Importance Of Digital Marketing For Students In Nepal

Updated on: Nov 14, 2022
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Do you want to know the importance of digital marketing for students in Nepal? Are you curious about digital marketing and its importance in Nepal? Do you want to pursue a career in digital marketing in Nepal? but are puzzled regarding the same. Don’t worry, then. We’ve got your back. Everything relating to the importance of digital marketing in Nepal will be covered in this blog.

Let’s first look at Nepal’s digital marketing landscape and how it functions. You may have noticed a variety of advertisements for different products or services on social media platforms. Are you familiar with them? All of this, including developing an online presence and posting advertisements on platforms like Instagram, Facebook, etc., is a part of today’s digital world. Simply said, this is digital marketing. 

Digital marketing in Nepal has a number of advantages. Small enterprises, established organisations, and students can all benefit from digital marketing. Are you surprised? This will be covered in great detail.

Digital marketing has many advantages in Nepal, like lower costs, larger returns, less investment, measurable results, better brand and consumer interaction, etc. All the advantages will be thoroughly covered. Therefore, be sure to read the blog all the way through so that you don’t miss anything.

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Significance Of Digital Marketing In Nepal:

Importance Of Digital Marketing For Students In Nepal - Importance of digital marketing

(Source: Intellipaat)

  1. Can effectively target audience

Digital marketing in Nepal has this advantage, among others. You may choose the audience you want your adverts to be displayed to thanks to digital marketing. Using specific digital marketing tools, you may determine the demographic and psychographic characteristics of your target market and then tailor your advertising to them. With the correct audience in mind, you may increase conversions in this way.

  1. Higher user engagement

Digital marketing makes it possible for audiences and brands to communicate with one another. With this method, businesses can comprehend what customers need and how they typically shop. You may establish a positive brand perception in the minds of the public by responding to all consumer inquiries. Additionally, this will help to raise the company’s reputation. One advantage of digital marketing in Nepal is this.

  1. Campaign results can be measured

One can track and measure the conversion rate, average time spent by the user on your website, etc with the help of digital marketing tools. This is one of the benefits of digital marketing in Nepal which has made digital marketing an effective platform for promoting brands in Nepal.

  1. Higher returns at low-cost

Digital marketing is cost-effective. It generates higher returns on low investment. Hence it would be wise to invest in digital marketing in Nepal as you would generate maximum returns at minimum cost. This is one of the benefits of digital marketing in Nepal.

  1. Increase in brand awareness

To draw the audience’s attention, you might include details about your company, your product or service, as well as its characteristics and advantages. The audience should be given educational and interesting content to pique their interest in the good or service. To enhance and boost the reputation of the company, attempt to provide the audience with information that is valuable.

  1. Customer relationship management

With good content, you can win customers’ trust and this will help in improving brand loyalty. By providing knowledgeable content to the audience, you can improve brand engagement. This is one of the benefits of content marketing in Nepal.  

  1. More leads and higher conversions

If your material appeals to readers, they are more inclined to visit your website. As a result, once a customer visits your website, you may collect all of their contact information. With their contact information, you may easily get in touch with them and turn leads into sales. One advantage of content marketing in Nepal is this.

  1. Improved Search Engine Optimization (SEO)

With good content, and thorough keyword research one can rank higher on the search engine result page. If one writes good SEO-based content, then this will benefit the brand in several ways. Everyone wants to rank one on Google. But they are not aware of how it is to be done. SEO-based content is the answer. 

  1. Track and measure results

Using sponsored search ads, you may monitor campaign goals and evaluate the effectiveness of your advertising. You may get detailed information on impressions, clicks, CTR, top-performing keywords, and more. You can also assess your performance and determine what you need to improve on in order to succeed moving forward.

  1. Cost-effective 

Social media marketing may be incredibly cost-effective when done correctly. Working on a social media platform doesn’t require a significant financial commitment or level of risk. This is one of the benefits of social media marketing in Nepal.

