Scope of Digital Marketing in Malaysia

Updated on: Sep 23, 2022
Scope of Digital Marketing in Malaysia - Featured Image

Are you interested in learning digital marketing but unclear about the scope of digital marketing in Malaysia? If so, then keep reading as in this blog we’ll be diving deeper into the scope of digital marketing in Malaysia.

But before diving deeper into the scope of digital marketing in Malaysia, let’s get an overview of the digital marketing industry in Malaysia

The digital marketing industry in Malaysia is booming and frankly expanding rapidly. Brands are putting more emphasis on digital advertising than ever before. ​Companies that have already begun to orient themselves to the digital market are better positioned to thrive in this environment. With digital marketing now an integral part of any industry, the demand, and importance of digital marketing professionals are also increasing. Let’s have a sneak peek at the market for digital marketing professionals in Malaysia.

Scope of Digital Marketing in Malaysia - Job Statistics 


Astonishing, isn’t it? As you can see there are tremendous job opportunities for digital marketing professionals in Malaysia. This makes digital marketing one of the most demanded jobs in Malaysia. 

So if you someone are someone who wants to make a career in the field of digital marketing then you should start learning it as soon as possible. One of the best ways to learn digital marketing is to get yourself enrolled in a digital marketing training course. A good digital marketing course can help you boost your career by providing you with training on all the industry-relevant digital marketing concepts and skills that are needed for becoming a digital marketing specialist and that’s what we do at IIDE.

IIDE’s Online Digital Marketing Course is designed to help you learn all the important concepts of digital marketing as well as gain industry-relevant skills in this field from the comfort of your home. This course consists of self-paced videos as well as live-online sessions which are led by top industry experts.

You can also check out this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE in which you will learn all the basics and secrets of digital marketing as well as its various important concepts.

Let us now dive into the scope of digital marketing in Malaysia:

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Scope of Digital Marketing in Malaysia post-COVID-19:

Business owners are accustomed to making compromises and solving problems on a regular basis, but we can all agree that COVID-19 presents unprecedented challenges. Over the past 2 years, businesses around the world have been affected by the virus in many ways, from economic losses and disruption of supply chains to ongoing problems with most operations. COVID has forced society to embrace a new world where social distancing was a must, which made digital space the primary channel for staying connected with the rest of the world’s population.

Due to the pandemic, digital marketing is seen everywhere as many businesses turned to digital marketing for their advertising purposes. According to a study, digital marketing has successfully helped many businesses in promoting, marketing, as well as advertising their product and services during the pandemic despite the severe conditions of coronavirus.

Digital marketing has grown tremendously during and after the covid-19 pandemic. The pandemic has not been able to affect the growth of digital marketing for two consecutive years. Even after covid-19, companies are constantly looking for digital marketing professionals to enjoy the proper growth of their business.

Covid-19 has had a significant impact on digital marketing but as compared to other domains, this impact was mostly favorable. The impact of Covid-19 on traditional marketing has been rather negative compared to digital marketing, mostly due to the lockdown. However, this opened up new opportunities for both digital marketing and digital marketers as people switched to digital media faster than expected.

Here are some points on how Covid-19 impacted digital marketing in Malaysia and how marketers can leverage it:

1. Companies Moving Digital

Even before the pandemic, experts have been predicting for years that digital marketing is the future of marketing and companies were already shifting toward it but the pandemic has accelerated this process in ways that no one could not have predicted. Today, more than 2 years after the pandemic, we are beyond the point of no return. So, if you haven’t started moving towards digital marketing, then it’s time for you to start using it, because all your potential customers, as well as competitors, have already switched to digital channels.

2. Increase in Social Media Engagement

The Covid-19 outbreak resulted in lockdowns and people had a lot of free time due to which they started spending way more time online than ever before by going through social media which they still continue to do even after the lockdowns are lifted. As a result, this provides an opportunity for marketers to connect with them via Facebook, Instagram, Twitter, Youtube, as well as various other social platforms. 

