Digital Marketing Salary In Johor Bahru – Latest Updates

Updated on: Sep 21, 2022
Digital marketing salary in Johor Bahru - Featured Image

Do you want to know what is the digital marketing salary in Johor Bahru? Want to know what are the current career opportunities in the field of digital marketing and the pay scale? 

Digital marketing is becoming more and more essential. So it’s a terrific opportunity to start your career in this subject of digital marketing. Digital marketing offers a wide range of job options. They include managers of digital marketing, SEO experts, social media managers, content creators, etc.

Before talking about the salary, let us have a quick look at the digital marketing jobs available in Johor Bahru.

Digital Marketing Salary in Johor Bahru - Job Statistics(Source:

Wow, right? There are so many openings for digital marketing in Johor Bahru. In terms of pay, it depends on a person’s expertise level, the market demand for that position, and a number of other variables that we will cover in more detail later in the blog.

We will go into great length about the benefits of being a digital marketer in this blog, as well as the growth of the field, factors influencing salaries in the field, and salary trends in Johor Bahru.

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Benefits Of Digital Marketing In Johor Bahru:

Let us look at some of the benefits of digital marketing and the benefits of being a digital marketer.

  • Job Stability and Security

Before starting a new career, everyone’s top concern is job security. Digital marketing is one of the safest careers nowadays because it is the fastest-growing industry and every organisation requires experts in the field.

  • High-Paying Jobs

Digital marketing experts are in high demand right now. But not everyone is knowledgeable about digital marketing. As a result, if you are successful, you will have a lot of career opportunities and earn a good salary.

  • No Exact Educational Background Requirement

Anyone who has a desire to learn can start studying digital marketing and launching a career in this field.

  • Freelance Job Opportunities

You can start a digital marketing agency and provide services to clients if you wish to work from home and on your own terms. You might provide content, social media strategy, SEO services, etc.

  • Fast Developing Industry

Digital marketing is without a doubt one of the industries that are booming nowadays. This area has a lot of potentials. To increase recognition and generate leads, almost all firms today need to use digital marketing strategies and have an online presence.

Digital Marketing Salary In Johor Bahru: 

Digital Marketing Salary in Johor Bahru - Digital marketing salary

(Source: Edureka)

1. Content Writer

Content is the key element of digital marketing. Producing SEO-based material for websites, social media postings, blog articles, YouTube videos, and captions for Instagram and Facebook posts are all duties of a content writer. The audience enjoys reading informative material. The content writer must produce engaging and instructive content to hold the reader’s interest all the way through. Sincerely, we hope you have enjoyed what you have read so far.

Key Responsibilities: 

  • Write user-friendly blog content
  • Should have general knowledge about SEO-based content
  • Write product pages, newsletters, social media campaigns, etc

Average Salary:

According to, the average salary for a content writer in Johor Bahru is around RM 2636 per month.

2. Search Engine Optimization Specialist (SEO)

SEO is a key element of digital marketing. Therefore, SEO experts are essential to the area of digital marketing. Everyone wants to be ranked first on the search engine results page (SERP). Nobody is aware of the exact measures necessary to rank higher on Google, though. 

Every company has a website these days. However, Google’s home page must feature that website. No one will be aware of your website if it doesn’t show up on the first page of search results. To do this, you might enlist the aid of an SEO specialist.

Key Responsibilities: 

  • Carrying out proper keyword research
  • Writing SEO-based content
  • Link building strategies
  • Working on on-page, off-page and technical SEO, etc

Average Salary:

According to, the average salary for an SEO specialist in Malaysia is around RM 4209 per month. 

3. Social Media Manager

This job is perfect for you if you enjoy using social media. This job is ideal for you if posting engaging content like reels, videos, and posts comes naturally to you. Social media marketing is a crucial component of digital marketing. Brand promotion on social media platforms like Instagram, Facebook, Twitter, Youtube, Snapchat, etc. is the responsibility of a social media manager.

Key Responsibilities: 

  • Being updated with the latest social media trends
  • Being creative with social media posts
  • Developing campaign strategies

Average Salary:

According to, the average salary for a social media manager in Johor Bahru is around RM 3598 per month.

4. Pay-per-click Analyst

One of the finest occupations in digital marketing will be for pay-per-click analysts, thus many people are interested in following this career path. You must be equipped with the appropriate knowledge and abilities to generate a return greater than or equal to your initial investment. Additionally needed is an in-depth understanding of both campaign design and psychology.

Key Responsibilities: 

  • Know Google Analytics
  • and Adjust the keyword bids.
  • Track daily, monthly, weekly, and annual spending

Average Salary:

According to glassdoor, the average salary for a pay-per-click analyst in Malaysia is around RM 80,316 per year.

5. Digital Marketer 

A digital marketing expert must evaluate the state of the market, look for new opportunities, and offer data-driven advice in order to promote client growth. Must keep an eye on market trends and use best practices across all accounts.

Key Responsibilities: 

  • Assistance with implementing digital programmes including sponsored social media, email marketing, display advertising, and search marketing

Average Salary:

According to, the average salary for a digital marketing specialist in Johor Bahru is around RM 3068 per month.

6. Search Engine Marketing Specialist (SEM)

SEM refers to paid results, whereas SEO refers to organic or natural results. This is the main distinction between SEO and SEM. Companies pay Google to appear on the Google search results page. The most prominent adverts are for search engine marketing. 

SEM requires both SEO and advertising strategies. It contains both SEO and advertising components. To find the best variations, do A/B testing, control bids, and employ other strategies, there are numerous platforms and tools at your disposal. To succeed, SEM specialists need to be extremely analytical and data-driven.

