Imphal, A city with vibrant culture and magnificent scenery and landscapes is embracing digital transformation at a fast pace. The world is connecting faster than we thought. Businesses around the globe are targeting their audience in a much better way in the digital space. An increase in digital skills is leading to an increasing demand for marketing personnel who can work in the dynamic industry of Digital Marketing.
Digital marketing is not necessarily hard to learn but like every other course, it takes time, effort, and hard work. By pursuing a digital marketing course, professionals and businesses can learn the skills and strategies they need to succeed in the digital world.
If you’re someone who is looking for free digital marketing courses in Imphal, then you have ended up at the right place then. In this blog, we will look after all the information you will need to know about the World of Digital Marketing. Discover how the best learning experiences are provided at these Institutes.
So, without wasting much time let’s just dive into and explore the free digital marketing courses in Imphal
Types of Digital Marketing Skills
The digital skills that are a must in 2024 for people wanting to start a career in Digital Marketing are Search Engine Optimization, Pay-Per-Click, Content Marketing, Email Marketing, and Analytics. Let’s understand each of these in brief.
1) Search Engine Optimization(SEO):
SEO is the practice that helps your website to rank higher in search engine results pages (SERP). When a searcher is looking for solutions to their query, they’ll see your website and likely click on it if your website has good visibility on search engines like Google, Yahoo, and Bing because of SEO.
2) Pay Per Click (PPC):
Under PPC, an advertiser is charged a fee each time, someone clicks on the ad. Businesses use PPC to drive traffic to their website, sales, or inquiries from their potential target audience.
3) Content Marketing:
It is a long-term plan to develop and nurture strong relationships with your target audience by regularly delivering high-quality relevant content that is informative and ultimately helps in selling your product or service.
4) Email Marketing:
Email Marketing is a form of marketing channel that allows a business to share new products, sales, and updates with their customers in their database. With the right email strategy for the long term, a business not only drives sales but also builds a community for its brand.
5)Analytics:
Digital analytics tools can help businesses understand what their customers are doing online, from where they’re coming from, and which device they are accessing your website. Understanding their behavior through these analytics tools can help a business make its campaigning more effective.
List of Free Digital Marketing Courses in Imphal
Here is the list of some free digital marketing courses in Imphal that you can check out and enrol to:
| Course Name | Institute | Duration | Mode |
|---|---|---|---|
| Digital Marketing Basics | IIDE | 45 Minutes | Online |
| Fundamentals of Digital Marketing Certificate Course | Digital Scholar | 24+ Hours | Online |
| Fundamentals of Digital Marketing | 40 Hours | Online | |
| Digital Marketing Course: Get Certified in Digital Marketing by HubSpot Academy | Hubspot | 5.5 Hours | Online |
| How to Get Hired as a Digital Marketer Course by Semrush Academy | SemRush | 53 Minutes | Online |
| Digital Marketing Masterclass in 2 Hours on Udemy | Udemy | 2 hours | Online |
| Digital Marketing Strategy and Planning Specialization on Coursera | Coursera | 40 hours | Online |
1. Digital Marketing Basics by IIDE
IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe.
The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing.
Topics Covered:
The 45-minute free masterclass covers the following topics-
- Introduction to Digital Marketing
- SEO Overview
- Social Media Marketing Organic
- Facebook and Instagram Ads
- Ad Budgeting
- Email and SMS Marketing
After you complete the masterclass, you will receive a certification of completion.
Mode of the course: Online
Why enroll in this course?
It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.
2. Fundamentals of Digital Marketing by Digital Scholar
India’s leading agency-style Digital Marketing training institute. All major aspects of Digital Marketing are covered by Digital Scholar, including Content Writing, SEO, Facebook Ads, Automation, and much more. They offer both paid and free digital marketing courses in Imphal
Topics Covered:
- What is digital marketing
- Understanding Facebook Advertisements
- Social media marketing
- SEO(Search Engine Optimization)
- Affiliate marketing
- Instagram marketing
- E-mail marketing growth marketing
- Case Studies of digital scholars students
Mode of training: Online
Why enroll in this course?
