If you’re a digital marketing enthusiast or want to become one, you must keep up with the trends. But sometimes it’s tiresome because digital marketing is dynamic. But don’t worry, we’re here with the digital marketing trends in Kuala Lumpur!
Each year, we witness the unexpected digital trends that affect the whole working of this industry. And after the pandemic, the bar has been set higher. This year, with new developments like Google’s new Search Generative Experience, the digital trends are more overwhelming than before.
But why should one keep up with digital marketing trends? Because if one possesses an understanding of the trends and the changed google algorithm or the power of reels, one can make the business strategies accordingly to achieve the goals.
Knowing the changing trends can help one to upskill or learn about the changes to tackle and adapt to remain in this cut-throat competition of today’s businesses.
In 2021, trends like Personalization, Chatboxes, TikTok, and Crypto played a huge role. But this year has something more to offer. To help you understand the new trends to navigate better in this digital world, we have broken down these into five important trend categories that cover the essence of all.
Bonus Tip: Having an understanding of the trends is important, but what’s more important is to have a clear understanding of the nuances of digital marketing to have a better approach to the trends. So, you may check out the IIDE’s short-term certification course to have a strong base.
Now, let’s have a look at the Digital Marketing Trends in Kuala Lumpur that will help you build your marketing strategies in the right direction.
Top 15 Digital Marketing Trends in Kuala Lumpur:
Social Media Trends
1. Influencer Marketing is Taking Over
Influencer marketing is a type of social media marketing where influencers or celebrities having an expert level of knowledge or social influence promote or endorse any product or service. Do you know that the influencer marketing industry has reached $16.4B in 2022? And it’s growing bigger every day.
93% of marketers use influencer marketing for their business. While traditional influencer marketing is still booming, it’s expected that brands will move to the ‘micro influencers’ to leverage their business. Though micro-influencer doesn’t have a big follower base as compared to celebrities, this results in more resonance with the users than the big influencers.
According to the report of Later and Foher, micro-influencers have the highest engagement rates around 7%. So spending less on influencer marketing while getting the same results. What can be better than this for the brands?
2. The World of Short Videos
According to Hubspot, 85% of marketers believe that short-form videos are the most effective form of content on social media. And why shouldn’t it be? A marketer has to spend less time and effort creating short videos most importantly, it doesn’t consume much time of the user while engaging!
Remember how TikTok took over the internet in a very small span of time? Now, Instagram reels and YouTube shorts have joined the race too. Whether it’s Influencer Ads or product videos, simply put, video performs better than anything on social media.
As per Hootesuite, one in three kids is anticipating seeing more videos via reels in 2022. So, if you’ve still not incorporated short videos into your marketing strategy, what are you waiting for? Garb the opportunity and create more engagement.
3. Time for Live Stream Shopping
You must have bought something online at least once in your lifetime. But have you ever thought that you could shop online while watching a live stream? Astonishing, right? According to reports from Retail Touchpoints, the live stream market is expected to cross USD 35 billion by 2024 in the US!
(Source: Blog Social Media Strategies Summit)
The most common livestream is for the cosmetics industry by 36%. As such, CAIA cosmetics used this strategy to drive conversions. This resulted in its live stream receiving 5% of conversion rates, exceeding the performance of its website.
If you’re an e-commerce brand, you may use social media stories or posts to drive better and more engagement on your accounts. This will create more awareness, drive excitement and get people in the buying mood, which can elevate better conversion rates for your efforts.
Digital Marketing Trends
1. The Era of NFT
Do you know how popular are the NFT? The global market value of NFT is around $3 billion according to the data of BeInCrypto. Non-fungible tokens (NFT) are booming over the past few years and their existence is something too complicated to ignore.
In simple words, NFT are a type of virtual asset recorded on blockchain technology. Wondering why everyone is talking about this? Because in 2021, people spent over $40 billion on it. NFT offers quite a few more benefits to the entertainment and fashion industry than others.
(Source: Rock Content)
In 2021, Decentraland held its fort virtual Fashion Week show where brands like Forever 21, Dolce & Gabanna, and Paco Rabanne walked on the runway and this created a great fan engagement. With that, the NFT of the brand’s clothing and accessories that participated were also sold in the event.
2. AI-Based Automation is Now Ruling
91.5% of businesses invest in AI regularly. AI combined with machine learning and voice search, chatbox, marketing, customer service, and virtual assistants has set new trends in the past few years. It has expanded the possibilities for businesses to connect with customers in real-time.
