How To Use Memes Effectively For Your Brand – Your Complete Guide

If you’re here, there’s a good chance you’ve seen a meme. Every day, you’re likely to come across at least one meme — on Facebook, Twitter, Instagram, or even WhatsApp!

People’s lives have become much more impacted by memes. They make people laugh, utilized as inside jokes, and can be used to create memories, and more.

Pictures and videos of regular people or animals overlain with funny or sarcastic jokes and puns are funny… if done correctly.

We all know now how memes have become a part of our lives. We use it more than ever to express even the slightest emotion with our friends and family. 

But did you know that this can be utilized as a strategy by brands? 

Here’s the answer to the question of why marketers should use memes if they haven’t started already! 

Why Should You Include Memes In Your Marketing Strategies? 

Memes are all about building a community and engagement by sharing something that everyone in your group can understand. It’s a method to foster a sense of belonging, something that social media sites like Facebook have mastered for years.

Hence why memes should become an important part of a brand’s marketing strategy is because they encourage engagement, builds loyalty, and maybe even tap into new markets.

Here’s why memes are important.

Importance of Memes

Good memes make light of a situation. Memes allow you to create a community with your customers and interact with them in ways that traditional marketing couldn’t.

Furthermore, if your meme becomes popular among your followers, you will be able to enhance brand recognition and growth over your chosen social media platforms. 

Users will share your meme post with others, comment on it, like it, etc. This sends a signal to your social media operators that people are liking and engaging with your content and thus your visibility may increase. 

As a result, when it comes to developing marketing strategies, memes should be considered.

TOP 4 Reasons to use Memes as a Strategy

Memes have a number of advantages that may help you earn the favor of your consumers. They should be included in every company’s marketing plan for a variety of reasons, some of which are listed below.

• Memes Are Easy To Obtain:

Memes do not require any kind of investment, either in terms of time or money. Meme templates are widely available online, and all you need to do is come up with a catchy caption or twist.

Memes do not have to be costly in the sense that they do not require the use of graphic artists or illustrators. People don’t mind low-resolution DIY material as long as it’s unique and interesting.

There are a variety of websites and apps that you can use to make memes. Those are canva, Pinterest, adobe, kapwing, and more!

• Show Off Their Funny Bone:

“Buy from me, buy from me, buy from me,” says a brand. There are only so many ways to convey this idea, and only so many individuals who will really buy it. Marketers will eventually run out of things to say, and customers will lose interest.

It becomes more essential to communicate in order to form a relationship than it is to sell all of the time, and what better way to accomplish it than by cracking jokes, producing parodies, and being punny?

Let’s have a look at a “BarkBox” for instance. Barkbox, located in New York, is a subscription-based business that provides a variety of dog-related products, services, and experiences.

This is how they used a meme to their advantage. 

• Increase Social Engagement

The point of having relatable or humorous posts is that they will not only be relatable to one person or amusing to one person. These kinds of postings are universal in nature and appeal to a wide range of people. 

As a result, funny postings like memes receive more likes, comments, and shares. Branded memes frequently go viral as well.

• Increase Brand Recall:

People have a strong top-of-mind brand recall after liking and sharing a business’s posts several times and building a relationship with them. It’s very important to focus on consistent quality posts rather than quantity. 

Memes can definitely play a role as they’re funny, relatable, and leaves an impression.

Now that you’ve learned how memes can help you and your company, it’s time to put them to work. Let’s look at how to use memes effectively and some handy tips around it.