Scope of Digital Marketing in Ipoh

Updated on: Sep 23, 2022
Scope of Digital Marketing in Ipoh - Featured Image

Interested in learning about digital marketing but not sure about the scope of digital marketing in Ipoh? If so, then keep reading as in this blog we are going to delve deeper into the scope of digital marketing in Ipoh.

But before delving into the scope of digital marketing in Ipoh, let’s take a quick look at the digital marketing industry in Ipoh

The digital marketing industry in Malaysia is booming as well as expanding rapidly. Brands are more interested in digital advertising than ever before. Companies that have already started working with digital markets are better positioned to thrive in this environment. Digital marketing has become an integral part of every industry and with it, the demand and importance of digital marketing professionals have also increased. Let’s take a quick look at the market for digital marketing professionals in Malaysia:

Scope of Digital Marketing in Ipoh - Job Statistics 


Astonishing, isn’t it? As you can see there are tremendous job opportunities for digital marketing professionals in Malaysia. This makes digital marketing one of the most demanded jobs in Malaysia. 

Therefore, anyone wishing to pursue a career in digital marketing should start learning as soon as possible. One of the best ways to learn digital marketing is to enroll in a digital marketing training course. A good digital marketing course can help jump-start your career by training you in all the industry-relevant digital marketing concepts and skills that you need to become a digital marketing specialist and that’s what we do at IIDE.

IIDE’s Online Digital Marketing Course is designed to help you learn all the key concepts of digital marketing as well as gain all the industry-relevant skills in this area from the comfort of your own home. This course consists of self-paced videos and live online sessions that are led by highly experienced industry experts.

You can also check out this free 45-minute masterclass from Karan Shah, CEO, and Founder of IIDE. Here you can learn all the basics as well as secrets of digital marketing along with its various important concepts.

Let us now dive into the scope of digital marketing in Ipoh:

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Scope of Digital Marketing in Ipoh post-COVID-19:

Business owners are used to making compromises and solving problems on a regular basis, but we all can agree that COVID-19 presents unprecedented challenges. Over the past two years, businesses around the world have been affected by the virus in many ways, from economic losses and supply chain disruptions to ongoing problems in most businesses. With COVID-19 forcing society to adapt to a new world where social distancing is mandatory, the digital space has become the primary channel for staying connected to the rest of the world.

Digital marketing is everywhere as many businesses are turning to digital marketing for advertising purposes due to the pandemic. A study found that digital marketing has successfully helped many businesses advertise, sell, and promote their products and services despite the difficult conditions of the coronavirus during the pandemic.

Covid-19 has had a major impact on digital marketing, and this impact has been generally positive compared to other areas. The Covid-19 impact on traditional marketing has been significantly negative compared to digital marketing, mainly due to the lockdown. But people switched to digital media sooner than expected, opening up new opportunities for both digital marketers and digital marketers.

Here are some points on how Covid-19 impacted digital marketing in Ipoh and how marketers can leverage it:

1. Companies Moving Digital

Overall, the need for all businesses to go digital has become very evident during this pandemic. State lockdowns combined with the need for social distancing resulted in more people shopping online rather than in-store which was common pre-pandemic.

The branding process is also changing as people today can only find businesses through various online platforms. This highlights the importance for brands, from small businesses to large corporations, to focus the majority of their marketing resources on building an online presence.

Ultimately, in order to remain competitive and maintain a steady stream of business, brands had to move online not only to conduct business but to increase brand awareness. This is no longer done in traditional brick-and-mortar retail or traditional marketing methods.

2. Increase in Social Media Engagement

The covid-19 outbreak resulted in lockdowns and people have more free time. As a result, they are spending more time online than ever before using social media, and continue to do so even after lockdowns are lifted. As a result, marketers have the opportunity to connect with marketers via Facebook, Instagram, Twitter, Youtube, and various other social platforms. 

Investing in social media marketing pays off easily when your target audience spends a lot of time on social media every day. So, if you want to learn social media marketing and increase brand awareness, you can choose IIDE’s Online Social Media Course with Certification.

3. Increased Demand for Video Content

With the Covid-19 lockdown giving everyone free time, the demand for video content has increased on various video streaming platforms such as YouTube. Similarly, micro-video platforms such as TikTok are seeing an increased demand for short video content. This gives digital marketers a great opportunity to promote their products and services on various platforms with both video and micro-video content.

Scope of Digital Marketing in Ipoh - Increased Demand for Video Content


4. Brands Started Cutting Their Budgets

The pandemic has forced many brands to cut back on digital marketing spending and find smarter as well as more creative ways to maximize the efficiency of reduced budgets. One of the things the marketer is striving for is his PPC marketing. This has seen a dramatic surge since the beginning of the pandemic, making it an effective way to maximize marketing budgets.

5. A Strong Opportunity For Brands To Create A Positive Image

The pandemic has opened up many opportunities for marketers to reach the widest possible audience with a single digital campaign. The pandemic has literally digitized the entire world, providing a great opportunity for marketers to reach customers. Brands are now spending far more to hire innovative marketers who can run online campaigns and promote a positive brand image.

