Scope of Masters in Digital Marketing in India
Digital marketing has been around for over a decade but gained significant popularity around five to six years ago. With the rise of online activities such as shopping, booking, banking, and socialising (thanks to social media), people began spending a considerable amount of time online, which diverted much of their attention away from traditional channels.
This shift made it clear to marketers that they needed to engage with potential customers online, leading to the rise of digital marketing. Businesses began experimenting with digital marketing, realising it could reach a broader audience at lower costs. However, not all businesses initially took advantage of it, despite the benefits. Today, 49% of businesses say organic search provides the best ROI.
The pandemic further highlighted the importance of digital marketing, helping businesses and start-ups survive and re-establish themselves. Since 2020, digital marketing has become essential for nearly every business and industry. Pursuing a master’s in digital marketing equips individuals with advanced skills, making them highly sought after in this ever-growing field.
Digital marketing has been around for over a decade but became popular around five to six years ago. Carrying out activities online has been introduced. People used to shop, book tickets, conduct banking, and even socialise online! (thanks to social media).
(Source: Google Trends)
The stat above depicts the digital marketing trend in the last 5 years. You can clearly see that it saw an upward trend, indicating that it is gaining importance and popularity.
So what does that mean for you?
Overview of the Digital Marketing Job Market in India
With more and more businesses starting to adopt digital marketing, they need skilled professionals to carry out digital marketing for them.
This is because digital marketing is not as easy as it looks. It needs creative, analytical, and problem-solving people so that it can be applied in the best way possible.
This is where you come in. You can become a desirable candidate by possessing the right digital marketing skills that fit your vision and strengths.
The number of digital marketing job openings in pan India is shown below via the popular job portal Naukri.com.
Thus, now that you’re aware of the scope of digital marketing and the increasing demand for digital marketers, it is clear that studying and making a career in digital marketing is worth it. Masters in digital marketing can increase your chances of getting a high-paying job.
So now the question is,
How to Start Your Career in Digital Marketing?
Career Opportunities After a Masters in Digital Marketing
Some of the job roles that you can go for with masters are:
- Brand Manager
- Client Servicing Manager
- Content Marketer
- Account Manager
- Paid Media Expert
- SEO Expert
- Business Development Manager
- Media Strategist
Read More: Careers After Masters in Digital Marketing
Popular Digital Marketing Certifications in India
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Programme is one of the highly-rated MBA in Digital Marketing Institute.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their programme might not be recognised as a traditional MBA but the curriculum and industry-level practical training of the PG Programme have much more to offer than a regular one. Distinguished as a prominent choice among digital marketing courses in India, IIDE’s PG in Digital Marketing is a well-regarded choice for those looking to upskill themselves in this field.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing |
|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies |
|---|
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
|---|
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions |
|---|
Contact Details
Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/
Address- Girls Education Society, IIDE Campus, AGES, SV Road, near Andheri Station, Andheri West, Andheri, Mumbai, Maharashtra 400058
2. IMCI
IMCI, Institute of Marketing Communication India, is one institute that provides several certifications and courses for individuals looking to upskill in their careers. Recognised by the Ministry of Commerce, Government of India, the institute offers a graduate diploma in digital marketing. The master in digital marketing certificate can skyrocket your career.
IMCI is one of the most renowned institutes. Enrolling in their courses can be beneficial for anyone’s career.
Who it’s for:
Working Professionals and Students.
Benefits:
- Live interactive lectures
- A certification of diploma
- Government recognised diploma
3. Ahmedabad Management Association
Ahemdabaad Management Association is one of the prominent institutes in Ahemdabaad that offers several degree programmes with their quality education. The institute also offers a postgraduate diploma in digital marketing, which focuses on every facet of digital marketing, from basics to expert level. It’s a hybrid diploma programme that can be attended in both modes, offline and online.
This master in digital marketing programme can upgrade anyone’s career.
Who it’s for:
Working Professionals and Students.
Benefits:
- Live interactive lectures
- A certification of diploma
- Hybrid mode of learning
- The facility of weekend and evening classes
4. Simplilearn
Simplilearn is one of the most prominent and known online learning platforms that offers several online courses and master’s in digital marketing certificates in different subjects. The platform also offers MOOC courses in collaboration with the top universities and companies globally.
Simplilearn courses are highly known and acceptable worldwide. They offer specialist digital marketing courses in collaboration with META. their 8-month-long online BootCamp covers various aspects of digital marketing.
Who it’s for:
Working professionals and students.
Benefits:
- Online bootcamp
- 35+ digital tools
- 10+ case studies
- Free Meta verified associate digital marketing exam worth over $99
- 5= Capstone projects
5. GLA University
GLA University, Mathura, is UGC recognised and NAAC a+ grade accredited institution; It provides 1-year postgraduate diploma programme with comprehensive learning that can equip students with all the basics to expert-level digital marketing concepts understandings. It is a university focused on academic excellence, research, education, and innovation from the day of its establishment.
The university offers a master’s in digital marketing. The university is UGC-approved and has a high reputation in Mathura.
Who it’s for:
Working professionals and students.
Benefits:
- Project-based learnings
- Highly experienced faculty
- Guest lectures
- Top-notch placement
