Q. How can I learn Digital Marketing?
Any individual can learn digital marketing through online courses or by doing intensive classroom training or by learning from blogs like NeilPatel.com or The Moz Blog. Basically, if you are really keen on learning digital marketing, you can learn it in any way. You can pick a way of learning that doesn’t hinder your other productive hours much.
However, if you’re the type of person who needs dutiful monitoring and enforcement to complete the course, then you should opt for offline classroom training.
Q. What should I learn under Digital Marketing?
Under digital marketing, there are various skills that you need to learn to excel in the digital space today. However, I can narrow it down to two skills, Search Engine Optimization (SEO) and Social Media Marketing (SMM).
Why these two skills, you ask? Because through these two skills you’ll be able to cater to B2B as well as B2C businesses. These two skills should help you steer your marketing career in a more profitable direction.
Check This Out: Digital Marketing Course Syllabus
Q. How can I become a successful Digital Marketer?
To become a successful digital marketer you need two things, education, and experience.
You need to have in-depth knowledge about the various concepts of digital marketing and stay up-to-date with new trends in digital marketing.
After education, you should work and gain some digital marketing experience. If you wish to gain a lot of experience and grow faster as an individual, then I’d suggest you join a smaller agency. A larger agency will no doubt help you gain experience but not as much as a smaller agency would.
Q. What are the courses in Digital Marketing?
There are a lot of options available to learn digital marketing. You can either take up a weekend or a weekday digital marketing course depending on your schedule.
In these programs, you will get to learn all the essentials of digital marketing such as SEO, SEM, Web Analytics, SMM, Web Development, Content Strategy, Media Planning, Remarketing, Email Marketing, Mobile Marketing, Influencer Management, E-Commerce Management, Online Reputation Management, Blogging, AdSense and Affiliate Marketing.
Q. Where can I learn digital marketing in India?
You can learn digital marketing on an online platform, for example, on an education website/app like Udemy.com, or watch videos on YouTube. One can also learn digital marketing through training courses like IIDE.
If you’re a disciplined learner, you can always learn digital marketing by yourself, either with the help of textbooks or with the help of blogs like DigitalDeepak.com.
Q. Which is the best Digital Marketing course?
Haha! I feel really biased when I say this but I’ve been hiring a huge percentage of my employees from the Indian Institute of Digital Education (IIDE) as they have been bestowing us with really promising talents. I personally prefer IIDE students as they have been taught every digital concept in-depth along with practical knowledge in their digital marketing course.
But of course, we also hire students from Xavier Institute of Communications (XIC), Symbiosis Institute of Media and Communication (SIMC), and Mudra Institute of Communications, Ahmedabad (MICA).
Q. What are the fees for the Digital Marketing course?
If you’re looking at an online course, the fee can range from Rs. 700 – Rs. 3,500 (10$-50$). Many offline classroom training institutes charge students ranging from Rs. 19,600 – Rs. 1,47,000 ($280-$2100). I highly recommend students not consider education as an expense but an investment. In the long run, quality education will always help you. You just have to find the right fit between your budget and the institute that makes sense for you.
IIDE is providing a certified digital marketing course at INR 67,795 ($910) + taxes and I personally think the fees are justified because of the type of instructors and content they are providing their students with.
Q. What can I do after a Digital Marketing course?
You have a lot of career opportunities after learning digital marketing, as every skill under digital marketing opens new doors for you. You can become an SEO expert, SEM Specialist, SMM Expert, Content Marketing Manager, CRM manager, E-Commerce Manager, Web Analytics expert, Digital marketing manager, Blogger, Freelancer, or Entrepreneur.