Scope of Digital Marketing in Ipoh for Small Businesses

The scope of digital marketing in Ipoh for SMEs is huge as it is not a strategy limited to large corporations or multinationals. Small businesses can easily use digital marketing as it provides equal opportunities for all businesses regardless of their sizes. Small businesses can easily find digital channels that help them grow and don’t require a large amount of investment.

There are many benefits of digital marketing for small businesses in Ipoh. It has completely changed the way businesses, especially small businesses, work. It provides various opportunities for SMEs to expand their business and enter the global market. Therefore, small businesses should start implementing digital marketing as soon as possible.

Here are some points on how digital marketing is important for small businesses in Ipoh:

1. It will give you measurable results

With the help of digital marketing, you can easily measure the results of all digital marketing platforms because all digital marketing tactics are measurable. By measuring your digital marketing campaigns, you can see which tactics are working and which aren’t. Measuring your digital marketing campaigns not only helps you evaluate the performance of your marketing efforts but also helps you make a variety of decisions.

2. It can help a brand in being more transparent to its customers

As you know, customer information or data is very important for every business. Similarly, today’s customers want to know everything about the company they buy from. Digital marketing helps brands be more transparent with their customers. When a brand shares its true information and personality online, customers feel the brand is transparent and because of it customers are more likely to be loyal to the brand.

3. It can help you target the right customers

Digital marketing tools and analytics can help small brands identify and target the customers who are most likely to seek out their products and services. This allows brands to invest resources in the demographics where they can provide the most value. A strong digital marketing strategy enables companies to make better use of their budgets and staff while achieving a higher return on investment.

4. It can help small businesses in increasing their brand reputation

Every business, big or small, starts with the goal of getting more customers, and digital marketing can definitely help you reach this goal. Digital marketing can be used to maximize the number of clicks to your website or marketing platform. That way, more and more people will recognize your brand, and if you give them exactly what they need, your brand reputation will automatically grow.

If you want to learn how to manage your brand’s reputation, you can go for IIDE’s Online Reputation Management Course. In this course, you will learn how to build and promote a positive brand image. This course covers topics such as online reputation management and marketing, digital PR, and personal branding.

5. It can provide businesses with legitimacy

Potential customers are more likely to trust companies with an online presence such as websites, testimonials, and social media accounts. A healthy online presence indicates that your brand is established and trustworthy. For consumers considering new products and services, trust determines the success or failure of a business. Working with influencers on social media is one of the most powerful ways to improve your brand’s reputation.

Scope of Digital Marketing in Ipoh for Students

Nowadays, industry demand for skilled digital marketing professionals is very high, but the availability is very low. This provides students with a unique opportunity to fill skill gaps and pursue a career in this industry. Digital marketing has room for everyone and it is one of the most common career paths for undergraduate as well as graduate students. Digital marketing jobs for recent graduates are commonplace and offer plenty of room for professional success. So if you are considering a career in this industry, you are on the right track.

Here are some points about the benefits of pursuing a career in digital marketing:

1. It offers diverse career paths

There are many careers available for you to choose from in the field of digital marketing. Whether you’re a fresher or a working professional, there’s sure to be something for you. By learning digital marketing, you are not just specializing in one skill, but in multiple skills. Therefore, you can choose from a diverse set of career paths such as SEO Expert, SEM Expert, Social Media Manager, Analytics Manager, Content Marketing Manager, and more.

2. It offers many entrepreneurship opportunities

If you want to start your own business and become an entrepreneur, learning digital marketing will definitely benefit you. With the help of digital marketing, you can even start your own digital marketing agency or promote your own business. A digital marketing approach can help you generate revenue with the most cost-effective advertising by targeting the right audience. You can also track your progress and use analytics tools to derive better strategies.

3. You can work in a diverse environment

In the digital marketing industry, you will be bounded by a diverse group of people with different skill sets. Working with diverse people on a daily basis allows you to grow and learn new things from a fresh perspective. Working in diverse fields can help you innovate, be more productive, and broaden your skill set.

4. There are lots of freelance opportunities in this field

If you have a good grasp of digital marketing, you can start your own freelance business and provide digital marketing services to your clients. Instead of driving to work every day, you can work from the comfort of your own home! All you need is a working laptop and internet. Many freelancers have built profitable careers. If you don’t consider yourself a typical office worker, this is the perfect career option for you.

Scope of Digital Marketing in Ipoh - Freelance Opportunities

5. It can help you add weight to your resume

Digital marketing certifications and skills offer better career prospects. Having them on your resume makes them even more important. It can also help you gain an edge in your job search.

Bonus tip: Students interested in studying different areas of digital marketing should check out IIDE’s short-term certificate courses. These courses help you learn and master key digital marketing skills and prepare yourself for a successful digital marketing career.