Key Responsibilities: 

  • Keyword research
  • Research keyword trends
  • Deciding the bid amount so that the company’s website appears on the top of SERP

7. Marketing Analyst

In order to increase efficacy and raise return on investment, marketing analytics is the process of monitoring, evaluating, and analysing marketing performance (ROI). Huge amounts of data are examined by marketing analysts in an effort to find trends that will improve the effectiveness of customer and prospect marketing.

Key Responsibilities: 

  • Track strategies 
  • Analyze if everything is going as per plan and suggest recommendations 

Average Salary:

According to, the average salary for a marketing analyst in Malaysia is around RM 3241 per month.

8. Email Marketing Manager

Email marketers send emails to predetermined lists. For this targeting, specialised knowledge is required. In an effort to increase sales and raise awareness of goods and services, marketing emails are sent to lists of clients and prospects. Even when there isn’t a direct transaction, they are regularly distributed to audiences in order to engage them.

Key Responsibilities: 

  • Test various subject lines, texts, and formats to determine which emails receive the most attention

9. Designer – Graphic/Visual/UI/UX

Websites or social media posts with an eye-catching design or distinctive content will receive more likes. If your content is not original or innovative, visitors won’t stay on your website or post for very long. Designers of products, visuals, and UI/UX are crucial in this situation.

Key Responsibilities: 

  • Create digital material like emails, banner ads, landing pages, reports, and advertising campaigns.
  • Create wireframes and other UX/UI components, and maintain them.

Average Salary:

According to, the average salary for a design manager in Johor Bahru is around RM 2693 per month.

10. Web Developer

Web development has a very technical purpose. Web designers serve as both contractors and architects. The three sub-specializations for web development professions are front-end developers, back-end developers, and full-stack developers. Front-end developers work on the user-interactive portion of the website, back-end developers work on the technology that powers the user-facing portion of the website, and full-stack developers typically have the expertise in everything.

Key Responsibilities: 

  • Identify specific user experience issues and provide defined solutions.
  • Create or add well-documented code to web applications

Average Salary:

According to, the average salary for a web developer in Johor Bahru is around RM 3701 per month.

Factors Affecting Digital Marketing Salary In Johor Bahru:

Digital Marketing Salary in Johor Bahru - Factors affecting digital marketing salary

(Source: Springboard)

  • Existence of jobs

This is yet another element influencing the wage for digital marketing in Johor Bahru. The number of open positions at a corporation affects the pay count as well.

  • Competencies/Educational Background

There are very excellent odds that you will receive a higher wage if you have a strong educational background and any other qualifications in the field in which you are looking for the job.

  • Abilities

Your income depends on a variety of skills, including effective communication, presentation, analytical thinking, problem solving, leadership, content authoring, etc.

  • The market is competitive

Which has a significant impact on Johor Bahru’s digital marketing wage. The pay is influenced by competition for a job, competition for a salary, and competition from applicants applying for jobs.

  • Demand for that specific position

Your pay is based on the market’s demand for that specific job role. You have a good probability of receiving a better income if the particular job role is in high demand. For instance, if a company needs a social media manager and you have extensive knowledge in that area, there is a significant probability that you will be offered a very competitive salary.

  • Market trends for salaries

The salary count is also impacted by current market movements. It is possible that your organisation will pay close to the same amount for a given work if other businesses are paying enormous sums for it.

  • From the perspective of the company, the job’s urgency

There is a potential that the business would pay you handsomely if they urgently need someone to fill a specific digital marketing position and you are qualified and experienced enough to handle it.

  • Location

The location of the business has a significant impact on the salary. When compared to some other, unidentified locations, your compensation will be enormous if the company is located in major cities or packed, active places.

  • Experience at Work

There are excellent chances of receiving a competitive wage package if you have any prior job experience or if you have completed any internships in the industry for which you are applying. The number of months or years you have worked affects your compensation.

  • The situation of the business

In the case of a startup and the case of an established business, the salary will differ. The employees of top companies receive very substantial compensation. If a recruit is qualified and adds value to the business, even startups will pay them well.

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in Malaysia?

Ans: When it comes to the expansion of the digital marketing scene in Southeast Asia, Malaysia is one of the major participants. After all, the nation has the highest rate of internet adoption in this region—87.4%—than any other nation. As a result, even for those who are just entering the profession, there are plenty of profitable work opportunities in digital marketing.

Q. Is digital marketing stressful?

Ans: You should consider how to eliminate or cut back on the aspects of working in digital marketing that doesn’t bring you joy because this industry may be highly stressful. Whatever works best for you, stay with it, whether it’s fine-tuning systems or learning to let go and delegate.

Q. Is digital marketing a hard skill?

Ans: At first, everything is challenging. However, everything gets simple once you dive in and start studying and acquiring information. Therefore, if you begin studying digital marketing and putting it into practice, you will become an expert in it.

Q. What kind of skills do you need for digital marketing?

Ans: As discussed above, some of the digital marketing skills in Malaysia are data analytics, search engine optimization, social media marketing, content marketing, good communication, etc.

Q. Why digital marketing is important in Malaysia?

Ans: The advantages of digital marketing are as follows: Through the digital marketing channel, you can connect with a sizable target audience that is interested in your goods and services. You can benefit from reduced costs and a high rate of return.


Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood in detail the digital marketing jobs and the pay scale. 

If you want to earn huge amounts then invest your time in the best course where you can get in-depth knowledge about digital marketing. Check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Johor Bahru.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Manshvi goyal

    Thanks for sharing such a insightful information about salary in digital marketing. I really enjoyed reading this article.

  2. Harshi agarwal

    Reading your blog was so full of great insights. Thank you for sharing wonderful detail about digital marketing salaries in Johor Bahru. I love your idea of describing through images, charts, etc. I am really impressed with your writing style. That’s too good! Thanks for sharing all your information. Keep it up!


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