Scope Of Digital Marketing In Kota Bharu

Updated on: Apr 17, 2023
Scope of digital marketing in Kota Bharu, Malaysia

Let me guess, you have been running around your browser, day and day out to know what the scope of digital marketing looks like in Kota Bharu and YOU MUST BE EXHAUSTED. Well, finally you’re in luck as you have landed in the right place.

This article will be a complete guide for you to get to know about the growth, future, and career scope of digital marketing in Kota Bharu, Malaysia. We’ll also explore the impact Covid-19 had on digital marketing and the scope of digital marketing for small businesses and students in Kota Bharu.

But before we tread on the path of understanding the various opportunities digital marketing provides, we need to understand why digital marketing has become an essential part of almost every organization.

Digital marketing in a nutshell

For decades, the term “marketing” conjured up images of salespeople knocking on doors, or advertisements on TV or radio. However, with the emergence of the digital era, digital marketing has taken the marketing world by storm and has revolutionized the way businesses promote their products and services. 

Digital Marketing mainly focuses on strategies and techniques to market a product or service online. It uses various channels such as search engines, social media, websites, email, mobile apps, video, and other media outlets to drive home the marketing message.

Nowadays, digital marketing is one of the most effective ways for businesses to reach target customers and increase brand awareness. It has become an all-in-one marketing solution that enables businesses to sell their products online, track their marketing campaigns, and analyze their sales numbers.

If you are interested in learning about digital marketing from the ground up, this free masterclass by Karan Shah, the Founder, and CEO of IIDE will be all that you ever need.

You can also opt-in for IIDE’s short-term certification course to master several aspects of digital marketing.

Digital Marketing Courses in Delhi - masterclass

Scope of Digital Marketing post-COVID-19

COVID-19 has changed the landscape of marketing and business forever. The pandemic has forced companies to re-evaluate their marketing strategies and adapt to the new normal.

Digital marketing has played a vital role in helping businesses stay afloat during these difficult times. From building an online presence to generating leads, digital marketing has helped many organizations keep their doors open and their customers engaged.

As we move into the post-Covid world, business markets in Kota Bharu will need to continue to rely on digital marketing to remain competitive. The pandemic has accelerated the shift to a digital-first world and businesses that can adapt and embrace this change will be the ones that thrive in the post-Covid world.

The reasons for the continuous growth of digital marketing post-Covid-19 are as follows:

1. The shift online

Ever since the pandemic hit, there has been a surge in the number of people spending time online than ever before. This has provided a great opportunity for digital marketers across the globe. Post covid-19, many organizations have shifted their focus on marketing campaigns across their digital channels like social media, email, and website which helps them easily spread awareness, drive more traffic and increase profitability. 

This shift to online platforms also increases the accessibility of businesses by all classes of audiences. This in turn drives more investments for digital marketers to run campaigns across various platforms. 

2. Growth of e-commerce 

Due to the covid-19 pandemic, worldwide e-commerce sales rose to a whopping $4.28 trillion. There was a massive decline in people’s offline buying habits, as online purchases became more convenient and flexible. This has provided a plethora of options for organizations to use the online space, build their presence and increase awareness.

Malaysia has become one of the fastest-growing e-commerce markets in south-east Asia. According to Global Data’s ECommerce Analytics, the e-commerce market is expected to reach MYR 51.6 B by the year 2023. Hence, there is a huge scope for digital marketers in the e-commerce industry in Kota Bharu.

3. Cost efficiency

You’ve probably heard it a hundred times: digital marketing is the best way to get your message in front of your potential customers! But have you ever thought about why that is? What makes digital marketing so cost-efficient when compared to other forms of marketing?

One reason why it’s so cost-efficient is that it’s measurable unlike more traditional forms of marketing such as advertising and it gives more exposure than traditional marketing. Digital marketing offers a much higher ROI and gives plenty of data to work with when developing strategies. This makes digital marketing a worth-considering aspect for any business looking to grow.

4. Fast and Flexible

We’re living in the digital era, where technology is evolving at a rapid pace. Businesses have understood this and are already leveraging it to their advantage. In comparison to traditional communications channels like email, media, or print —which are not as efficient or cost-effective— digital marketing is fast and flexible.

With the help of digital marketing, you will have access to a goldmine of data, with the help of which you can segment your audience and set up automated tasks. This way you will be able to follow the latest trends or take advantage of opportunities as soon as they appear.

