Top 11 Free Digital Marketing Courses in Shimla

Updated on: Jan 6, 2024

In today’s digital era, the significance of digital marketing as a vital skill for businesses and individuals cannot be overstated. The ability to effectively navigate and leverage the online landscape has become essential for reaching target audiences and achieving success. Thankfully, even in the picturesque city of Shimla, there are numerous institutes and companies that recognize the importance of digital marketing education and offer free digital marketing courses in Shimla to help individuals acquire these valuable skills.

In this blog, we will embark on a journey to explore several reputable institutes and companies that provide free digital marketing courses in Shimla. By delving into their offerings, teaching methodologies, and any additional benefits or certifications they offer, we aim to equip you with the necessary information to make an informed decision about your digital marketing education.

These free digital marketing courses in Shimla serve as a valuable opportunity for business owners, aspiring marketers, or individuals seeking to enhance their skill sets. By enrolling in these programs, you can learn various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.

Moreover, these courses often incorporate practical exercises, case studies, and industry insights to provide a comprehensive learning experience. They empower participants to develop strategies, execute campaigns, and measure their effectiveness using relevant digital marketing tools and techniques.

By taking advantage of these free digital marketing courses in Shimla, you can acquire the knowledge, skills, and confidence needed to excel in the dynamic world of online marketing. So, join us as we delve into the offerings of these institutes and companies, helping you embark on a journey of growth and success in the digital marketing realm.

 

Benefits of digital marketing

  •  Customer Reach Anywhere- Customer journey mapping may not have originated from digital marketing, but it became more concrete and measurable as a result. Now, you can map out your interactions, choose your brand touchpoints, select your customer persona, comprehend the objectives of your consumers, and rapidly update your customer journey map as needed.
  •  Easy to Communicate with Customers – Engaging with your customers on a regular basis is crucial to building their trust in both your brand and your company. Digital marketing aids businesses in understanding their clients’ touch points, maintaining continuous communication with them, and much more. Additionally, it makes it easier to promote transparency, which is very helpful in developing a relationship of trust with your clients.
  • Generate More Revenue- Revenue generation is the ultimate objective of any marketer. Through a variety of strategies, including campaign management, social media marketing, content marketing, SEO, and more, digital marketing makes that simple to accomplish. Additionally, because the cost is lower, the total profit is increased.
Get Assured Placements - PG in Digital Marketing

List of free digital marketing courses in Shimla

1. Digital Marketing Basics by IIDE

free_Digital_marketing_course_-_digital_marketing_basics[1]

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing.

Format:

The free digital marketing courses in Shimla by IIDE are online and offer complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 45-minute free masterclass covers the following topics-

  • Introduction to Digital Marketing
  • SEO Overview
  • Social Media Marketing Organic
  • Facebook and Instagram Ads
  • Ad Budgeting
  • Email and SMS Marketing

After you complete the masterclass, you will receive a certification of completion.

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

Register Now

 

 

2. Digital Marketing Career Opportunities by IIDE

free_Digital_marketing_course_-_digital_marketing_careerb_opportunities[1]

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated towards career opportunities in the digital marketing field. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others.

Format:

The free digital marketing courses in Shimla by IIDE are online and offer complete flexibility. You can watch it anytime, anywhere.

 Topics Covered:

The 15-minute free masterclass covers the following topics-

  •  Reasons why digital marketing is a booming career in 2023
  •  Science of being left & right brained behind choosing a job
  •  Structure and working of an agency
  •  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills.

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths.

Register Now

 

 

3. How to Make Money Online with Blogging by IIDE 

Digital_marketing_course_-_how_to_make_money_online[1]

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax.

Format:

The free digital marketing courses in Shimla by IIDE are online and offer complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 45-minute masterclass covers the following topics-

  • Various Ways to Make Money Online – Overview
  • Introduction to Blogging, AdSense & Affiliate Marketing
  • Domain, Hosting & SEO Overview
  • How to Become a Blogger – Basics
  • AdSense – Make Money From Your Content
  • Become an Affiliate Marketer – Basics
  • Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion.

