Scope of Digital Marketing In Abu Dhabi: 2022

Updated on: Sep 23, 2022
scope of digital marketing in abu dhabi - featured image

Looking for the Scope of Digital Marketing in Abu Dhabi? This blog has all the details you need to know about digital marketing. As we all know digital marketing is expanding tremendously around the globe. It is necessary for brands to digitally fit also with traditional marketing. 

If being a beginner you wish to understand digital marketing this 45 minutes free masterclass helps you with that.

But to explain in short what digital marketing is:

Digital marketing means targeting your customers online via different online channels i.e. social media, emails, SMS etc.

So let’s proceed with the blog i.e Scope of digital marketing In Abudhabi.

Scope of digital marketing in abu dhabi - job opportunities

Source – LinkedIn

Amazing! Isn’t it? As you can see in the above image there are many job openings for digital marketing in Abu Dhabi. This shows that there is demand for digital marketers and also a high scope of digital marketing in Abu Dhabi.

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Scope of Digital Marketing post-COVID-19

Digital marketing is booming in today’s world and making it easy for customers to buy and brands to sell. Especially after the covid pandemic, digital marketing has boosted its speed when everything turned completely digital and people were locked in their houses.

Scope of digital marketing in abu dhabi - digital marketing post covid

Source – Tekki Web Solutions Pvt. ltd

1. Companies Moving Digital

As the world is growing digital companies are opting for digital channels to advertise their products and services to their audience instead of traditional marketing.

Moving to digital marketing helps companies to reach a wide range of people to attract and convert them into loyal and potential clients. There are multiple Benefits of Digital Marketing which make companies move to digital to grow their business.

2. Increase in Social Media Engagement

In this era having a strong social media presence and engagement is mandatory to find new customers and compete in the market. Social media helps to keep your audience engaged and hooked to your brand.

Social media help you to be there for your customers 24/7 and solve their queries. With social media, you get instant results from your clients regarding your content.

Social media insights help you to improve your presence digitally.

3. Increased Demand for Video Content

In this fast world, people don’t have time to read lengthy content they just scroll through the content instead of reading.

Now video content is in demand i.e Reels, shorts etc. so if companies want to attract customers then they should opt to make more video content.

4. Brands Started Cutting Their Budgets

Due to the pandemic, people have become more concerned about where they spend their money and so is the company. So they have started to cut down their budget, and here’s where digital marketing comes into the picture.

Digital marketing helps you in marketing your brand within the available budget.

5. A Strong Opportunity For Brands To Create A Positive Image

Due to pandemics, people use their money wisely. In these scenarios, a brand needs to have a positive image to give trust vans confidence to customers to buy from them. So brands hire skilled digital marketers to help them create a positive image digitally.

Scope of Digital Marketing for Small Businesses

Scope of digital marketing in abu dhabi - digital marketing for small business

Source – Growth Rocket

1. It will give you measurable results

The biggest advantage of digital marketing is that it provides measurable results.

By using the analytics report you can look through :

  • How and where your money is used?
  • What you should do and what not?
  • What do your clients want and what not?

This helps small businesses to keep track of their performance.

2. It can help a brand in being more transparent to its customers

Digital marketing helps brands put themselves out in front of their audience. Even customers opt for brands that are transparent with their clients.

3. It can help you target the right customers

Detailed targeting is the most used benefit of digital marketing. It helps you to target a very detailed and specific audience by selecting the interests, behaviour and demographics of your audience.

It also helps you save the money that you can waste by targeting a whole audience instead of specific customers.

4. It can help small businesses in increasing their brand reputation

Digital marketing helps you create a good brand image and reputation in eyes of your target audience. By having a user-friendly website google gives you preference over your competitors which leads you to have good reviews and attract new customers.

The same happens on social media if you have relevant content they prefer and show your brand again and again to your ideal audience.