  1. Can easily reach the target audience

Brands utilise ad campaigns to identify their target market in contrast to the audience that Influencer Marketing draws. Brands and influencers can work together to entice a more targeted audience. Influencer marketing will ultimately raise the number of people who visit your company and may eventually develop into devoted supporters or paying consumers.

  1. Increases brand credibility and trust

Influencers will increase your credibility and aid in the development of a more solid brand reputation. Influencers’ endorsements of products and services aid their followers in purchasing them. Additionally, influencers themselves do not want to undercut this confidence by promoting a “Good Brand.”

Career In Digital Marketing In Nepal:

Importance of digital marketing for students in Nepal- Job Statistics


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible. This is one of Nepal’s top jobs in digital marketing.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of scheduling, selecting the material, and publishing. The social media manager is responsible for designing the posting schedule, scheduling each post ahead of events or other significant occasions, and developing effective marketing plans for those occasions. 

A social media manager needs to know how to contact their target audience on social media and what sorts of content they love to see there. A social media marketer oversees every aspect of social media activities.

A social media marketer needs creativity to generate outstanding content ideas for social media and a working knowledge of data analysis to identify their target audience on social media. 

3. SEO Manager

This is one of the best positions in digital marketing in Nepal. An SEO expert assesses the SEO content and contributes to the enhancement of the company website. The goal of an SEO specialist is to increase the volume of customers that visit a company’s website. They have a lot of things to consider, like titles, tools, and content.

An SEO expert should be conversant with the content in order to distinguish between appropriate and improper information. A technological, programming, data analysis, and analytics professional need these additional skills.

4. E-mail Marketer

This is one of the best digital marketing careers in Nepal. Simply said email marketing is the practice of marketing by email. A person who sends emails with a sales focus is known as an email marketer. The email content may provide information or establish urgency or scarcity. An email marketer plans the email’s content, chooses when to send it to clients, and coordinates its delivery.

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. This is one of the best digital marketing careers in Nepal.

6. Graphic Artist

This position is one of the best in Nepal for digital marketing. Logos, pictures, and other creative stuff are produced by graphic designers. A bachelor’s degree in graphic design or a similar discipline is necessary for employment as a professional graphic designer. The most important factor in your graphic design job is your aptitude; a degree is merely another tool in your toolbox.

Critical thinking skills are necessary for graphic designers as they frequently work on similar or unrelated tasks and must be able to come up with alternate approaches. Essential tools for graphic designers include InDesign, Illustrator, and Photoshop.

7. Video Editor

Editing any video format must be done in the most visually pleasant and understandable way possible. To keep the movie’s momentum, the editor ought to use unedited material. They edit the video to remove any unnecessary footage and add text, music, and any additional effects to make it more visually appealing and marketable.

Effective reading, writing, and communication are requirements for a skilled editor. Spelling, grammar, and other language arts proficiency are also necessary for them to produce accurate copies. To work as a video editor, you don’t necessarily need a degree; you can find new prospects by showing your prior work or producing films. This position is one of the best in Nepal for digital marketing.

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in Nepal?

Ans: There is a high need for digital marketers in large banks, shopping centres, e-commerce sites, global corporations, and factories. These employers offer competitive salaries and prompt bonuses. Overall, into this new decade, digital marketing may be among Nepal’s most promising and lucrative IT careers.

Q. How much does a digital marketer earn in Nepal?

Ans: One can expect a salary ranging from NRs. 40,000 to NRs. 110,000.

Q. What is the scope of digital marketing in Nepal?

Ans: In Nepal, the reach of digital marketing is expanding daily. It expanded by 40% last year, which was far more than the 3–5% growth seen in other marketing disciplines.

Q. What is Digital Marketing in Nepal?

Ans: Access to numerous digital channels through digital marketing in Nepal facilitates consumer relationship-building and social media involvement.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.


Alas! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood the importance of digital marketing for students in Nepal.

If you want to make a bright career in digital marketing then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Nepal.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start making your career in the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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