5. The boom of the digital economy

The sudden boom of the digital economy has single-handedly changed the way businesses operate. In fact, it is shifting completely to digital marketing and advertising and is driving significant economic growth.

The digital economy is making waves in today’s world. It has changed the way we do business and the way we live our lives. Now, more than ever before we can be connected to the global markets from anywhere in the world. What started with computers and the internet has now become an important source of income for many people around the globe. On the other hand, there are certain businesses that have been utilizing these opportunities for years by using digital platforms to gain market share and build their brand equity. 

Scope of Digital Marketing in Kota Bharu

Traditional marketing is still very much relevant, but in today’s digital world, it cannot exist without digital marketing. Businesses in Kota Bharu can benefit greatly from digital marketing, as it is affordable and can be implemented quickly.

Some benefits of digital marketing for small businesses and start-ups are listed below:

1. Define your target audience

While starting out as a business owner, maximizing your marketing reach is essential. So, it’s important to know who your target audience is in order to target them more effectively with segmentation and personalization.

Digital marketing will help you track metrics like who interacts with your ad and on what channels – you might be able to find new potential customers than you ever thought of before. It also shows you which groups perform better than others, so you can adjust advertising costs accordingly. So, digital marketing provides a great opportunity to connect and engage with your customer which in turn improves the customer experience.

2. Low investment, High returns

One of the biggest concerns for business owners is how to promote their product or service in a cost-effective way. Larger companies have higher budgets and are better equipped to spend on digital marketing. Smaller organizations may not be able to afford those costs. However, this doesn’t mean that there’s no way for them to make an impact online. New innovative tools like social media and SEO are free for small businesses and help in achieving larger goals with minimal cost

Having a focus on lead generation and conversion rates is a no-brainer for small businesses. It’s also been estimated that the cost per lead for digital marketing is 61% less than traditional marketing- mainly because companies that use digital strategies, like social media platforms, paid search, and content creation, spend considerably less on their campaigns.

Also, check out IIDE’s blog on the benefits of lead generation for your business and how to increase conversion rates.

3. Reach

Digital marketing offers you a lot of opportunities to reach out to your audience. We live in a digital environment at all times and people spend a huge amount of time on devices. Digital advertising can be found almost everywhere we browse and by investing in digital marketing, you have the opportunity to showcase your brand in front of consumers instantly.

It’s likely that 60% of your website traffic comes from mobile phones and more than 14 billion mobile devices worldwide. So it’s important that you get your message in front of this group by utilizing specific audience targeting on social media platforms.

4. Increased brand awareness

Did you know that an average person spends around 6 hours on the Internet per day? And there are approximately 3.2 billion social media users in the world, worldwide. 

So, social media platforms should be an integral part of your digital marketing strategy and it will increase the number of people who know about your business and can recognize it when they see it. Your customers are spending so much time on social media sites; you might as well get in front of their faces to promote your brand even faster and easier than ever before. 

In order to succeed within a digital era where more consumers are using the internet to shop, socialize and search more than they ever have before, digital marketing strategies must be incorporated into any marketing mix if customers are one’s desired target audience. 

5. A global reach

Digital marketing is the most cost-effective way in which small businesses can have a global reach and expand their businesses across the seas. Digital marketing has helped small businesses grow into global leaders. However, it’s not so easy to do so and is a lot more difficult than you think.

There are many challenges when it comes to digital marketing for small businesses, but once you get over the challenges, the reward is immense and huge. Think about all of the benefits that come with having a global reach: access to new markets, diverse audience groups, new sales opportunities, and huge SEO benefits.

Scope of digital marketing for students

Digital marketing is one of the most in-demand skills today. But what can students do to make themselves more marketable in this field? 

We’ll discuss what are some of the skill sets students need to succeed in this field and why there is massive scope for students in digital marketing.

1. Demand for digital marketers

The job market for digital marketing is growing rapidly as companies shift their advertising budgets to digital channels. This demand has led to an increase in salaries for digital marketers, making it a great time to enter the profession.

As a result of the COVID-19 pandemic, many businesses are now investing more in digital marketing to reach customers online. This trend is only expected to grow in the coming years, making digital marketing an essential skill for anyone looking to start or further their career in marketing.

Research suggests that in 2023, digital marketing will be among the top 10 most in-demand jobs with almost 860,000 openings.  So, this is the best time for students to pursue a career in digital marketing.