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue.

Register Now

 

 

4. Instagram Marketing Masterclass by IIDE 

Digital marketing course - instagram masterclass

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IIDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram.

Format:

The free digital marketing courses in Shimla by IIDE are online and offer complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 30-minute masterclass covers the following topics-

  • Importance of Instagram & Types of Accounts
  • Algorithm Know-how & Identifying Target Audience
  • Top Content Formats & Their Features
  • Finding a Niche & Using Powerful Strategies for Engagement
  • Creating Content Preferred by Instagram
  • Growth Hacks like Adding Location Tags and Hashtags
  • Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion.

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same.

Register Now

 

 

5. LinkedIn Essentials by IIDE 

Digital_marketing_course_-_linkedin_masterclass[1]

Free LinkedIn Essentials Masterclass by IIDE is another popular masterclass they offer. IDE, recognised as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.

The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist and is also the founder of Blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays and Cognizant.

Format:

The free digital marketing courses in Shimla by IIDE are online and offer complete flexibility. You can watch it anytime, anywhere.

Topics Covered:

The 30-minute masterclass covers the following topics-

  • Importance of LinkedIn to Find Your Dream Job
  • How to Build Your Personal Brand & Network
  • Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
  • How To Create Amazing Content Strategies
  • Establishing Your Niche & Increasing Engagement
  • Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion.

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

Register Now

 

 

6. Google Digital Garage 

 Free Digital Marketing Courses in Shimla-Google Digital Garage Logo

Introduction: The “Fundamentals of Digital Marketing” course by Google’s Digital Garage offers an introductory curriculum to the core principles and practices of digital marketing. This free digital marketing courses in Shimla  covers various topics, including SEO, social media marketing, content marketing, email marketing, and analytics. Designed for beginners, it provides learners with essential knowledge and skills to kickstart their digital marketing journey and effectively promote businesses online.

Format:

The free digital marketing courses in Shimla are online and you can watch it anytime, anywhere.

Topics Covered:

  • Search Engine Optimization (SEO)
  • Content writing
  • Social media marketing
  • Advertisements
  • Email marketing
  • Analytics

Why Enroll in this course?

 Enrolling in the free “Fundamentals of Digital Marketing” course by Google offers the opportunity to gain industry-recognized certifications and acquire essential digital marketing skills. With expert-led content and no cost involved, this free digital marketing courses in Shimla provides a valuable foundation for your career, enhancing employability and showcasing your expertise to potential employers. Take advantage of the chance to learn from Google and earn certifications that hold credibility in the digital marketing field.

 

7. Hubspot Academy 

 Free Digital Marketing Courses in Shimla-HubSpot Logo

HubSpot Academy provides a selection of free certification courses that enable individuals to enhance their skills and earn industry-recognized certifications. These free digital marketing courses in Shimla cover various topics, including inbound marketing, content marketing, social media marketing, email marketing, and more. By completing these courses and earning certifications, learners can demonstrate their expertise and stand out in the competitive job market, opening doors to new career opportunities in the field of digital marketing.

Format:

The free digital marketing courses in Shimla are online and you can watch it anytime, anywhere.

Topics Covered:

  • Digital Marketing Fundamentals
  • Building a Content Creation Framework
  • How to Find the SEO Strategy that Fits Your Business
  • Improving Website Performance
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • How to Create a Successful Video Marketing Strategy
  • Developing a Social Media Strategy
  • Introduction to Paid Search Advertising
  • Creating a High-Performing Email

Why Enroll in this course?

Enrolling in the inbound marketing course offered by HubSpot Academy is a valuable opportunity to master the principles and strategies of inbound marketing. This free digital marketing courses in Shimla provides comprehensive knowledge on attracting, engaging, and delighting customers through effective inbound marketing techniques. By completing this course, you will acquire in-demand skills, stay ahead of the marketing curve, and position yourself as a competent digital marketer in today’s competitive landscape.

 

8. Udemy

 Free Digital Marketing Courses in Shimla-Udemy Logo

The courses run over 20 hours with an in-depth analysis and explanation of concepts practically step by step, which makes it the most comprehensive free digital marketing courses in Shimla available on the Udemy platform.