Scope of Digital Marketing in Ipoh in the Future

According to research, internet users in Ipoh have grown exponentially over the past decade, making digital marketing stand out as one of the fastest-growing industries in Ipoh. The increasing number of internet users in Ipoh is one of the reasons why Ipoh has a lot of room left in the field of digital marketing in the near future.

Digital marketing is also a rapidly growing industry and there is always something to learn and improve. A career in digital marketing is like a river full of opportunities. If you are creative and determined, you will definitely succeed in this career.

Digital marketing is still in its early stages, but the demand for it will undoubtedly grow. The main reason for this is people’s growing interest in Internet-related services. The industry is constantly changing and evolving, and new trends like voice search, virtual reality, and artificial intelligence will continue to be game changers in the near future.

With that in mind, here are the future digital marketing trends we’ll see over the next few years:

1. Shoppable Posts

shoppable posts have already revolutionized the way businesses and consumers interact with each other on digital platforms and we’ll be seeing more use of shoppable posts in the near future. This content provides direct purchase opportunities to consumers. Like content marketing, answer consumer questions in the right place at the right time. It represents a solution, allowing products to be added to the shopping cart while browsing or at least direct them to the product page and continue shopping from there. Adapting and embracing this change, and experimenting with shoppable posts early, can benefit brands greatly.

Scope of Digital Marketing in Ipoh - Shoppable Post


2. Increase in Voice Search

With this growth of voice search enabled smart devices comes more opportunities to sell to people who own them. Amazon recognized this opportunity when it began offering a cheaper Kindle in exchange for opting in to receive marketing communications. Targeted Alexa ads are already on the way and other devices are sure to follow them.

To learn more about how voice search can affect your SEO, watch our video on optimizing voice search.

3. Virtual and Augmented Reality

While VR and AR are still in their earlier stages, their popularity is expected to skyrocket as more and more brands have started to embrace them as new avenues in their marketing plans. In a survey by Greenlight Insights, 53% of respondents said they would rather buy from brands that use VR than those that don’t. Similarly, 71% believe brands using VR are forward-thinking. VR technology is not only embraced by consumers but also picked up by tech giants.

4. Visual Search Marketing

Simply put, visual search marketing focuses on using images to encourage consumers to search for products online. When a user searches for a product using images algorithms take images online and generate purchase options for that particular product or similar products.

Google Lens, Pinterest Lens, and related search tools are turning our cameras into a search bar. Businesses can add high-quality images with meaningful keywords, introduce image search to their online inventory, or consider advertising on these platforms. Brands that promote it benefit from improved search results.

5. Influencer Marketing Is Likely to Grow

Influencer marketing has grown a lot lately and experts say it will continue to grow in the near future. Over the past three years, Google searches on influencer marketing have increased by 1500%. More and more brands are recognizing the benefits and importance of influencer marketing and investing more money into it. This shows that the future of influencer marketing is very bright as well as full of opportunities.

If you want to learn more about influencer marketing then be sure to check out our Beginner’s Guide to Meaning, Importance & Benefits of Influencer Marketing.


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FAQ – Frequently Asked Questions

Q. Is digital marketing a good career in Ipoh?

Yes, digital marketing can be a great career to have in Ipoh as Malaysia is the largest market for digital marketing and there is a high demand for digital marketing specialists. So if you want to make a career in digital marketing in Malaysia or Ipoh then this is the best time for you to start learning it.

Q. What is Chatbot Marketing?

Chatbot marketing is a method of promoting products and services using chatbots, which are computer application that carries conversations with users with the help of AI or by a predetermined scenario.

Q. Can digital marketing increase online sales?

Absolutely! The main goal of digital marketing is to improve website traffic and online conversions, thereby helping you achieve your overall business goals. 

Q. What is a Digital Marketing Platform?

A Digital Marketing Platform is any website or software for implementing a digital strategy. Facebook, Twitter, and LinkedIn are some of the top digital platforms that give marketers tools to share their messages with their intended audience. 

Q. Is there still scope in digital marketing?

The scope of digital marketing is growing rapidly and will continue to do so for a very long time to come. Businesses are looking for more interactive ways to communicate with potential customers. The rise of digital marketing companies has also increased the demand for digital marketers.


So, there you have it, folks. That is all we had to say about the scope of digital marketing in Ipoh. We hope you enjoyed reading our blog on the scope of digital marketing in Ipoh and learned something new from it. 

Without a doubt, the demand for digital marketing has peaked in Ipoh and will continue to grow. Therefore, anyone wishing to pursue a career in this ever-expanding field of digital marketing should start learning as soon as possible. One of the best ways to learn digital marketing is to enroll in MBA-Level Post Graduation Program in Digital Marketing. It is designed to equip you with all the current as well as industry-relevant digital marketing concepts and skills.

If you have any questions regarding digital marketing or its scope in Ipoh then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

1 Comment

  1. KindGod Obinna Nwazue

    This is an excellent article that touched on every scope of digital marketing in Ipoh. Thanks for sharing this valuable post.


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