How Does Facebook Bidding Work? Detailed Guide with Steps & Strategies

Facebook Bidding has been the foundation of Facebook advertising for years. When it comes to selling ad space, Facebook employs a bidding mechanism.

Every ad space, from Facebook’s News Feed to Instagram’s Stories, has a competitive advantage.

Digital Marketers need to smartly optimize the allocated budgets to make the most of the advertising.

Along with Facebook bidding, there are many other components to Facebook Advertising. Read this blog if you wish to know more in detail – Facebook Advertising & if you’re someone who needs a mentor for personal learning and teaching, sign up for this Online Facebook Ads Course

And for all our avid readers, here’s what Facebook bidding means. 

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Sep 6, 2024

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Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).