Instagram vs Snapchat: Which Tells a Better Brand Story?

Instagram vs Snapchat – When Instagram and Snapchat came out in 2010 and 2011 respectively, both had established unique ways of storytelling and carried on peacefully, content with the distinction.

However, with the advent of Instagram stories in mid-2016 and the regular release of competitive updates from both platforms, the lines of clear distinction between the two are becoming more and more blurry.

Due to such similarities, marketers are finding it difficult to decide which platform they should target. 

If you’re wondering, “Which is better, Instagram or Snapchat?” or “What does Snapchat have that Instagram doesn’t?” and other questions. Don’t worry, you’ll find all of your answers in this blog.

This article will answer all your questions and help marketers, like you, to make the decision between Instagram and Snapchat. 

Bonus Read: How to grow your business using Instagram Business Account?

So, let’s get started……….

Aneri Joshi

Digital Marketing Consultant & Trainer at IIDE

Updated on: Sep 13, 2024

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Aneri Joshi

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Digital Marketing Consultant & Trainer at IIDE

With over 8 years of experience, Aneri is a seasoned digital marketing consultant who specialises in helping businesses optimise their campaigns and grow online. An alumna of the prestigious Welingkar Institute of Management and MET College of Pharmacy, she has a strong educational background in healthcare, which has allowed her to work extensively with healthcare and pharma companies, integrating digital platforms to enhance their marketing strategies.

Her experience spans working with start-ups and agencies, where she successfully set up and managed digital marketing campaigns for various clients. She is a digital marketing strategist with expertise in Google and social media paid marketing, Google Analytics, and media planning.

Her unique combination of industry experience and a passion for teaching allows her to make complex digital marketing concepts easy to understand. Known for making learning engaging, she is highly regarded by her students for her ability to simplify difficult topics, ensuring that her trainees grasp the intricacies of digital marketing with ease.