10 Essential Digital Marketing Skills In Kuala Lumpur That Can Make You A Proficient Digital Marketer

Updated on: Sep 23, 2022

Do you want to know the top 10 digital marketing skills in Kuala Lumpur? Do you want to learn the soft skills needed to become a proficient digital marketer? If so, this blog can be the perfect lead for you.

Before we dive into our list of digital marketing skills in Kuala Lumpur, let’s take a quick look at the digital marketing industry.

Digital marketing plays a very important role in almost every industry today. It helps you focus on your target audience and gives you a global reach. Unlike traditional marketing, you can generate high returns with a small investment with the help of digital marketing. It helps businesses understand consumer behavior. It is based on conversions and can be easily tracked and monitored.

With the scale of digital marketing in Kuala Lumpur increasing day by day, the demand and importance of digital marketing professionals are increasing as well. Let’s take a quick look at the vacancies available for digital marketing professionals in Kuala Lumpur.

Digital Marketing Skills in Kuala Lumpur - Job Statistics

Source: Indeed.com

As you can see there are numerous job vacancies available for digital marketing professionals in Kuala Lumpur and this makes it one of the most lucrative career options which you can opt for. 

So if you want to learn digital marketing and make a career in this highly lucrative field, you should opt for IIDE’s Online Digital Marketing Course. It is a hybrid course in which you’ll get mentored by handpicked subject-matter experts via video lectures and live sessions.

You should also check out this 45-minute Free Masterclass by the CEO & Founder of IIDE, Mr. Karan Shah in which he will teach you the basics and secrets of digital marketing along with its various important concepts.

Let us now dive into the list of top 10 digital marketing skills in Kuala Lumpur:

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Top 10 Digital Marketing Skills In Kuala Lumpur

Today’s digital world requires marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines social media marketing, web design, SEO, content writing, and more, so the skills you need to succeed in this competitive market are diverse. Here is a list of the top 10 digital marketing skills in Kuala Lumpur that will help you stay competitive in this highly competitive market:

1. SEO 

No matter how great your content is, gaining visibility in search engines requires some SEO knowledge. Though not every digital marketer needs to be obsessed with SEO, that said having a basic understanding of SEO skills and concepts is highly essential. Without SEO, your content won’t get the exposure it deserves on search engines which will reduce its return on investment.

Digital Marketing Skills in Kuala Lumpur - SEO

Tip: If you want to learn SEO then you should opt for IIDE’s Online SEO Course with Certification. In this course, you’ll learn how to get your website to rank higher on Google using a variety of tried and tested SEO strategies.

2. Content Writing & Marketing

This may be the most important skill to have as a digital marketer. There is no digital marketing job that doesn’t require writing and editing. Content marketing is important, so knowing what makes a great blog post, how to source and create great content, and how to turn bad content into good will go a long way in your digital marketing career.

Tip: If you want to learn how to attract and engage your desired target audience with the help of content marketing strategy then you should check out IIDE’s Online Content Marketing Course with Certification. This course will teach you how to convert prospects into paying customers with the help of content marketing.

3. Customer Relationship Management

By monitoring customer experiences, companies understand the growing needs of their target users. Digital marketers need to develop a variety of customer relationship management skills, including developing strategies to monitor and maximize the customer experience. Connecting with customers in a more emotional and personal way has always been a top priority for digital marketers as it increases the likelihood of customer retention. They need to use skills such as empathy and communication in their marketing strategies to improve their customer service management.

Digital Marketing Skills in Kuala Lumpur - Customer Relationship Management

4. Email Marketing

Email is everywhere. Lots of people send and receive emails on a daily basis for both professional and personal reasons. This is why email marketing is still the primary tactical way to engage with specific audiences. Email marketing is an umbrella term for many different email strategies, each of which requires its own set of marketing skills. A solid digital marketer should have the ability to write different types of emails such as Personal emails, Company newsletters, Promotional offers, Product updates,  post-purchase, welcome emails, and more.

Digital Marketing Skills in Kuala Lumpur - Email Marketing

Tip: If you want to learn how to leverage the power of emails then you should opt for IIDE’s Online Email Marketing Course with Certification where you’ll learn how to create successful email marketing campaigns.

5. Social Media

Nearly a third of the population now uses some form of social media platform, and 97% of global businesses use social media marketing. This makes social media marketing an invaluable skill. Social media marketing is more than just posting on various social media platforms. You need to know how to generate user engagement, create copy, create ads, create visuals, and analyze reach and engagement across various social media platforms such as Instagram and Facebook. You also need to understand the rapid changes in each platform as well as when to leverage different platforms for different business goals.