Investing in social media marketing is a no-brainer when your target audience is spending a large amount of time every day on social media. So if you want to learn social media marketing and boat your brand awareness then you can opt for IIDE’s Online Social Media Course with Certification.

3. Increased Demand for Video Content

Everyone had so much free time due to Covid-19 lockdowns which resulted in high demand for video content on various video streaming platforms like YouTube. 

Scope of Digital Marketing in Malaysia - Increased Demand for Video Content


Similarly, the demand for short video content on micro-video platforms like TikTok has also increased. This gives digital marketers an amazing opportunity to use both video and micro video content for advertising and promoting their products and services on various platforms.

4. Increased Demand for OTT Platforms

The pandemic has caused mass disruption all around the world and due to the danger of Covid-19 sporting events, theaters, and other public places all were closed. People were forced to stay indoors and consume entertainment through various over-the-top (OTT) platforms such as Netflix, Disney+, and Amazon Prime. This resulted in significant growth of these platforms and this growth is still continuing. This demand for OTT platforms is also increasing and this gives digital marketers an opportunity to promote and market their products and service through these platforms.

5. A Strong Opportunity For Brands To Create A Positive Image

The pandemic has opened the door of opportunity for marketers to reach the maximum audience in a single digital campaign. The pandemic is the reason why the entire world has literally gone digital, creating the perfect opportunity for marketers to reach them. Brands are now spending much more to hire innovative marketers who can run online campaigns and promote a positive brand image.

Scope of Digital Marketing in Malaysia for Small Businesses

The scope of digital marketing in Malaysia for small businesses is huge as it is not a strategy that is limited to large corporations or multinationals. Small businesses can easily use digital marketing as it provides equal opportunities for businesses of all sizes. Small businesses can easily find a digital channel that can help them grow and does not require a huge investment.

There are lots of benefits of digital marketing for small businesses in Malaysia. It has completely changed the way businesses, especially small businesses, operate. It provides various opportunities for small businesses so that they can expand their operations as well as reach global markets. So if you are someone who has a small business then you should start implementing digital marketing into your business as soon as possible.

Here are some points on how digital marketing is important for small businesses in Malaysia:

1. It is a better way to communicate with your customers

Digital platforms and social media have enabled easy and instant communication between brands as well as their target audiences and the best part is that it helps you connect with a global audience. It has opened various opportunities for reaching and identifying customers. 

As compared to traditional marketing, digital marketing is the most economical and direct way to reach your target audience. It is the most proven way for small businesses for reaching their target audience. It can help small businesses in creating an organic presence while keeping their audience engaged as well as interacting with them.

2. It can help a brand in being more transparent to its customers

As we know customer information or data is highly important for any company. Likewise, today’s customers are also interested in knowing everything about the company that they buy from. Digital marketing helps brands in being more transparent to their customers. If a brand shares its true information and true personality online, customers will feel that the brand is transparent, and in response, customers will be more inclined to brand loyalty.

3. It can help you target the right customers

One of the main reasons why digital marketing is so much better than traditional marketing is that it helps you target your specific customer segment. Using a variety of digital marketing tools, small businesses can identify as well as target customers who are most likely to purchase their products or services. Interacting with your target audience will definitely help you in achieving all your predetermined goals. For example, you can use email marketing to directly target a specific customer segment.

4. It can help you increase your brand reputation

Every business, small or large, starts with the goal of getting more customers. Digital marketing can help you reach that goal. You can use digital marketing to maximize the number of clicks to your website or marketing platform. This way, more and more people will recognize your brand, and if you give them exactly what they need, your brand reputation will automatically grow.

If you want to learn how to manage your brand reputation, you should choose IIDE’s Online Reputation Management course. This course will teach you how to build and promote a positive brand image. This course covers online reputation management and marketing along with digital PR and personal branding.

