Digital Marketing Salary in Kresek

Updated on: Jul 6, 2023

Are you looking for information on Digital Marketing Salary in Kresek ? Do you want to learn more about digital marketing and its significance? You’ve come to the right place if you’re looking for the solution to this query.

The phrase “digital” is widely used today. As we can see, the world is gradually moving online. Digital marketing has a highly promising future. Everyone is aware that the Covid-19 outbreak accelerated the development of digital marketing. Many individuals were out of work, but the guy who had mastered the art of digital marketing was doing well.

What is Digital Marketing?

We now have Uber and Grabtaxi (there are other websites as well), where we can book a car or taxi within five to ten minutes. Previously, people had to arrange a car or taxi, two to three days before they wanted to travel. In the past, people would go to hotels to dine, but now there are websites like Gofood and Grabfood (among others) where we can order food and have it delivered to our homes. In terms of technology and the internet, our world is evolving quickly. Because of the advancement in technology, we can now complete the majority of tasks while sitting at home.

Digital marketing can be defined as the practice of promoting products, services, and concepts utilising digital technology, such as mobile phones, laptops, and other devices. Internet marketing is another name for digital marketing. Businesspeople and entrepreneurs mostly utilise digital marketing to promote their goods and brand their businesses to engage with their target audience. To reach the correct target consumers and make a profit, they inform their target customers about their business and the goods and services they offer. Marketing is done in a variety of ways, including:

Email services like Gmail and Hotmail Search engines like Google and Yahoo, Platforms for social media like Instagram and Facebook Websites like blogs and WordPress.

The majority of individuals use these common channels. As we can see, every company and business is going online. Indonesia has a 69.8% internet penetration rate in 2020; it is predicted that it will rise in the next years to 82.53% by 2026. Statista gave the information.

There are 1,724 open positions in digital marketing, and that number is expected to rise over time. Read the job description in its entirety before applying for any position. As we can see, there are several employment roles, so just because you study digital marketing doesn’t imply you can apply to every position. Check your areas of interest and knowledge to see whether you have enough; if you are knowledgeable about the position, the job interview will go more smoothly. If you are completely knowledgeable about your subject, the interviewer will choose you without hesitation. As we can see, there is a growing need for digital marketers. As a result, every business today has a dedicated team working on advertising, branding, and other activities. Digital marketing is now crucial for all businesses. Given how promising the future of digital marketing is, there will be more job opportunities. Digital marketers are becoming more in demand in the job market. Try to learn as much as you can if you desire a large pay package because, with more information, you can become an expert in that particular field.

That there were 150.0 million internet users in 2019, hence by 2022, there must have been an increase. Internet connectivity is available to 56% of the population overall, of which 53% use mobile devices to access the Internet. Nearly half of Indonesians do not have access to the internet, according to research from We are Social and Hootsuite. There will be more online users, which will increase digital marketing even though the capacity of the internet population is not very large. Digital marketing is growing as a result of the internet’s expansion.

In 2019, there were 150 million active social media users worldwide. This represents roughly 56% of Indonesia’s overall population, the great majority of whom use various platforms mostly on mobile devices (130 million). Facebook and Instagram are the most widely used social media platforms worldwide, as we all know. With 130 million active accounts, Indonesia is the fourth-ranked country in the world in 2019. If you want to begin digital marketing, social media must be your top priority for building your online presence and connecting with your target audience or client. Numerous Indonesian businesses have been growing their online presence as a result of the growth of technology and internet users, using platforms like Facebook and Instagram to market their brands and their goods. If done correctly, Facebook promotion can be done with little effort and expense. We can see from the data that social media is significant in digital marketing.

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Factors Affecting Digital Marketing Salary in Kresek

Since we are interested in learning which professions in digital marketing will earn what salaries? Let’s first examine the variables that can have an impact on our pay. There are benefits and drawbacks, as we can see. Since we gain much from digital marketing, let’s look at the aspects that have an impact on our pay.