5. It can provide businesses with legitimacy

Nowadays people tend to check the history of the brand before making a small purchase. In these case having a good digital marketing strategy and being available with good content to the customers on the channels, they use increases their confidence in your brand and make your brand a legit option to make a purchase from.

Scope of Digital Marketing for Students 

Scope of digital marketing in abu dhabi - digital marketing for students

Source –

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1. It offers diverse career paths

Digital marketing is a wide term that offers various options for you to opt from. There are many options for students to select from according to their interests. Multiple options are : 

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing 
  • Visual designer 
  • Web Developer, and many more.

2. It offers many entrepreneurship opportunities

There are multiple entrepreneurship opportunities available under digital marketing. You have various options you can work as a freelancer, as an employee at some agency or even have your own digital marketing company.

3. You can work in a diverse environment

Digital marketing is not the same for all types of organisations and industries so get to work in a diverse environment when you work as a digital marketer. You get to work with diverse people with diverse skills.

4. There are lots of freelance opportunities in this field

You can work as a freelancer as well. You don’t need to be in the office from 9-5 to work as a digital marketer. Digital marketing is a flexible job and as it is online you can work from anywhere anytime. 

5. It can help you add weight to your resume

Digital marketing is an in-demand career option learning digital marketing skills adds more value to your resume. 

Scope of Digital Marketing in the Future

scope of digital marketing in abu dhabi - fututre of digital marketing

Source – MCTA

1. Shoppable Posts

As digital marketing is getting connected with technology it keeps on creating new things and features to make it more convenient for its customers to shop. Shoppable posts do the same thing in just one click post customers can go to your website and shop for what they want.

2. Increase in Voice Search

To satisfy all types of users voice search is very useful. Users can search and find you no matter what they are doing by just speaking on their mic. 

3. Virtual and Augmented Reality

To make users’ experience more satisfactory companies opt for Augmented Reality i.e bringing the virtual and real world together. By using this computer programme user’s Virtual experience becomes as good as the real one.

4. Visual Search Marketing

Visual search marketing means searching for a product via its related image of it. This is possible using google you can search any image of the product you wish to buy and google finds the brands that sell such relevant products to your image.

5. Influencer Marketing Is Likely to Grow

Nowadays influencer marketing is trending people of this generation tend to trust and buy things that their favourite influencer promotes or uses. So companies tie up with such influencers to market their products.

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Frequently Asked Questions

Q. How much do digital marketers make a month?

A. The average monthly salary of a digital influencer is approximately AED 5-7k. Monthly pay differs on your skills and experiences.

Q. What are the job opportunities in the digital marketing industry?

A. There are multiple job opportunities available in the digital marketing industry eg. SEO, Social media, PPC, Content Marketing and many others.

Q. How do you market a brand in UAE?

A. To market your brand in UAE:

  • Create an effective marketing strategy
  • Create your website
  • Use different tactics relevant to your business
  • Analyse your performance

Q. How can I do digital marketing in Dubai?

A. To start, learn and understand digital marketing, upskill yourself, and gain experience by working at agencies then you can always opt for freelancing in digital marketing.


The benefits of digital marketing will make you understand why there is such high scope of digital marketing. After reading this blog about the scope of digital marketing in Abu Dhabi you might have realised how important it is to learn digital marketing to upskill yourself and even expand your business globally.

If you wish to learn digital marketing then there are two options- 11-month Post Graduation in Digital Marketing Program or a 4-month online digital marketing course.

Hope this blog helped you in some way or another to clear your queries about digital marketing. We appreciate and thank you for reading this blog till the end. If you have any suggestions for blogs you can put them in the comment section below.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Fahamitha banu

    I’m very impressed the way you gave that explanation in this blog is really beneficial to who are looking for the career in Abu Dhabi in digital marketing and I appreciate the thoughts you expressed in this blog.
    Great job👍🏻
    I admire your work.


    I loved reading your blog! Well done! You pretty much covered every component of the advantages of digital marketing! I appreciate you sharing this content.


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