Are you looking for digital marketing courses in the City of Westminster? Then you are at the right place. We have shortlisted below the 5 best digital marketing courses in the City of Westminster along with the course syllabus, fees, and duration that you can choose from to master your digital marketing skills.
Since the onset of the pandemic, companies are competing to market themselves to be able to reach a wider audience. Almost all reputed companies and brands have been busily focusing on marketing their products online and the demand for digital marketing professionals is quite high. Have a look at the number of digital marketing jobs available in and around the City of Westminster.
Source: indeed.com
The number is skyrocketing! It seems like the perfect time to pursue a career in digital marketing.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Westminster are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- University of Westminster– Offers a Certified Digital Marketing Professional Course in the heart of London.
- King’s College London– One of the oldest universities in England, which was established in 1829 by King George IV and Arthur Wellesley.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Westminster with placements in detail.
List of Top 5 Digital Marketing Courses in the City of Westminster
Here’s an overview of the top 5 digital marketing courses in Westminster, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| University of Westminster | 10 Weeks | EUR 1500 |
| King’s College London | 12 Months | USD 22,672 |
| London School of Digital Marketing | 30 Hours | USD 2160 |
| Imperial College Business School | 21 Weeks | USD 5415 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. University of Westminster
The University of Westminster offers a Certified Digital Marketing Professional Course in the heart of London, which is a short course on marketing. This is accredited by The Digital Marketing Institute – an international professional association for Digital Marketers. Upon successful completion of the course, you will become a Certified Digital Marketing Professional and also gain 12 months membership of the Digital Marketing Institute as a professional.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Marketing
- Email Marketing
- Display Video Marketing
- Website Optimisation
- Analytics with Google Analytics
- Digital Marketing Strategy
Course Highlights
- 3-4 Year Course
- Practise Based Assessment
- Expert Faculty
- Digital Marketing Lab Access
Course Duration and Fees
The University of Westminster is #2 on our list of digital marketing courses in the City of Westminster. This course is suitable for students, small business owners, marketers, and professionals. It is taught through an online virtual classroom for a duration of 10 weeks and costs £1500.
Contact Details
Phone Number – +44 (0)20 3506 9900
Address – 35 Marylebone Rd, Marylebone, London NW1 5LS, UK.
Email – [email protected]
3. King’s College London
Established in 1829 by King George IV and Arthur Wellesley, King’s College is one of the oldest universities in England. King’s College currently ranks 35th in the world according to QS Rankings 2022.
Their digital marketing program seeks to develop the critical and analytical capabilities of the participants through rigorous academic study and aims to provide you with knowledge of both strategic and tactical use of digital marketing.
Course Syllabus
- Digital Marketing Strategy
- Digital Marketing Communications
- Digital Consumer Behaviour
- Research in Marketing
- Marketing Analytics
- Social Media & Marketing
- Neuromarketing
- Omnichannel Retailing
- International E-Services Marketing
- Marketing & Sustainability
- B2B Marketing
- Brand Management
Course Highlights
- Practical Learning Approach
- London Campus Learning
- Networking Opportunities
Course Duration and Fees
King’s College London is #3 on our list of digital marketing courses in the City of Westminster. The course is offered for a duration of 12 months and the fee for the course is USD 22,672 for home students and USD 40070 for overseas students.
Contact Details
Phone Number: +44 (0)20 7836 5454
Address: King’s College London, Strand, London WC2R 2LS United Kingdom.
Email: [email protected]
4. London School of Digital Marketing
Founded by a team of successful marketing and tech professionals, the London School of Digital Marketing is an institution that works to meet the growing demand for designers, developers, and marketers.
They offer a Certified Digital Learning course and are accredited by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications. The certification exams are available in 120 countries.
Have a look at their digital marketing course structure.
Course Syllabus
- Content Creation & Marketing
- Professional Diploma in Digital Marketing
- Introduction to Digital Marketing
- Analytics
- Digital Display and Video Advertising
- Email Marketing
- Mobile Marketing
- Pay Per Click
- Search Engine Optimization
- Social Media Marketing
- Strategy and Planning
Course Duration & Fees
London School of Digital Marketing is #4 on our list of top digital marketing courses in the City of Westminster. This school offers a digital marketing course for 30 hours and the fee for the course is USD 2160.
Course Highlights
- Assignment
- Skill Level
- Certifications
- Live Coaching
- Tool Based Learning
- Flexible, Scalable Training
- Training Staff
Contact Details
Phone Number – +44 20 3770 9302
Address – 516 West Carriage House, Royal Carriage Mews, London SE18 6GB
Email – [email protected]
5. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Winning the War of Attention and Online Advertising
- Managing Customer Relationships
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Duration & Fees
Imperial College Business School is #5 on our list of top digital marketing courses in the City of Westminster. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Highlights
- Gain an in-depth perspective on the digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
Contact Details
Phone: +44 148 369 4881
These were the top 5 digital marketing courses in the City of Westminster for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. Why is digital marketing time-consuming?
Digital marketing is a demanding as well as time-consuming aspect of any business. This is because you need to keep up with all the conversations about your brand, monitor the efforts of your competitors, connect with your audience, stay on top of industry trends, create relevant as well as valuable content, and so much more.
Q. What is the Fee for Digital Marketing Courses in the City of Westminster?
The digital marketing course fees in the City of Westminster on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. What is the qualification for digital marketing?
No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
To Conclude
These were the top 5 digital marketing courses in the City of Westminster. As we look for new skills to develop and sharpen our knowledge in today’s world, learning Digital Marketing can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.
In our opinion, you should check out IIDE’s Online Digital Marketing Course and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum, and amazing trainers, IIDE’s course is worth taking!
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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