Disclaimer: Hi! My name is Karan Shah and I’m the CEO & Founder of IIDE. If you are reading this blog, you pretty much know a couple of things written here. But I’d recommend you to go through the entire thing. I promise, the revelation in the end will make much more sense.
When IIDE was launched, there were two things we were absolutely sure about.
First, we didn’t want to be one of those institutes that had a single trainer teaching 50 subjects. And second, we didn’t want our students to be learning from PowerPoint presentations that hadn’t been updated in years.
Our solution was simple. We decided that we’d curate a customized, concise and real-world relevant curriculum for our students. And that this curriculum would be taught only by those individuals who were practicing what they were teaching. And thus, began a system where students would meet a new industry-expert every week and learn subjects and concepts that they could readily apply.
In 2 years time, IIDE established itself as the #1 Offline Digital Marketing Institute in Mumbai, India.
Our next challenge was to make our content available beyond Mumbai, beyond our classrooms, across the world.
We soon realized that the quality of digital marketing education available online across the world was substandard. Back then, online digital marketing courses were nothing but a person reading out from a bunch of slides.
Knowing that this wasn’t an ideal way to learn, we decided to translate two of our offline course curriculums into online courses that could be watched anytime, anywhere. To test the quality of our online video courses, we made them available to a global audience via the world’s largest online education marketplace, Udemy.com.
To our surprise, out of the 10,000 courses available in our category, our courses ranked no.1 for 2 consecutive years. And the best part is, out of the 50,000 students we had amassed on Udemy, only 22% of the students were Indian. We started attracting a steady stream of happy learners from countries like the US, the United Kingdoms, Canada, Australia, France, Morocco, and Egypt.
The year was 2020. We were now India’s largest offline Digital Marketing Training Institute. And all our course content had been converted into high-quality video content. Before we could make any moves to go international, COVID-19 struck and strict lockdown was imposed.
This changed our focus. All our offline lectures were forced to move online and classrooms were replaced by Zoom lectures. Now, we had new challenges to overcome. We needed answers to two major questions:
- How to maintain the same personalized level of interaction in an online classroom?
- How to keep the student as engaged in an online lecture as in an offline classroom?
We knew that COVID-19 was about to change the way that people learned. In fact, we realized that this change was for the better. We saw opportunity in this adversity.
Our new goal was to show people the futuristic way of learning. A format of learning which is more personalized, more question-oriented, more conducive, more comprehensive, and more time-saving – all the while achieving the same outcome – in fact, achieving more than the desired learning outcome.
And hence, IIDE brings to you, the world’s first hybrid learning model and the world’s most personalized and exhaustive online learning experience: a series of high-quality online video courses, followed by weekly live training sessions and custom-tailored 1-on-1 mentoring sessions.
We call this the IIDE 5.0.
Here are the key features of IIDE 5.0:
- Reduces learning time by 50%;
- Provides 3x more output than offline lectures;
- Enables learning only and only from Industry Experts;
- Makes learning extremely inclusive for shy and introverted students through personalized 1-on-1 sessions;
- Enables students and working professionals to upskill without hindering day to day life;
- Enhances learning by ensuring flexibility and convenience;
My guarantee to you is that you will not only enjoy but absolutely love IIDE 5.0’s learning experience.
I urge you to experience IIDE 5.0 by taking these two steps in the following manner:
- Watch my Free online VIDEO lecture – A crash course on Digital Marketing Basics;
- Sign up for my Free LIVE online session on Digital Skills
And if you enjoy these two, I highly urge you to pre-register for a detailed programme of IIDE 5.0 which is slated to go LIVE in April 2021.