Best Colleges For MBA In Digital Marketing In Cape Town

Updated on: Jan 28, 2023
MBA in digital marketing in Cape Town - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Cape Town? Are you tired of searching for the top colleges in Cape Town that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Cape Town.

Scope Of MBA In Digital Marketing In Cape Town

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Cape Town, to understand the scope of digital marketing even better.

MBA in digital marketing in Cape Town - Job Statistics

(Source: Indeed.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In Cape Town:

Before applying for MBA in digital marketing in Cape Town, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course

How To Apply For An MBA In Digital Marketing In Cape Town? 

Let us have a look at the application procedure for MBA in digital marketing in Cape Town. To apply for an MBA in Digital Marketing in Cape Town, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in Cape Town:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Cape Town.

Colleges Duration Fees (INR) Placements
IIDE 11 months INR 5,95,000 100% Guaranteed
Nottingham Trent University 1 Year N/A N/A
Webster University N/A N/A N/A
University of the West of Scotland 1-2 Years 9,000 Euros N/A
Coursera N/A N/A N/A

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Cape Town. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 


2. Nottingham Trent University

MBA in digital marketing in Cape Town - Nottingham Trent University  logo

NTU is currently one of the largest employers in the area, and each year, thousands of hours of volunteer work, job placements, and part-time employment by its students benefit both society and the economy.

They inspire their staff and students to be proud of their communities, care for their neighbours, and recognise their duties as the city’s academic and social landmarks.

They have put more than half a billion pounds into its buildings, machinery, and educational materials, giving thousands of locals access to employment, training, and chances for ongoing professional growth. 

By giving people new avenues for growth, development, and skill upgrading, these opportunities are assisting in Nottingham’s transformation.

Course Syllabus:

  • Principles of Marketing
  • Understanding the customer experience
  • Strategic Global Marketing
  • Digital Marketing Operations
  • Dynamic Digital Marketing
  • Customer Engagement
  • Projects

Course Duration & Fees:

The duration of the course is one year full-time or two years with a work placement. You can contact them for information regarding the fee.

Course Highlights:

  • Assessments
  • Professional academic mentors

Contact Details:

Phone no: +44 (0)115 848 2999

Email: [email protected]

 

3. Webster University

MBA in digital marketing in Cape Town - Webster University  logo

The delivery of courses across Webster University’s global campus network is impacted by the development of a strong quality assurance framework. There are four pillars that support each programme: mission, quality and innovation, impact, and engagement, in that order. 

It is obvious that developing a procedure through which all stakeholder groups are given a regular opportunity to offer input on each of these pillars is essential to a methodical approach to continuous development.

The description of the process being used to enable the achievement of their planning and strategy goals is provided by this procedure, which also identifies important stakeholder groups. 

Regularly collected meaningful data from each stakeholder group supports a dedication to ongoing improvement, highly qualified teachers across all Webster locations, and extraordinarily relevant programmes.

Course Syllabus:

  • Digital Media and Culture 
  • Promotional Management 
  • Management of Digital Marketing 
  • Marketing Analytics 
  • Management of Social Media 
  • Digital Marketing Strategy 

Course Duration & Fees:

You can contact the institute to know about the duration and fee of the course.

Course Highlights:

  • Experienced Staff
  • Assignments and Projects

Contact Details:

Phone no: 800-981-9801

4. University of the West of Scotland

MBA in digital marketing in Cape Town - UWS logo

One of Scotland’s biggest and most cutting-edge contemporary universities is the University of the West of Scotland. UWS offers a distinctive and unrivalled educational experience, with four campuses located in the West of Scotland and a new campus in London.

UWS, which houses Scotland’s largest and fastest-growing research community, blends state-of-the-art instruction with world-class research infrastructure. 

Experts in their industry who are actively engaged in research teach their cutting-edge, inclusive, and career-focused courses. You will become a part of an active and diverse international community that includes students from more than 70 nations.

Course Syllabus:

  • Digital Marketing Practice 
  • Branding People, Places and Spaces 
  • Future Marketing and Transformational Technologies 
  • Digital Marketing Theory
  • Creative Research 
  • Content Media Management 

Course Duration & Fees:

The course is for 1-2 years and the fee is around 9,000 Euros.

Course Highlights:

  • Projects and Case Studies
  • Professional Faculty

Contact Details:

Phone no: 0141 848 3800

Email: [email protected]


5. Coursera

MBA in digital marketing in Cape Town - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Syllabus:

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fee:

You can check their website for detailed information about the course duration and fee.

Course Highlights:

  • Online mode
  • Practical training

Contact Details:

E-mail: [email protected]


Career Opportunities After MBA In Digital Marketing In Cape Town:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Cape Town?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Cape Town. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Cape Town.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Cape Town. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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