2. Freelancing opportunities for students

The scope of digital marketing in freelancing is immense and there are many digital marketing opportunities available for students. They can also work from a remote location as digital marketing scope abroad is growing at a rapid rate. Here are a few of the most popular ones:

  1. Social media marketing

Students can use their social media platforms to promote products or services. This can be done by creating engaging content, running ads, or both.

  1. Search engine optimization

Students can help businesses improve their ranking on search engines such as Google and Bing. This can be done by optimizing website content, building backlinks, and more.

3. Email marketing:

Students can manage email campaigns for businesses. This involves creating email lists, designing email templates, and sending out promotional emails.

  1. Content marketing:

 Students can create blog posts, infographics, videos, and more to promote businesses online.

  1. Paid advertising

Students can run paid ads on platforms like Google AdWords, Facebook Ads, and Twitter Ads.

3. Learning opportunities for students

Digital marketing offers a wealth of learning opportunities for students. By studying digital marketing, students can develop skills in areas such as market research, web design, content creation, and social media marketing. 

Additionally, digital marketing courses often offer students the opportunity to gain practical experience through internships or projects. This hands-on experience can be invaluable in helping students learn how to apply their knowledge and skills in the real world.

There is a wide range of paid and free courses available. So, choose a course that is interactive and gives you relevant practical experience.

Check out IIDE’s short-term certification courses to learn more about digital marketing.

4. Wide range of career options

There is a wide range of career options available for students who study digital marketing. Students can choose to work in a variety of industries, including advertising, public relations, online media, and marketing research. With the skills they learn, they will be able to pursue careers as digital marketing managers, social media specialists, content creators, SEO specialists, email marketing specialists,  pay-per-click analysts, and more.

As more and more businesses move their operations online, the demand for skilled digital marketers will only continue to rise. Students who study digital marketing will be prepared to take advantage of this growing industry and build successful careers.

5. Easy to begin with

If you’re a student looking to get into digital marketing, you’re in luck. It’s a relatively easy field to get started in, and there are plenty of opportunities for growth. 

You can tailor your studies to your specific interests, and there are plenty of entry-level jobs available in the field. Plus, with the right skill set, you can eventually move into management or even start your own agency.

So how does one get started with digital marketing? The best way to learn is, to begin with, the basic foundations. There are plenty of free resources available online, like blog articles (like this one!), ebooks, and online courses. Once you have a solid foundation of knowledge, you can start applying for jobs or internships—or even freelance

If you are new to digital marketing, doing internships is a great way to gain hands-on experience and in-depth working knowledge. Join IIDE’s global virtual internship to stand out from the crowd.

Scope of digital marketing in the future

It goes without saying that digital marketing has swept the globe. In a matter of a few years, it has become one of the most popular and effective methods of marketing, with companies from all over the globe using it to reach new audiences. But what changes can we expect to see in the coming years? And how will these changes impact the way we market our products and services?

Here are a few predictions for the scope of digital marketing in the future.

Omni-channel marketing

Omni-channel marketing is an approach to marketing that seeks to provide a seamless customer experience across all channels. This means creating a consistent brand message and user experience no matter how or where customers interact with your brand.

With the rise of digital channels, omnichannel marketing has become increasingly important for organizations trying to remain competitive. A recent study by Deloitte found that 86% of consumers use multiple channels to research products and make purchasing decisions.

To be successful with an omnichannel approach, businesses need to have a clear understanding of their target audience and what they want from the brand. 

1. Automation

As we move into the future, it’s likely that automation will play an increasingly important role in digital marketing. There are a number of advantages to using automation in your marketing efforts, including

  1. Increased efficiency and productivity:

Automation can help you get more done in less time, freeing up your team to focus on other tasks.

2. Greater accuracy and consistency:
Automating your marketing tasks can help to ensure that they’re carried out accurately and consistently, helping to improve your results.

  1. Increased reach and engagement:

Automation can help you reach a wider audience with your marketing messages, and can also help to boost engagement levels.

4. Enhanced customer experiences:

By automating your marketing tasks, you can provide customers with a more seamless and personalized experience that helps to build loyalty and trust.

2. Augmented and virtual reality

Digital marketing is not just about social media and online advertising anymore. Augmented reality (AR) and virtual reality (VR) are two technologies that are changing the digital marketing landscape.