This course is for beginners and also for someone who is looking to start their blogging journey. It focuses on understanding the concepts of generating leads through Google, Email marketing, and Social Media Marketing.
3) Fundamentals of Digital Marketing
Fundamentals of digital marketing course is offered by Google. This course is beginner-friendly and offers the basics of digital marketing with real-life examples and short quizzes after each lesson. You get badges after every module you complete. This course has 26 Modules with 40 hours of time duration. Some of the skills you learn from these modules are: They also offer free digital marketing courses in Imphal
- Business Strategy
- Content marketing
- SEO
- SEM
- Display advertising
- E-commerce
- Email Marketing
- Mobile and Local Marketing
- Social Media
- Video
- Analytics and data insights
Mode of the course: Online
Why enroll in this course:
Google is considered to be one of the core platforms when it comes to digital marketing, the certificate provided is free of cost and sharable.
4) Digital Marketing Course: Get Certified in Digital Marketing by HubSpot Academy
HubSpot is a popular Customer Relationship Management, Sales Automation, and Marketing Platform that has leading pipeline automation in the market. Their Academy offers multiple courses in the field of digital marketing. They also offer free digital marketing courses in Imphal.
Their Digital Marketing Course is for students who want to build a career in digital marketing, content marketers who want to expand their knowledge, and for marketing managers who want to upskill themselves. The duration of the course is 5.5 hours with 9 lessons. Topics covered under the course are:
- Digital Marketing Fundamentals
- Building a Content Creation Framework
- How to find the SEO strategy that fits your business
- Improving Website Performance
- Creating quality blog content your audience loves to read and share
- How to create a successful Video marketing strategy
- Developing a Social Media strategy
- Introduction to Paid Search Advertising
- Creating a High- Performing Email
Mode of the course: Online
Why enroll in this course?
This course focuses on a human-centered and inbound marketing strategy that is appealing to both users and search engines. It aims to provide the basic strategies used by marketers to boost their online presence making it one of the best free digital marketing courses in Imphal.
5) How to Get Hired as a Digital Marketer Course by Semrush Academy
Semrush is one of the leading tools used by marketers for Search Engine Optimization, Social Media Management, Pay per click, Keyword Research, and much more. They offer many courses on topics like content marketing, SEO, Building small businesses, etc. They also offer free digital marketing courses in Imphal.
The course How to Get Hired as a Digital Marketer with Nathan Gotch is for people who are freshers in the field of digital marketing. The duration of the course is 53 minutes and consists of 6 modules. The topics of the modules are:
- Introduction
- What is Digital Marketing
- Pick a Path (T-Shaped Digital Marketer)
- How to Become Top 25% in 90 Days
- Your Digital Marketing Career Trajectory
- Become a Standout Candidate
Mode of the course: Online
Why enroll in this course?
This course is designed for people who are looking to land a job in digital marketing and are freshers. This is the place to start with a free certificate to boost your resume.
6) Digital Marketing Masterclass in 2 Hours on Udemy
This master class is available on Udemy by Kevin Wilhelm who is the founder and president of POD Marketing which is a digital agency working in different industries like healthcare and home services.
The masterclass is of 2 Hours and covers 12 topics, which are as follows:
- Digital Marketing
- Marketing Strategy
- Determining Marketing Objectives
- Building a Marketing Plan
- Determining Marketing Budgets
- Search Engine Optimization
- PPC Management
- Content Marketing
- Digital Display Advertising
- Video Marketing
- Email Marketing
- Online Reputation Management
Mode of the course: Online
Why enroll in this course?
This tutorial is entry-level that covers vast areas of digital marketing in a simple and comprehensive manner in just under 2 hours so if you just want to brush up on knowledge real quick this course is for you.