Digital Marketing Skills in Kuala Lumpur - Social Media

Tip: If you want to learn how to create effective social media marketing campaigns then you should opt for IIDE’s Online Social Media Marketing Course with Certification. This course will teach you how to increase brand awareness, attract quality leads, and generate repeat sales.

6. Photo Editing

Photo editing skills aren’t just important for Instagram influencers. It is also essential for digital marketers. Knowing how to edit photos and create specific types of images and then use them on various pages of websites, content, social media, and downloadable content is essential for digital marketers. That being said, it doesn’t mean every digital marketer should be familiar with the entire Adobe suite or even Photoshop itself. There are many photo editing apps and websites that can get the job done. Some of them are even absolutely free such as Photopea.

Digital Marketing Skills in Kuala Lumpur - Photo Editing

Photo editing skills are also important for creating high-performing ad designs. So if you want to learn how to design an ad you should check out IIDE’s Online Ad Designing Course with Certification course.

7. Google Analytics

Google Analytics is a web analytics service that provides statistics and basic analytical tools for SEO and marketing purposes. It would be a real missed opportunity not to try and master Google Analytics as it gives you so much information about your website and its health. From looking at traffic to tracking conversions, Google Analytics is a must-have tool for every marketer and it is also available for free.

So if you want to learn how to analyze data on Google Analytics then you should opt for IIDE’s Online Social Google Analytics Course with Certification. This course will help you understand user behavior as well as teach you how to measure marketing efforts and make informed decisions about website and marketing campaign performance.

8. Blogging

Blogs play an essential role in the growth of any organization as they can help you in increasing your website’s visibility and ranking on SERP. It helps you find customer reviews, create social connections, and increase awareness of your products and services. Skills that every blogger should have are good reading, writing, and listening skills. A Digital marketer can be a great blogger if he excels at these skills. Therefore, it is also one of the most important skills for a successful digital marketer.

Digital Marketing Skills in Kuala Lumpur - Blogging


You’ll need to use WordPress, copy and update your website, employ marketing automation, or understand CRO at some point in your digital marketing career. That is why it is a good idea to have basic HTML and CSS skills. Being able to dive into your blog’s website code and update the title saves you a lot of time by not having to go to a custom WordPress developer or your brand’s product team.

10. WordPress

WordPress currently powers 25% of all websites on the internet as well as 50-60% of the global CMS market share, making it one of the most popular CMS. It is more than just a tool for small businesses as the New York Post, CBS Local, CNN, Fortune.com, TED, USA Today, Spotify, and NBC all use WordPress.

Digital Marketing Skills in Kuala Lumpur - WordPress Logo

Chances are the brand you work for uses WordPress or needs to switch to it. Understanding WordPress and its various features and plugins can be a great skill for a career in digital marketing. It can even help you set up your own website or blog if you ever decided to start your own business.

Digital Marketing Skills in Kuala Lumpur - WordPress

Tip: If you want to learn how to build a website from scratch with WordPress from scratch then you should opt for IIDE’s Online WordPress Course with Certification. By taking this course, you’ll easily be able to build your own website that is powered by WordPress while getting certified.

6 Essential Soft Digital Marketing Skills In Kuala Lumpur

Soft skills are critical to success in a dynamic field like digital marketing. Here are some of the most important soft skills in the field of digital marketing:

1. Social Skills

Digital marketing, especially social media, is all about engagement and collaboration, and how well you connect with others will determine your ability to serve your customers’ needs. Additionally, your social skills will help you learn from others as well as enlist their support for improving the success of your digital marketing campaigns.

2. Quick Learning

Digital marketing is one of the most dynamic fields out there and how quickly you can adapt to changes in digital media and channels will determine how well you can design and execute your digital marketing campaigns.

3. Multitasking Skills

Digital marketing is a dynamic field. To be successful in this field, you need to be able to work on many projects at once. This means sticking to schedules and deadlines and being good at time management and prioritization. 

Digital Marketing Skills in Kuala Lumpur - Multitasking

4. Communication Skills

This role requires a fair amount of communication with the rest of the team. If you work in this field then you’ll have to explain highly complex digital and technical topics, present data and research to a non-technical audience, and explain the business benefits of a given project in a way anyone can understand. 

5. Leadership Skills

Your first marketing role probably won’t be in management, but leadership is still an essential skill. Building and developing this skill over time will be very helpful in your long-term career in digital marketing. It can be used at any point in your career, depending on your role.