Google is known for giving its user an exceptional digital experience and that’s what Google Pixel 3 is all about. Google Pixel 3 has more AI than any smartphone available in today’s market. From taking pictures in the dark, charging wirelessly, and answering phone calls for you, it has a list of unending features to offer.
Another example is that of Starbucks. It collects and analyses customer data through its mobile app. With that, it collects details of the purchase and when and where it was made. This helps to engage with the customers through personalized marketing messages.
3. Rise of Geo-Fencing
Geo-fencing is the perimeter of the real world. It uses GPS to define geographical boundaries. Let’s understand it better by an example. Suppose you’re walking by the Dominos store and receive notification of a 30% discount, that’s geofencing.
As per MarketsandMarkets, the global market size of geofencing is expected to grow by USD 1,825.3 Million by the end of 2022. There are more than six billion smartphone users and still counting in the world, so no doubt local-based marketing can work wonders!
(Source: Plot Projects)
Though Los Angeles International Airport banned Uber, geofencing opened another opportunity for it. Whenever users step off the plane and think of going home, Uber sends them a notification of the car available in that area. That’s what a customer wants at that moment!
Customer Experience Trends
1. Power Of Story-Driven Content
Have you ever wondered why the story of telling is important? Because it makes the content more engaging and interesting to read or hear. According to 62% of B2B marketers, storytelling plays an important role in content marketing strategy. Storytelling makes your brand more memorable and communicates your messages by showing empathy. Don’t believe us?
Suppose you want to promote your new product. In the first method, you mention all its features with its USP and its price and in the second, with the features, you also mention why your customers need to buy that product and what benefits it offers. Which one you would like the most?
(Source: Marketing Insider Group)
Marriott International’s new hotel brand, Moxy caters to the needs of travellers. For this, Moxy has introduced its new video series, Do Not Disturb. Every episode of this series persuades youngsters to travel and makes them question themselves – Why resist wanderlust?
2. The Growing World Of Personalization
The key to the customer’s heart is personalization. If you offer them personalized services, there’s no doubt that they won’t buy the product. 80% of consumers are more likely to purchase if received a personalized experience whereas 66 % of the customers expect brands to understand and cater to their needs as per Startup Bonsai.
Whether it’s personalized emails or getting replies on social media posts from brands or businesses, personalization works wonders. It takes marketing to a diametrically new level and enriches the user experience.
Have you ever wondered how Spotify recommends songs in the Discover Weekly Playlist? Spotify users create billions of playlists. So when you listen and save a song, Spotify finds the song which appears on those playlists and which you’ve not listened and voila! Then recommend those songs to you.
3. Importance of Conversation Marketing
We all know how important conversation is to keep the communication going, the same goes with business. Conversational marketing most importantly, assures a user that he’s being listened to and understood. According to Kayako, 79% of companies reported that conversational bots had generated positive results in driving sales and gaining customer loyalty.
Also, according to Sumo Heavy, 72% of people use chatbots to get helpful and informative details. This helps in being available 24/7 and humanizing the brand.
Thinking what you should read next? Harper Collin’s chatbot got your back! You just need to answer simple questions like what kind of genre you like reading and what your past favourites are and it will find books that will surely match your literary taste!
Search Marketing Trends
1. Omnichannel Marketing Will Grab its Seat
Omnichannel marketing implies using various online platforms to interact with the users, promoting its products or services by elevating the user experience. According to the data of Omnisend in 2020, the purchase frequency is 250% higher on omnichannel than the single channel.
As per SDL, 90% of customers expect interactions across various channels from brands and businesses. Omni channel marketing can be the best way to target and retain customers. Wondering how?
(Source: Influencer Marketing Hub)
Disney remains consistent when it comes to elevating customers’ experience. Whether it is its fully responsive website, its theme park, or its streaming platform, it every time comforts its users. But Disney’s MagicBands has something more to offer! Whether it’s checking in the entrances, unlocking the hotel room, or entering the park, you can use them for all!
2. Video Marketing Will Continue Booming
Video marketing has emerged as a new and popular tool among brands to promote their products among their target customers. It helps them to expand their customer base by creating high-quality and engaging videos.
According to Wyzowl, 94% of marketer says that videos have helped user better understand their products. While 93% of businesses say that they got customers because of consistently posting videos on their social media accounts.
GoPro puts out the video of a fireman saving a kitten. As in the case of emotional videoes, it grabbed many views. LG did something similar but with the product placement and guess what? It achieved massive success.
3. Social Commerce is Too Difficult To Stop
Social Commerce is becoming the new way of making a purchase. While Instagram Checkout makes it easier for brands to sell their product directly from this platform, TikTok allows creators to find the product of their interests and engage with the brands.