Moreover, the course is interactive as it covers contents that teach learners by doing different projects, checklists, and lectures.

Format:

The free digital marketing courses in Shimla are online and you can watch it anytime, anywhere.

Topics Covered:

  • Market research: to validate ideas.
  • Word press: to build websites for business
  • Email marketing: to build a mailing list.
  • Copywriting: to write sales page
  • SEO: to get free traffic to your website.
  • YouTube marketing: to drive traffic to videos.
  • Linkedln Marketing. 
  • Facebook ads
  • Google analytics.

Why enroll in this course?

This course allows you to confidently implement marketing strategies across the different marketing channels. Moreover, you will get lifetime access to the course materials as well as a Udemy Certificate of Completion ready for download.

 

9. National Institute of Information Technology

 Free Digital Marketing Courses in Shimla-NIIT logo

 The National Institute of Information Technology offers a free digital marketing courses in Shimla that provides comprehensive training in SEO, social media marketing, content marketing, and more, equipping students with essential digital marketing skills.

The institute offers several programs in the fields of software engineering, digital marketing, data science, and banking and finance.

Format:

The free digital marketing courses in Shimla are online and you can watch it anytime, anywhere.

Topics Covered:

  • Getting Started With Digital Marketing
  • Getting More Customers And Beating The Competition
  • Using Social Media Effectively
  • Using Paid Search Engine Marketing Wisely
  • Use E-commerce Well
  • Business Skills
  • Professional Skills

Why enroll in this course?

NIIT Digital marketing ensures entrepreneurial success and prepares students for a future in digital marketing by making them industry-ready from day one. After the successful completion of the NIIT Digital marketing course, one would be able to get a good jobs in renowned digital marketing companies.

 

10. Simplilearn 

 Free Digital Marketing Courses in Shimla-Simplilearn logo

Simplilearn offers a wide range of courses, including digital marketing, which covers SEO, social media marketing, PPC advertising, and more. Their courses are designed to provide practical skills and industry-recognized certifications to help individuals advance their careers in digital marketing. It offers free digital marketing courses in Shimla.

Format:

The duration of Simplilearn courses varies depending on the specific course and its content. Simplilearn offers courses of different lengths, ranging from a few days to several weeks or months. The duration is typically mentioned on the course details page of their website, providing learners with a clear understanding of the time commitment required to complete the course successfully. 

Topics Covered:

  1. Introduction to Digital Marketing
  2. Search Engine Optimization (SEO)
  3. Pay-Per-Click (PPC) Advertising
  4. Social Media Marketing
  5. Email Marketing
  6. Content Marketing
  7. Mobile Marketing
  8. Web Analytics
  9. Conversion Rate Optimization
  10. Online Reputation Management
  11. Digital Marketing Strategy and Planning
  12. E-commerce Marketing
  13. Affiliate Marketing
  14. Digital Advertising
  15. Marketing Automation

Keep in mind that this is a general overview, and the specific syllabus may include additional topics or variations depending on the course provider.

Why enroll in this course?

Simplilearn’s digital marketing courses are designed to cover various aspects of the field, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, and more. The comprehensive curriculum ensures that learners gain a well-rounded understanding of digital marketing concepts and techniques.

 

11. LinkedIn Learning 

 Free Digital Marketing Courses in Shimla-LinkedIn Logo

LinkedIn Learning offers a wide range of courses covering various subjects, including digital marketing. Their free digital marketing courses in Shimla provide comprehensive training in topics such as social media marketing, content marketing, SEO, and more. With industry experts as instructors, LinkedIn Learning courses are designed to enhance skills and provide valuable insights for professionals looking to expand their knowledge and excel in the digital marketing field.

The syllabus of a digital marketing course on LinkedIn Learning may vary depending on the specific course chosen. However, here is a general outline of topics commonly covered in digital marketing courses on LinkedIn Learning:

Format:

The free digital marketing courses in Shimla are online and you can watch it anytime, anywhere.