1. Education

For any job, education is crucial. During interviews for any position, the first question concerning your educational background is asked. Even if you are qualified for every position, your degree is still required. A bachelor’s degree, a graduate degree, or any other certification relevant to that area might lead to large wage packages for digital marketers. Even while you might be hired without a degree if you have the necessary skills, you won’t be paid as much as someone with schooling. Your chances of coming up with original, game-changing concepts and solutions rise as you pick up additional knowledge and abilities. Lifelong learning helps you become more adaptable, which is important in today’s competitive economy. It also helps you adapt to changes at work and seize new opportunities. Therefore, education is required for all job titles.

2. Experience

Following completion of education requirements, the next concern that arises is whether or not you are a more experienced candidate. You get the chance to put your talents to use by gaining work experience. Your accomplishments can then be listed on your resume to advance your career. You can also take advantage of your youth by beginning your first venture into the workforce early. Fresher digital marketers make less money despite having the same skills as more seasoned ones. While the compensation of an experienced person is determined by the number of years of experience. The wage difference between a new hire and an experienced employee is substantial. Although your compensation may be lower when you first start, it will gradually rise with time and will rely on your efforts.

3. Roles

As earlier said there are different roles in digital marketing while completing a digital marketing course you will understand in which field you are interested means are interested SEO, Email Marketing, Social Media Marketing, SEM, Content-writing and so on.  Different positions in digital marketing, such as digital marketing manager, tend to command higher salaries than entry-level or individual contributor positions, such as digital marketing specialist. Commonly, differences in roles in the same field lead to affect the salary. We can’t expect the same salary for different job roles in digital marketing. Before applying to any job check the roles carefully and see which one you need.

4. Skills

Skills are important when applying for positions or calculating a salary in digital marketing. While talking about talents, soft skills are equally as significant as hard abilities. While hard skills help you to complete your duties on time, soft abilities make it simpler and easier to do so.

Different positions in the world of digital marketing require various skills. Make sure to carefully examine job descriptions and determine whether your qualifications meet those requirements. As of August 2022, the most popular skills listed in job descriptions by employers are social media marketing, Google Analytics, search engine optimization, search engine marketing, and pay-per-click (PPC). As an example, consider search engines like Google and Yahoo, email clients like Gmail and Hotmail, and social media sites like Facebook and Instagram.

5. Company

The illustration above shows different business strategies for mobile shopping apps. Different businesses allocate different amounts of money to their digital marketing teams. It depends on the size, objectives, and other elements of the company. For instance, Glassdoor estimates that although companies like Amazon, Cisco Systems, and Disney give digital marketing directors employment above $100,000, organisations like the YMCA and United Way only offer jobs that pay $50,000 to $60,000 on average. Remember that a large company’s budget will result in a higher payment, whilst a small company’s budget will result in a lower payment. Being at work each day is enjoyable, fulfilling, and challenging when your employer is good. When looking for a job, look for businesses with content employees, nice perks, and a great work environment. These are indicators of an excellent place to work.

6. Industry

The size of the business and the sector you operate in will determine your wage range. It’s possible that a young company won’t pay as much as one that has been around for a while. A large or publicly listed firm may also be able to provide a variety of compensation. According to Glassdoor, a digital marketing manager in aerospace and defence may make $111,290, while a digital marketing manager in education might make $98,350. Your pay is determined by the sector of the economy you work in, such as education, defence, entertainment, etc. Every industry is quite different, with particular requirements for equipment, labour, locations, regulations, technology requirements, marketing strategies, corporate goals, and other business-related considerations.

7. City 

The salary for digital marketing varies by city. Your digital marketing income is impacted by where you and your company are physically located. If your company is located there, you have a better chance of getting paid more than a company in a less developed state or country. For instance, according to Glassdoor, a digital marketer in Houston, Texas, can expect to make an average of $105,098 while one in Portland, Oregon, might expect to make an average of $99,271.

As of August 2022, US pay data is up to date, according to Glassdoor. Your location has an impact on your wage because it differs from city to city. This implies that where you live affects your salary.