Accenture predicts that the e-commerce industry will cross $1.2 trillion by 2025! According to Statista, over 55% of social media users aged between 18 to 24 make at least one purchase through social channels. So, if you have an e-commerce website, this can be the best way to promote your products.
(Source: Blog Social Media Strategies Summit)
In the Nike product launch for the Air Jordan III “Tinker”, thousand of people scan the Snap code to buy it within the app. This received massive results with every pair getting sold in just 23 minutes!
Content Marketing and SEO Trends
1. The Podcast is The New Trend
There are 383.7 million podcast listeners in the world. According to Hubspot, 82% of marketers will either invest the same or increase the amount of investment in podcasts. This shows that podcasts are still popular in today’s world.
While podcasts cut down screen time, it makes multitasking easier. So, if you’re a radio fan in today’s era, podcasts may take their place for you! Not only that, but it can help businesses create brand awareness and promote their products with a sprinkle of creativity.
Sephora, a retail giant, recently launched its new lipstick line called #Lipstories under the multichannel campaign. It has launched a branded podcast under the same name which tells the ‘stories of everyday lives’.
3. Social Responsibility is Must
After the pandemic, people are more conscious of the environment. They want to know everything about the product right from its origin and whether it is eco-friendly or not. 77% of consumers are more likely to purchase if the brand addresses social and environmental issues.
Customers like it when the products cause little or no pollution and which don’t affect nature or degrade it. By adhering to CSR, a business built customer trust and thus, receive more community support.
With the message of ‘a world without waste’, Coca-cola never stops focusing on sustainability. Collecting and recycling the bottle to make the packaging 100% recyclable, aims to ensure water security.
3. Adding ‘People Also Ask’ In Your Content
Out of 2.5 million queries in the search engines, 48.4% were based on “people also ask.” This means to rank higher in the SERP, you can add content from this section to improve your website’s visibility and attract users.
With that, you can conduct keyword research to see what users are actually looking for and then content around it by adding the ‘most searched keywords. You may use Google Analytics to have better insights in this regard.
B2C & B2B Digital Marketing Trends 2022
As you see, these were the digital marketing trends of 2022 and who knows a new one might be introduced tomorrow.
Thus, to maintain your position in this cut-throat competition, you must keep up with this trend and intergrade these into your digital marketing strategies to achieve the best campaign results. With that, you must be ready for the upcoming trends and adapt to the changes.
From using influencer marketing, short videos, NFT, AI-based automation, geofencing, and omnichannel marketing to video marketing, podcasts, and much more, which one are you going to add to your business first?
FAQ – Frequently Asked Questions
Q. Is digital marketing in demand in Malaysia?
Ans. Yes, the digital marketing industry in Malaysia is exponentially flourishing. Brands and businesses are trying their level best to stay in the competition. Resulting in hiring skilled and competent talent to accomplish their business goals. If you want to develop digital marketing skills, digital marketing courses in Kuala Lumpur may help.
Q. Is digital marketing a good career in Malaysia?
Ans. Yes, digital marketing is a good career not only in Malaysia but everywhere in the world. Since most of the business is conducted online, it has opened doors for many career opportunities in digital marketing for you to explore.
Q. Which careers are in digital marketing?
Ans. Above are some of the career opportunities with their respective salaries in digital marketing. These may include content writing, copywriting, SEM specialist, digital marketing manager, automation expert, web developer, and coder as well.
Q. Is digital marketing a hard job?
Ans. It depends if you love and are passionate about it or not. Though a part of digital marketing is techy and if one goes into depth, it may get a little complicated but if you’re curious to learn and are dedicated, then it’s not a hard job.
Q. Is coding necessary for digital marketing?
Ans. No, coding is not necessary for digital marketing but if you want to become a web developer then it is. This is because it’s a technical field that needs a thorough knowledge of languages like HTML, CSS, and others.
Digital marketing is a universe in itself. But it’s very dynamic. Nobody knows when the Google algorithm may change or which reel you may be scrolling tomorrow. Every year newer and more exciting trends keep coming, which may affect your campaign and the way you work if you’re not ready for the change.
Keeping up with the trends can be a little difficult but not having an understanding of the basics can be more upsetting. For this, you may check out the online digital marketing course offered by IIDE. This will help you gain insight into the comprehensive detail of the field.
If you’re looking forward to making a career in digital marketing, you may check the MBA-Level PG in Digital Marketing Program. This program will help you understand the nuances of digital marketing.
We hope you had a great time reading this blog and it has enlightened you about the digital marketing trends in Kuala Lumpur. If you have any queries or doubts, please let us know in the comments below.