Instagram vs Snapchat: Which Tells a Better Brand Story?

Instagram vs Snapchat – When Instagram and Snapchat came out in 2010 and 2011 respectively, both had established unique ways of storytelling and carried on peacefully, content with the distinction.

However, with the advent of Instagram stories in mid-2016 and the regular release of competitive updates from both platforms, the lines of clear distinction between the two are becoming more and more blurry.

Due to such similarities, marketers are finding it difficult to decide which platform they should target. 

If you’re wondering, “Which is better, Instagram or Snapchat?” or “What does Snapchat have that Instagram doesn’t?” and other questions. Don’t worry, you’ll find all of your answers in this blog.

This article will answer all your questions and help marketers, like you, to make the decision between Instagram and Snapchat. 

Bonus Read: How to grow your business using Instagram Business Account?

So, let’s get started……….

Aneri Joshi

Digital Marketing Consultant & Trainer at IIDE

Updated on: Sep 13, 2024

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Aneri Joshi

Digital Marketing Consultant & Trainer at IIDE

A digital marketing consultant with over 8 years of experience in the digital marketing field. She is an alumnus of the prestigious Welingkar Institute of Management & MET College of Pharmacy