8. Credibility

The digital marketing industry vastly undervalues this factor. Your reputation as a full-time employee or independent contractor may have a big impact on your ability to earn money. The market worth of your brand and the reputation you have built up over time are both factors in your level of credibility. You might anticipate better income when working as an employee and charge a higher price for your services as a freelancer if you are a respected or well-known person in digital marketing. It depends on every one of the aforementioned factors, as well as your educational background, professional experience, roles, abilities, business, industry, and city.

Digital Marketing Salary Trends in 2023

An 83% majority of CEOs globally believe that marketing is essential to most or all of a company’s growth strategy, according to a recent McKinsey survey. Due to the increased usage of mobile devices, computers, social media, and other technology, digital activities are now at the forefront of marketing. Consequently, there are currently numerous opportunities in digital marketing.

Full-time employment is no longer the only source of demand in the modern economy; freelancers, contract workers, remote positions, and other occupations are also becoming more and more popular. But there aren’t many trained experts in digital marketing. Studies have shown that it can be difficult to recruit professionals in disciplines like SEO and email marketing. This talent gap has had a huge influence on digital marketing pay.

In this blog post, we look at the various job opportunities that exist in the field of digital marketing. Everything in digital marketing is included, including content, social media, mobile apps, and advertising. However, not all specialities in digital marketing are as lucrative as others. Let’s examine these positions and their salaries in greater detail

1. SEO Specialist

Search Engine Optimization is the full name of the practice. A search engine optimization (SEO) expert investigates, evaluates, and devises strategies to improve a website’s ranking on search engines like Google, Bing, and Yahoo. There are two different kinds of SEO: on-page SEO and off-page SEO. An on-page SEO specialist performs keyword research, creates content, and tracks results to ensure that the content is optimised for search engines. The off-page SEO specialist looks for opportunities for guest posting and creates links. Depending on the size of the business, one person might handle both of these duties.

In Indonesia, the average gross income for an SEO specialist is Rp245.552.024 or Rp118.054 per hour. Additionally, they often get a bonus of Rp7.342.006. The salary survey data from anonymous employees and employers in Indonesia is the foundation for the wage estimates. An entry-level specialist SEO typically earns Rp180.641.990 per month (based on 1-3 years of experience). A senior-level SEO professional (8+ years of experience) makes an average salary of Rp305.370.983.

2. Sem Specialist

SEM stands for search engine marketing in its entire form. An SEM professional manages and executes marketing initiatives such as paid search, display, social media, and others. The success of marketing activities is their primary responsibility. Every day, they undertake keyword research, design campaigns, create texts and pictures, plan campaigns, execute them, assess the effectiveness of the campaigns, and optimise their efforts. In their position of authority, they might also manage teams and budgets.

The average gross compensation for an SEM specialist in Batam, Indonesia, is Rp171.164.718, or Rp82.291 per hour. This is 20% (-Rp43.271.386) less than what sem specialists typically make in Indonesia. They also get a bonus, which is generally Rp5.237.640. Salary survey data from Batam, Indonesia, businesses and anonymous employees was used to forecast wages. Rp124.683.975 is the typical salary for an entry-level sem specialist (with 1-3 years of expertise). A senior-level sem specialist (8+ years of experience) has an average salary of Rp213.743.958.

3. Social Media Specialist 

Each of us has a few favourite social media sites, including Instagram, Facebook, Youtube, Snapchat, and others. A social media specialist increases brand recognition by developing and deploying cutting-edge digital content for the company’s multiple social media platforms. They create content for social media, write copy, publish updates, respond to reader comments, oversee a social media calendar, and evaluate their performance.

The average gross compensation in Indonesia for social media experts is Rp229.541.037 or Rp110.356 per hour. Additionally, they typically get a bonus of Rp5.003.995. The salary survey data from anonymous employees and employers in Indonesia is the foundation for the wage estimates. An entry-level content and social media professional typically makes Rp168.626.896 per month (1-3 years of experience). A senior-level content and social media specialist (8+ years of experience) makes an average salary of Rp285.459.557.

4. Content Strategist 

Content strategy is the process of organising, producing, and controlling content, whether it will be written or presented in another format. Content strategists carry out plans, designs, and content strategies. These could be textual materials (such as blogs and whitepapers), graphic materials (such as infographics), audio materials (such as podcasts), or visual materials (like videos). It is assumed that they are knowledgeable about one or two of these sorts of content, albeit they don’t have to be in all of them. However, the primary responsibilities of a content strategist are to plan and schedule content, create a content calendar, monitor performance, and optimise.

