipping graduates to lead teams, manage budgets, and drive results.
Furthermore, with competitive packages on offer, the MBA in digital marketing salary often surpasses those of other specialised programmes, making it a lucrative choice.
Whether you’re considering transitioning into the field or advancing your career, an MBA in digital marketing offers unmatched growth and future prospects. It’s the ideal starting point for those looking to combine creativity with strategy, ensuring long-term success in the digital age.
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What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a specialised programme designed to equip students with advanced business strategies and in-depth digital marketing skills. It combines traditional MBA topics like management, finance, and leadership with modern digital marketing techniques, such as SEO, social media marketing, content strategy, and analytics.
For those wondering, is masters in digital marketing worth it?—the answer lies in its ability to prepare graduates for high-demand roles in a digital-first world. Unlike traditional marketing programmes, an MBA in digital marketing focuses on the tools and strategies needed to succeed in today’s online landscape.
When comparing an MBA in Digital Marketing vs Marketing, the former offers a more specialised approach, focusing specifically on the evolving needs of the digital industry.
With its blend of creativity, strategy, and business acumen, an MBA in Digital Marketing is a valuable choice for aspiring professionals looking to stay ahead in this competitive field.
Scope of MBA in Digital Marketing
After pursuing one of the MBA in digital marketing programmes, and specialising in areas like advertising, people can work in any industry.
The main goal for companies is to keep old customers and find new ones, and digital marketing is the best way to do this online.
With most people using smartphones and doing online research before buying things, companies need to keep up by using digital marketing.
It’s used by small businesses and big companies alike to create personalised marketing strategies to attract specific customers.
These strategies can give good returns with less investment. In 2024-2025, businesses will see a 10% growth in digital marketing budget spending.
Speaking about returns, one can become a professional marketer by pursuing one of the best online marketing courses now!
The scope of digital marketing will keep growing, especially with the help of analytics, which uses data to see how well marketing strategies are working and how to improve.
Artificial Intelligence (AI) is another reason the scope of digital marketing is high. We can use AI to understand customers better and customise products.
Additionally, augmented and virtual reality (AR and VR) give customers virtual experiences with products. Social media can be another tool to master digital marketing opportunities, as social media influencers can greatly help businesses.
Brand partnerships with influencers to promote brands and products to specific groups of people can produce better results.
High Demand: The digital economy is rapidly expanding, increasing the scope of MBA in digital marketing with more businesses relying on digital strategies.
Lucrative Career Opportunities: There are diverse job roles for MBA in digital marketing, such as SEO specialist, content strategist, and digital marketing manager.
Competitive Salary: Graduates can expect a significant MBA in digital marketing salary due to the demand for skilled professionals.
Comprehensive Skillset: The programme provides valuable skills gained from an MBA in digital marketing, including analytics, digital branding, and marketing automation.
Future Growth: The prospects of an MBA in digital marketing are promising, with industries increasingly shifting towards digital platforms.
Industry-Relevant Curriculum: The MBA in digital marketing curriculum is designed to meet current industry needs, making graduates well-prepared for the job market.
Better Placements: The MBA in digital marketing placements is strong, with many top companies actively seeking graduates from this programme.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their programme might not be recognised as a traditional MBA but the curriculum and industry-level practical training of the PG Programme has much more to offer than a regular one.
Course Benefits
2 Specialisations
After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects
Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools
In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship
Students can book a personal mentoring session with a trainer to solve their doubts & questions.
Contact Details
Phone No:+91 91361 59148 Address:[email protected] Website: E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
2. IIKM, Business School, Chennai
IIKM Business School, Chennai, offers one of the best MBA in digital marketing programmes, designed closely with inputs from industry experts.
Acclaimed as the first B- school of Chennai, IIKM is known for its tremendous educational fostering towards learners across the country.
Established in 2005, The institute constantly caters to students with advanced knowledge. The PG programme in digital marketing is one example.
Furthermore, their digital marketing course in India is crafted to deliver comprehensive knowledge and hands-on skills that address the diverse demands of today’s digital landscape.