5. It can provide you with valuable customer data

With the help of digital marketing, you can track customer data. Data analysis can help you understand customer likes and preferences. Based on this, you can make important business decisions. Let’s say you want to introduce two new products in the market and then refer to customer data. By understanding the pattern given in the data, you will be able to understand which product will work and which will not.

Scope of Digital Marketing in Malaysia for Students

Industry demand for skilled digital marketing professionals is high, but availability is low. This allows students with a golden opportunity to fill this skill gap and pursue a career in this industry. Whether you’re a creative strategic thinker, an insightful thinker, or both, digital marketing has a place for everyone. This is one of the most common career paths for undergraduate and graduate students. Digital marketing jobs for recent graduates are common, and there’s plenty of room for professional success. So, if you are studying for a career in this industry, you are on the right track.

Here are some points on the benefits of making a career in digital marketing:

1. There is an increase in the requirement for digital marketers

Every company is shifting its advertising budget away from traditional marketing and more towards digital marketing. As a result, businesses are looking for digital marketers who can help them stay competitive. Companies are generously compensating digital marketers even when demand is exceeding the supply.

2. No specific education is required for making a career in digital marketing

One of the main reasons students should start a career in digital marketing is that can do so regardless of their academic background. Your education has little or no meaning when it comes to making a career in digital marketing. If you are determined to learn digital marketing, all you will have to do is work hard and come up with and creative ideas new ideas.

3. You can work in a variety of fields

In the digital marketing industry, you will be bounded by a diverse group of people with a different range of skills. Collaborating with a diverse group of people every day will make you grow and learn some new things from a new perspective. Working in a diverse area will help you to increase your innovation and productivity, as well as widen your skill set.

4. There are lots of freelance opportunities in this field

If you are a digital marketing professional, you can start your own freelance business and provide digital marketing services to your clients. You can serve from the comfort of your own room instead of your daily commute! All you need is a working laptop and access to the internet. Many freelancers have already built lucrative careers for themselves in this amazing field.

Scope of Digital Marketing in Malaysia - Freelance Opportunities

5. It can help you add weight to your resume

Certifications and digital marketing skills give you better career prospects. Mentioning them in your resume makes them more important. It will also help you get an edge on job applications.

Bonus tip: Students who are interested in furthering their studies in various areas of digital marketing should check out IIDE’s short-term certificate courses. These courses will help you learn and master some key digital marketing skills to set you up for a successful digital marketing career.

Scope of Digital Marketing in Malaysia in Future

Malaysia is a large IT industry and a hub for digital activity. According to research, internet users in Malaysia have grown exponentially over the past decade, making digital marketing stand out as one of the fastest-growing industries in Malaysia. The increasing number of internet users in Malaysia is one of the reasons why Malaysia has a lot of room left in the field of digital marketing in the near future.

Digital marketing is also a rapidly growing industry and there is always something to learn and improve. A career in digital marketing is like a river full of opportunities. If you are creative and determined, you will definitely succeed in this career.

Digital marketing is still in its early stages, but the demand for it will undoubtedly grow. The main reason for this is people’s growing interest in Internet-related services. The industry is constantly changing and evolving, and new trends like voice search, virtual reality, and artificial intelligence will continue to be game changers in the near future.

With that in mind, here are the future digital marketing trends we’ll see over the next few years:

1. Shoppable Posts

Shoppable posts are already trending, and we will see more use of shoppable posts in the near future. Consumers are always looking for the easiest and fastest way to shop. As a result, various social media platforms allow users to purchase products by simply clicking on a post. This has proven very successful as users can buy what they want instantly.

Scope of Digital Marketing in Malaysia - Shoppable Post


2. Increase in Voice Search

Voice search allows users to skip binding and focus only on voice commands for searching, creating a huge demand for voice search focused devices. Nowadays, almost all smartphones have voice assistants, which are very accurate and convenient. Voice search allows devices to understand as well as correctly interpret human speech. 