The typical monthly payment for a content marketing strategist in Indonesia is about 13,500,000 IDR. 6,730,000 IDR is the lowest salary, and 20,900,000 IDR is the highest (highest). The standard monthly payment, which typically includes lodging, transportation, and other privileges, is as follows. The salary for content marketing strategists is highly variable and depends on several elements, such as experience, ability, gender, and area.

5. Email Marketing Specialist

Email marketing is a type of direct marketing in which you use email to advertise the goods and services your company provides. You may use it to let them know about your newest offerings or special deals. An email marketing specialist plans manages and executes an organization’s email campaigns. This calls for maintaining email databases, organising campaigns, producing copy, developing email templates, arranging email blasts, and monitoring performance

The average gross compensation for an email marketing expert in Jakarta, Indonesia, is Rp245.291.122, or Rp117.928 per hour. This is +Rp25.436.044, or 12% higher than the average email marketing specialist salary in Indonesia. Additionally, they typically get a bonus of Rp8,315.369. Wage predictions are based on wage survey information obtained from anonymous employees and employers in Jakarta, Indonesia. An entry-level email marketing professional with 1-3 years of experience typically earns Rp179,439.131 in salary. A senior-level email marketing specialist (8+ years of experience) makes an average salary of Rp305.804.716.

6. Digital Marketing Specialist

It is a person who is in charge of creating and overseeing strategies and programmes for digital marketing. You will develop and implement the digital strategy for your business in your capacity as a digital marketing specialist. You will be in charge of organising, creating, and putting digital marketing plans across a range of platforms and channels. You’ll market your business, brand, goods, and services via paid advertising, social media, email marketing, and other techniques.

In Indonesia, a Digital Marketing Specialist makes an average salary of IDR 90,000,000 per year and IDR 117,215 per hour. A digital marketing specialist can expect to make between IDR 173,103,186 and IDR 295,006,838 a year on average. An associate degree is often the highest level of education required for a digital marketing specialist. This compensation research is based on wage survey data from anonymous employees and employers in Indonesia.

7. Web Developer

To construct a business website that is both useful and appealing, a web developer has to have a solid understanding of the various coding languages in use. To ensure that the content, aesthetics, and navigation create a favourable user experience, a highly competent web developer looks at user requests.

A web developer is a person with knowledge of HTML, visual design, and computer software. They can utilise this information to create websites that offer the best user experience and can help them accomplish business objectives. It is one of the digital marketing skills that are in demand in the modern internet environment.

The estimated annual income for a web developer in the Jakarta, Indonesia region is IDR 14,575,826 with an average monthly wage of IDR 5,636,237. These figures indicate the median or midpoint of the ranges according to our in-house Total Pay Estimate algorithm, which is based on wage data provided by users. The average monthly bonus is IDR 8,939,589. For example, supplemental compensation can come in the form of commissions, tips, cash bonuses, and profit sharing. For the currently available payment data, the “Most Likely Range” values for this role fall between the 25th and the 75th percentile.

8. Data Analyst

Data evaluation and transformation into information that provides solutions to enhance operations influence business choices. Data analysts compile data from many sources and examine trends and patterns. Analytics is one of the essential elements of a digital marketing team and one of the most specialised fields of knowledge. By letting them know if they are heading in the right direction, analytics help firms figure out what is working and what is not.

An Indonesian data analyst makes, on average, Rp 80,000 per year. Salary estimates are based on 698 salaries submitted anonymously to Glassdoor by Data Analyst employees.

9. Graphic Designer

Websites or social media posts with eye-catching designs or original content will be more popular. Visitors will stay on your website and post for a little period if your material is unique and cutting-edge. Product, graphic, and UI/UX designers are crucial in this situation.