Who it’s for:
Graduates/ Working professionals.
Benefits:
100% Pre-Placement
Global Industry visits
Pay after placement
Work integrated
Classroom training by corporate experts
Many people find themselves confused when selecting a programme for them; as a result, we encourage them to check out our ‘Choose the best MBA in marketing programme‘ blog.
3. Rayat Bahra University, Punjab
Rayat Bahra University, Punjab, offers a good MBA in digital marketing course that can enhance your marketing skills holistically.
In alignment with Sunstone Edge University, the University offers MBA in digital marketing courses with advanced knowledge for the growth of fresh graduates and working professionals.
The university in Punjab is one of the prominent names that imparts quality education.
IGNOU is an open university in India with a reputed name offering various online and distance learning degrees and certification MBA in digital marketing programmes in the country.
IGNOu is recognised by UGC and has NAAC a++ grade accreditation as an example of its acceptance and credibility. The university offers an MBA in digital marketing for enthusiast learners.
Who it’s for:
Graduates/ Working professionals.
Benefits:
Online study material
Weekly Counselling
Audio Video lectures
Printed learning material
Assessments
5. Xavier Institute of Management and Research, Mumbai
Xavier Institute of Management and Research, Mumbai, is a top B school in Mumbai and one of the most prominent names in the educational world with its top-class and quality courses.
The institute offers an MBA in digital marketing programme along with a specialisation in marketing for business and marketing enthusiasts across the country.
Who it’s for:
Graduates/ Working professionals.
Benefits:
Leadership quality
Dual value from the courses, Knowledge of Busines with marketing
Critical and analytical thinking development
Problem-solving skill development
Best Career Paths for MBA Graduates – MBA in Digital Marketing Salary and Job Roles
An MBA in Digital Marketing equips professionals with advanced skills to navigate the dynamic digital landscape, leading to diverse career opportunities.
Graduates often pursue roles such as digital marketing manager, SEO specialist, content marketing manager, social media manager, and digital marketing director.
These positions involve strategising and executing online marketing campaigns, optimising digital content, managing social media platforms, and overseeing comprehensive digital marketing strategies.
The MBA in digital marketing salary for these roles varies based on experience, industry, and location.
In the United States, the average MBA in Marketing salary is approximately $99,000 per year.
In India, professionals with an MBA in Digital Marketing can expect salaries ranging from ₹8 to ₹15 lakhs per annum, depending on factors such as experience and the employing organisation.
The following table outlines common career paths for MBA in Digital Marketing graduates, along with their typical job descriptions and salary ranges:
MBA in Digital Marketing Job Roles
MBA in Digital Marketing Job Description
MBA in Digital Marketing Salary
Digital Marketing Manager
Develops and implements online marketing strategies to enhance brand visibility and drive sales. Manages digital campaigns across various platforms.
₹5,00,000 – ₹10,00,000
SEO Specialist
Optimises website content to improve search engine rankings, conducts keyword research, and analyses performance metrics.
₹3,50,000 – ₹7,50,000
Content Marketing Manager
Creates and oversees content strategies to engage target audiences, including blog posts, videos, and social media content.
₹4,50,000 – ₹8,00,000
Social Media Manager
Manages social media accounts, develops content calendars, engages with followers, and analyses social media performance.
₹4,00,000 – ₹6,00,000
Digital Marketing Executive
Leads the digital marketing department, sets overall strategy, and ensures alignment with business objectives. Oversees all digital marketing initiatives.
₹3,00,000 – ₹5,00,000
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Conclusion
All in all, the scope of an MBA in digital marketing is very bright and promising and worth the investment.
The constant rise of digital education and digital awareness increased the demand for digital marketing, and as a result, it’s a booming industry and has a lot of potential in the coming days. If you are looking for a higher-paying job profile, you can give this field a try.
All you need to do is figure out if digital marketing is the field for you. Consider taking up IIDE’s fundamentals of digital marketing course to see if this industry deems it fit to your liking.
If you have any more questions about an MBA in digital marketing, leave us your views in the comments section below, and our team will get back to you.
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Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.