Both AR and VR have a lot of potential in the realm of digital marketing. As these technologies become more commonplace, we can expect to see more brands using them to create innovative and engaging experiences for their customers.

3. Artificial intelligence

With the increasing use of artificial intelligence (AI), businesses will be able to automate more tasks and create more personalized experiences for their customers.
Some examples of how AI can be used in digital marketing include:

–  Chatbots: Chatbots can be used to answer questions, provide customer support, and

                     even make recommendations.

–  Targeted ads: Ads can be targeted to specific audiences based on their interests and behavior.

–  Personalized content: Content can be personalized for each individual using their preferences.

The possibilities are endless with AI and the businesses that embrace this technology will be able to stay ahead of the competition.

4. Interactive content

As we move further into the digital age, marketing is becoming increasingly interactive. This means that businesses are finding new and innovative ways to engage with their customers through digital channels.

One of the most popular forms of interactive content is video. Video allows businesses to connect with their audience in a way that is both engaging and informative. Videos can be used to promote products or services, or simply to provide information about a company or industry.

Another form of interactive content that is growing in popularity is social media. Social media platforms such as Twitter and Facebook provide businesses with a way to connect with their customers on a personal level.

Where can you learn digital marketing?

In order to learn the ins and outs of digital marketing in a more practical and industry-relevant approach, it is a no-brainer that you have to choose an institute with a good reputation, be it online or offline. This will help you learn better and gain the necessary skills for a successful digital marketing career.

This is where IIDE steals the spotlight.

IIDE’s advanced digital marketing course provides you with a structured personalized digital marketing course with high-end, interactive, practical, and industry-relevant content.

Also, check out IIDE’s MBA in Digital Marketing – Postgraduate Course which provides you with complete training on digital marketing with personal mentorship by industry experts from leading brands and agencies, so that you can stand out in your application.

What makes IIDE stand out from its competition?

  • 100+ Hours of Live Class                                   
  •  50+ Hours of Videos
  •  1-on-1 Mentoring Sessions
  •  20+ Industry Tools Mastery
  •  In-Class Live Presentations
  •  7+ Live Projects & Practice Assignments
  •  100% Placement Assistance
  •   Resume & Interview Training

Hear it from some of our students:

Scope of digital marketing in Kota Bharu

Digital Marketing Courses in Delhi - masterclass


Q: Is there any scope in digital marketing?

Ans: While TV is still a popular form of promotion for many organizations, digital marketing enables businesses to connect with customers across the world online. Jobs in it sectors are inevitably growing as digital marketing initiatives go at a rapid rate.

Q:  Is digital marketing a good career in 2022?

Ans: Digital marketing has a bright and promising future. The field had enormous growth in 2022. The field might change, but it won’t disappear. In order to reach more customers, marketers often adapt to change.

Q: Is a digital marketing job stressful?

Ans: You should consider how to eliminate or cut back on the aspects of working in digital marketing that doesn’t bring you joy because this industry may be highly stressful. Whatever works best for you, stay with it, whether it’s fine-tuning systems or learning. let go and delegate. 

Q: Is digital marketing good for beginners?

Ans: For newcomers, digital marketing offers a number of advantages. It is a necessary skill, to start. Learn the fundamental tools as a beginner. You can then progress to learning more difficult skills.

Q: Can I be a digital marketer with no experience?

Ans: Building a solid portfolio is one of the best things you can do if you want to enter the field of digital marketing but have no prior expertise. Start by setting up a credible online presence on sites like LinkedIn or Twitter, or start your own website and fill it with interesting information.


As the world continues to become more and more digitized, the scope of digital marketing will continue to grow. New technologies and platforms are constantly being created, and businesses need to be adaptable to stay ahead of the competition. The scope of digital marketing in Kota Bharu will continue to grow in the future, making it an essential part of any business’s marketing strategy.

Kota Bharu is a city in Malaysia that is growing rapidly and is full of opportunities for businesses. However, with the growth of the internet and social media, the competition for customers is also increasing. This makes it essential for businesses in Kota Bharu to have a strong digital marketing strategy.
So, If you’re interested in pursuing a career in digital marketing, then Kota Bharu is the perfect place to start.

So, that’s all for this blog. We hope you had a great time reading this blog and had a clear understanding of the contents described earlier.  If you have any queries or suggestions related to this blog, please do let us know in the comment section below.

If you want to learn more about digital marketing, do visit the IIDE website.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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