The average hourly wage for graphic designers in Indonesia is Rp115.088 or Rp239.383.886 in gross annual compensation. Additionally, they typically get a bonus of Rp7,779.976. based on data from anonymous Indonesian employees and employers who participated in wage surveys. A graphic designer with 1-3 years of experience can expect to get an entry-level salary of Rp174.624.489. Senior-level graphic designers (8+ years of experience) make an average salary of Rp298.440.158.

10. E-commerce

E-commerce Marketing professionals are in charge of directing the development and maintenance of e-commerce websites and portals to boost revenue and sales. Additionally, they are responsible for developing policies for the management of products and content, collaborating with the sales and marketing teams, and using web analytics to identify potential new business partners. Due to the explosion of e-commerce and the substitution of in-store transactions with online purchases, e-commerce experts are now crucial for the retail sector. It shouldn’t be a surprise that it is one of the jobs in digital marketing with the highest pay because of this.

In the Indonesian region, E-commerce is projected to earn IDR 10,371,934 each year, with an average income of IDR 5,135,412. According to our original Total Pay Estimate methodology, which is based on data on earnings received from our users, these figures represent the median or middle of the ranges. The increased compensation is projected to be IDR 5,236,522 each month. Commissions, gratuities, cash bonuses, or profit-sharing are all examples of additional compensation. The figures in the “Most Likely Range” fall between the 25th and 75th percentiles of all currently available information on compensation for this role.

Where You Can Learn Digital Marketing?

“You’ve supplied information on digital marketing wages and all the crucial details, but who will teach me?” the majority of you will respond. Where do I go to learn? Is there an instructor with the best certification?

You can join IIDE if you want the answers. You can find all the information you need about digital marketing right here.

The most reputable provider of digital marketing education and certification in Asia is IIDE, which assists students in changing their jobs and preparing for the future. They provide tailored programmes to accommodate individual needs and foster a supportive learning atmosphere.IIDE has a community of more than 5,000 learners, more than 250 seasoned trainers, an 87% placement record, more than 100 college collaborations, and more. There are both online and offline lectures accessible depending on where you are. Only Indian residents who are international students have access to offline lectures.

Digital marketing programmes come in two different varieties:

Post Graduation in Digital Marketing i.e. MBA Level

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  • ¬†¬†100+ Hours of Live Class
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If you don’t have time you can join to Short Term Courses that are All Digital Marketing Certifications | Facebook Ads Course | SEO Course Online| Social Media Marketing Course Online | Learn Google Analytics Course Online | Online WordPress Course | Ad Designing Course | Online Reputation Management Course | Copywriting Course Online | Email Marketing Course Online | Google Ads Course | App Store Optimization Course | Online E-commerce Course | Media Planning Course | Content Marketing Course Online | Online CRO Course.


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 Frequently Asked Questions 

Q. Who can pursue digital marketing as a career?

 Ans: Anyone interested in a career in digital marketing is welcome to do so. A 10th-pass student, a student in college, a housewife, a freelancer, an entrepreneur, a sole proprietor, a businessperson, or anyone else who is interested. Enrolling in a digital marketing school can be beneficial for people who wish to launch a start-up, change careers, or start something new after retirement because it is a highly sought-after option.

Q.Is digital marketing a high-paying job?

Ans: Yes, but it also depends on a number of other aspects, such as those already mentioned‚ÄĒyour educational background, the company you join, your reputation, your location, etc.

Q. Do I need a degree in digital marketing?

Ans: You don’t need a degree to work in digital marketing, yet the majority of employers do so to determine your suitability for the position. However, you don’t need a degree to learn the subject matter.

  Q. Which country pays the highest for digital marketing?

Ans:The top 3 countries that pay the most for digital marketing are Japan, China, and the US.

Q. Is digital marketing difficult?

Ans:If you are motivated, learning new skills is extremely simple and not difficult at all. The basics of digital marketing are simple, but it takes perseverance and hard effort to become an expert at it.


I hope your questions have been answered. If not, you can join IIDE to learn more about courses. There are top-rated certified teachers, as well as online and offline learning options. Students who are unable to participate in offline mode may do so online. Courses vary in length, so if you don’t have years to dedicate to them, you can still complete them in months, or if that’s not an option, in weeks. You may only visit that page of our website, IIDE.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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