7) Digital Marketing Strategy and Planning Specialization on Coursera
The course is offered by the Digital Marketing Institute which offers courses that have a good mix of theory and practical knowledge. The skills you acquire after completion are Digital Marketing, Digital Strategy, Content Marketing, SEM Strategy, Display and Video Advertising Strategy, Social Media and Email Marketing Strategy, and much more. They offer both paid and free digital marketing courses in ImphalIt is a specialization course that consists of courses which are:
- Digital Strategy and Business Opportunity
- Digital Channel Planning and E-commerce Strategy
- Digital Leadership and Digital Strategy Execution
Mode of the course: Online
Why enroll in this course?
This course is beginner level with live projects to work on and 100% online with flexible schedules and a shareable certificate, the best part about this course is that you can pause your learning of the course anytime
Which Digital Marketing Course To Do For In-depth Learning?
If you have made it this far with me throughout the blog, then I am pretty sure that you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark your journey in the field of digital marketing.
1. Post Graduation in Digital Marketing
If you are adamant on making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.
Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.
What you will learn:
- Inbound Marketing
- Outbound Marketing
- Media Management & Automation
- Managerial Skills & Soft Skills
- Compulsory Internship & Thesis
- Specialization
- Capstone Project
2. Online Digital Marketing Courses
IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.
Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner or an influencer than this course is best suited to you. This course provides a holistic understanding of digital marketing
If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.
3. Short Term Certification Course in Digital Marketing
Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.
You will be able to learn topics of your interest and at your convenience from anytime and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing and much more.
4 – Professional Certification in Digital Marketing & Strategy (PCDMS):
The time duration of this course is of 6 months and students will be working on 6 live brand projects. This course deep dives into more of the strategies required for decision-making with the latest skills required in the digital marketing field. Ideal for working professionals looking to enhance their careers in managerial roles and for agency owners and freelancers.
To know about the eligibility, curriculum, and fee structure please visit their website.
FAQs
Some popular questions that are asked are answered below:
1. What is the minimum qualification to pursue Digital Marketing?
Even though digital marketing requires mainly skills but most marketing courses require a bachelor’s degree in any field. Some courses might require working experience of certain years too.
2. Can a fresher learn Digital Marketing?
Freshers don’t require any prior experience when it comes to landing an internship or fresher’s job but having good knowledge of both theoretical and practical training can make your path of digital marketing a lot easier than someone without any prior knowledge or skill at all.
3. What are the 8 Types of Digital Marketing?
Digital Marketing can mainly be classified into categories like Search Engine Optimization, Pay per click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.
4. Is Digital Marketing a good career?
According to the latest Google trends search data, the digital marketing industry is in high demand for marketers with high payrolls. It is a skill that will be used in coming years considering one adapts itself to the dynamic nature of this industry.
5. What are the best social media platforms for businesses in Imphal?
There are many popular platforms for businesses in Imphal such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
6. How can I create engaging content for my digital marketing campaigns in Imphal?
7. How can I leverage email marketing in Imphal?
Email marketing in Imphal can be leveraged by building an email list of interested subscribers, segmenting your audience based on their interests and behavior, and sending personalized and targeted email campaigns.
8. How can I stay updated with the latest digital marketing trends and strategies in Imphal?
Stay updated with the latest digital marketing trends in Imphal by following industry blogs, subscribing to newsletters, participating in online communities and forums, attending webinars and conferences, and continuously learning through relevant courses or certifications.
Conclusion
So that’s a wrap for our blog. Above listed are the top 7 free digital marketing courses in Imphal that you can pursue and kickstart your journey in digital marketing. Be reasonable in your decision and choose the course that fits your requirements. These courses will help you learn how SEO works, email marketing, social media marketing, and content writing.
This will help you build a foundation and continue learning and experience in this field. The industry is growing giving a number of opportunities to professionals, college students, and small-scale business owners. Apart from these free digital marketing courses in Imphal, there are many paid courses to master your digital skills.
We hope our blog on free digital marketing courses in Imphal, proved helpful to you and you could make a decision to take up a good free digital marketing course in Imphal.
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