Digital Marketing Skills in Kuala Lumpur - Leadership Skills

Types of Digital Marketing Tools

Digital marketing is one of the most exciting as well as fastest growing industries. There are several tools in this field that can help you take your digital efforts to the next level. There are many types of digital marketing tools, some of which are listed below.:

1. SEO Tools

SEO tools are designed to give you data and alerts about your website’s overall health and success. They help you uncover opportunities and identify pain points and issues that can negatively affect your ranking and visibility in the SERPs. Like any real tool, each SEO tool can have a specific role. SEO tools can help you with the following:

  • Keyword Research
  • Analytics
  • Mobile SEO
  • On-page SEO
  • Research
  • WordPress SEO
  • Local SEO
  • Rank Checking
  • Links
  • Site Speed

2. Email Marketing Tools

Email marketing tools are tools marketers use to create, send, test, update, and report email campaigns. Email marketing tools help businesses create great emails, take automated journeys, deliver customized messages, and improve customer relationships. Email marketing tools can help you with the following:

  • Sending email
  • Generating email reports
  • Optimizing email
  • Measuring email metrics
  • Email building
  • Email design

3. Social Media Marketing Tools

A social media marketing tool is software designed to help you with your social media marketing efforts. These tools can simplify your social media marketing by providing critical analytics. These tools also help you schedule and automate your posts on various social media platforms and optimize those posts. With over 93% of his marketers working for companies that use social media as a form of marketing, having the best social media marketing tools becomes a must. SMM tools can help you with the following:

  • Share the same content with multiple profiles and networks with one click.
  • Queue the same post and publish it to multiple profiles in one step.
  • Find out which messages resonate most with your audience to guide your social media publishing strategy.
  • Spy on your competitors to see how their engagement and growth match yours.
  • Quickly analyze your entire campaign and create reports at a glance.
  • Identify industry trends before they become the latest hot topics.

4. Graphic Designing Tool

Designing and publishing content for social media platforms go hand in hand. Infographics, memes, and carousels are some of the visual types that easily make your content stand out. This is important because normally visuals are more preferred over text. Luckily, when it comes to website graphic design and digital marketing content, there is plenty of free software out there with quality features. These tools help make your work easier and faster. Some of the most used graphic design tools are:

  • Adobe Spark
  • Pixlr
  • Photopea
  • Canva
  • Unsplash
  • Pablo

5. Conversion Optimization Tool

Conversion rate optimization (CRO) tools collect data about your website and its visitors to understand how people use your website and identify potential changes to improve your conversion rate. CRO tools can help you with the following:

  • Understanding why your visitors aren’t becoming leads or paying customers.
  • Identifying changes you may need to make to your website to increase conversions.
  • Testing changes made to your site to get the best conversion rates.

If you want to learn more about different digital marketing tools, check out our blog on 35 Best Digital Marketing Tools Every Marketer Must Use. This blog consists of a list of the best digital marketing tools that can meet your different needs and requirements.

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FAQ – Frequently Asked Questions

Q. Can anyone do digital marketing?

Anyone can enter the world of digital marketing without a college degree, but individuals with digital marketing credentials always get the best positions in this industry.

Q. Is HTML necessary for digital marketing?

As a digital marketer, at some point in your career, you will definitely use tools like WordPress, Google Analytics, and CRM software. An understanding of HTML is not a requirement for using these programs, but it will help you get the most out of it.

Q. Why does digital marketing need CSS?

We need CSS to describe how HTML elements such as colors and fonts should appear on a web page and adapt when viewed on different devices and platforms.

Q. What is the most important soft skill in digital marketing?

A willingness to listen and learn is the most important skill in the field of digital marketing. Constant changes and new trends in the digital space require marketers to listen and be careful to adapt easily. It’s important to stay up to date on potential changes by attending webinars, reading industry news, and following opinion leaders.

Q. Is digital marketing a good career in Kuala Lumpur?

Yes, digital marketing can be a great career to have in Kuala Lumpur as it is the largest market for online marketing. There is a high demand for digital marketing specialists in Kuala Lumpur, so if you want to make a career in digital marketing in Kuala Lumpur then this is the right time for you to start learning it.

To Conclude

We hope enjoyed reading this blog on essential digital marketing skills in Kuala Lumpur and found it helpful in learning about various digital marketing skills.

Digital marketing skills are essential for a digital marketing career. If you want to further your digital marketing education, we recommend choosing IIDE’s MBA-Level Post Graduation Program in Digital Marketing. It is the perfect place for anyone looking to learn a variety of digital marketing skills. This postgraduate program offers quality study materials and excellent internship opportunities. The skills acquired through this program can easily serve as building blocks for your career.

If you want to further your education in a particular area of ​​digital marketing, check out IIDE’s IIDE’s short-term certificate courses. These courses are designed to help you increase your knowledge in your desired area of ​​digital marketing from the comfort of your own home.

Well, that’s it, folks! If you have any queries regarding digital marketing or any skills related to this field then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

1 Comment

  1. Sajan Subedi

    I really enjoyed your article! Great job! You pretty much encompassed all aspects of digital marketing in Kuala Lumpur! Thanks for sharing this post and it help me in my research.


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