Topics Covered:

  1. Introduction to Digital Marketing
  2. Social Media Marketing
  3. Content Marketing
  4. Search Engine Optimization (SEO)
  5. Pay-Per-Click (PPC) Advertising
  6. Email Marketing
  7. Google Analytics
  8. Online Advertising
  9. Conversion Rate Optimization
  10. Mobile Marketing
  11. Marketing Strategy and Planning
  12. Branding and Brand Management
  13. Web Analytics
  14. Video Marketing
  15. E-commerce Marketing

It’s important to note that LinkedIn Learning offers a wide range of digital marketing courses taught by industry experts. The specific syllabus for each course can be found on the LinkedIn Learning platform, providing detailed information about the topics covered in that particular course.

Why enroll in this course?

You will learn how to promote your brand or business effectively online as well as develop a targeted marketing strategy that engages potential customers across the digital landscape.  This course caters to all the key digital marketing skills, such as marketing analytics, content marketing, and customer engagement, as well as recommendations for  that will help you expand your digital marketing skill set.

Which Digital Marketing Course To Do For In-depth Learning?

1. Online Digital Marketing Courses

With 100% placement support and a curriculum relevant to the industry, IIDE offers two online courses in digital marketing.

 A four-month curriculum is required for the Advanced Certification in Digital Marketing (ACDM). This course is most suitable for individuals who are college students, recent graduates, small business owners, or influencers. An extensive grasp of digital marketing is provided by this course.

Enroll in our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program if you are a freelancer, agency owner, or working professional. This course focuses on building agency and leadership abilities in addition to offering a comprehensive approach to digital marketing.

1. Post Graduation in Digital Marketing

This program will be especially beneficial if you are determined to pursue a career in digital marketing and want to arm yourself with the necessary skills that employers are looking for.

A 100% placement guarantee is provided by the Post Graduation in Digital Marketing, which is intended to prepare students for mid-to senior-level roles in the field. Since the field of digital marketing is expanding quickly in India, many graduates are choosing to pursue post-graduation degrees in it.

What you will learn:

  • Inbound Marketing
  • Outbond Marketing
  • Media Management & Automation
  • Managerial Skills & Soft Skills
  • Compulsory Internship & Thesis
  • Specialization
  • Capstone Project

3. Short Term Certification Course in Digital Marketing

Certificate Program in Short Term You have the opportunity to study a course in digital marketing that you are more interested in. People who lack the time to commit to an 11- or 4-month course would benefit from it the most.

You will be able to learn about subjects that interest you, whenever you want, and from any location. Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and many more are among the talents you can pick up.

 

 

 

Get Assured Placements - PG in Digital Marketing

FAQ

Q1. Are these courses suitable for beginners?

Yes, many of the mentioned courses are designed for beginners, providing a solid introduction to digital marketing concepts.

Q2. Are there any prerequisites for enrolling in these courses?

Most of the free courses do not have specific prerequisites. However, a basic understanding of the internet and computer usage is beneficial.

Q3. What are the benefits of digital marketing?

The benefits of digital marketing include global reach, targeted advertising, effective results, and good customer relations.

Q4. What are the career opportunities in digital marketing?

The career opportunities in Digital Marketing are – SEO expert, social media manager, PPC expert, email manager, etc.

Q5. What is the price for a digital marketing course?

The digital marketing course fees for a basic course range from ₹15,000 to ₹20,000. The advanced courses have a higher fee range because they are longer and provide more skills and tools than the basic courses. The digital marketing course fees for these courses range from ₹30,000 to ₹80,000.

 Q6. Is Digital Marketing a good career option for you?

Yes, for sure In today’s Digital Era  Digital Marketing is one of the  best career options for you. There are plenty of job opportunities available in this industry. So,  there is no doubt this will be the best career for your future.

Conclusion

Embarking on a journey to learn digital marketing can be rewarding and open up numerous career opportunities. With the availability of free digital marketing courses in Shimla, you can acquire essential skills without worrying about financial constraints. Whether you choose the free masterclass by IIDE or explore other institutes, taking the initiative to learn digital marketing will undoubtedly be a valuable investment in your future.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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