Recent data shows that voice search will increase as people are always looking for convenient ways to get information and news. This is a great opportunity for marketers as they can optimize their content with voice-friendly keywords to improve discoverability.

If you want to know how voice search affects SEO, check out our video on optimizing voice search.

3. Virtual and Augmented Reality

Virtual reality (VR) and augmented reality (AR) have grown in popularity in recent years. But the costs involved are so high that marketers have been slow to adopt these amazing technologies. However, this technology is likely to become an important part of various marketing strategies as it is becoming more and more affordable as well as accessible as time is passing.

Scope of Digital Marketing in Malaysia - Virtual and Augmented Reality

4. AI-Powered Chatbots

Scope of Digital Marketing in Malaysia - Chatbot

Today, marketers are using AI-powered chatbots to meet customer needs. These chatbots are programmed to respond quickly to customer inquiries, making the overall experience interactive and engaging. This is one of the main reasons nearly every company is looking to incorporate chatbots into their digital marketing strategies.

5. Influencer Marketing Is Likely to Grow

Influencer marketing has grown tremendously in recent times, and experts say it will continue to grow in the near future. Over the past three years, Google searches for influencer marketing have increased by 1500%. More and more brands are recognizing the benefits of influencer marketing and investing more money in it. This shows that the future of influencer marketing is very bright as well as full of opportunities.

If you want to learn more about influencer marketing, check out our Beginner’s Guide to Meaning, Importance & Benefits of Influencer Marketing.

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FAQ – Frequently Asked Questions


Q. Is digital marketing a good career option in Malaysia?

Yes. Digital marketing can be a great career in Malaysia. Malaysia is one of the largest markets for digital marketing and the demand for digital marketing specialists there is high. So, if you are looking to pursue your digital marketing career in Malaysia, now is a good time for you to start.

Q. What is a Chatbot in Digital Marketing?

Chatbot marketing is a marketing technique that uses computer programs to automate interactions with prospects and customers on a website or app to generate sales.

Q. Do small businesses need digital marketing?

Small businesses can use digital marketing to attract a larger audience. Digital marketing is also a cost-effective way to transform your business. This is why it is best for small businesses to use digital marketing to grow their business. 

Q. Can a student do digital marketing?

In addition to businesses, students and freshmen can also benefit from digital marketing. This is because no prior education is required to start a career in digital marketing. With the right education and skills, anyone can become a digital marketing expert. 

Q. Can I learn digital marketing online or offline for free?

Yes, there are many ways to learn digital marketing both online and offline for free. One of the best ways to do this is to attend IIDE’s free live masterclass. These masterclasses are led by industry leaders and help you understand if digital marketing is the right career choice for you.


So, there you have it, folks. That is all we had to say about the scope of digital marketing in Malaysia. We hope you enjoyed reading our blog on the scope of digital marketing in Malaysia and learned something new from it. 

Without a doubt, the demand for digital marketing in Malaysia has peaked and will continue to grow. Therefore, anyone wishing to pursue a career in this ever-expanding field of digital marketing should start learning as soon as possible. One of the best ways to learn digital marketing is to enroll in IIDE’s MBA-Level Post Graduation Program in Digital Marketing. It will provide you with all current and industry-relevant knowledge and skills in the field of digital marketing.

If you have any questions regarding digital marketing or its scope in Malaysia then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Nusrath Beham

    Good Job! It brought to light some key points that I was overlooking. Thank you for providing so much information.

  2. Sishan Maharjan

    You essentially covered every aspect of digital marketing. I appreciate you sharing this content.

  3. Rahul swami

    Thank you for this useful information.

  4. Mariya Obri

    This article was a delight in itself. I think it is great to see a holistic view of digital marketing in Malaysia. It is not just about the technology, but also about the business strategy and execution. I am glad to see that the article also shared some practical tips for small businesses. I think this is something that is often overlooked in a lot of articles about digital marketing. Great job!


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