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Are you looking for digital marketing courses in the City of Westminster? Then you are at the right place. We have shortlisted below the 5 best digital marketing courses in the City of Westminster along with the course syllabus, fees, and duration that you can choose from to master your digital marketing skills.
Since the onset of the pandemic, companies are competing to market themselves to be able to reach a wider audience. Almost all reputed companies and brands have been busily focusing on marketing their products online and the demand for digital marketing professionals is quite high. Have a look at the number of digital marketing jobs available in and around the City of Westminster.
The number is skyrocketing! It seems like the perfect time to pursue a career in digital marketing. If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 31, 2024
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Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Westminster for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Westminster.
List of Top 5 Digital Marketing Courses in the City of Westminster
Here’s an overview of the top 5 digital marketing courses in Westminster, their duration, and their fee structure.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1058 reviews) |
| University of Westminster | 10 Weeks | (246 reviews) |
| King’s College London | 12 Months | (734 reviews) |
| London School of Digital Marketing | 30 Hours | (44 reviews) |
| Imperial College Business School | 21 Weeks | (89 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | âś… | âś… |
| Ai Integrated Syllabus | âś… | âś… |
| Placement Assistance | âś… | âś… |
| 1-on-1 Mentoring | âś… | âś… |
| Module Specific Professors | âś… | âś… |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation â—Ź Brand Truth: Marketing Fundamentals â—Ź Customer Journey: AIDA Funnel â—Ź Presentation Skills â—Ź Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing â—Ź Website Basics â—Ź Search Engine Optimisation â—Ź Google Ads â—Ź E-Commerce â—Ź Corporate Soft Skills â—Ź Reporting & Excel Training |
| Advance & Professional Course | Social Marketing â—Ź Social Media Organic â—Ź Brand Reputation Management â—Ź Social Media Paid â—Ź Influencer Marketing â—Ź Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics â—Ź Lead Generation & Nurturing â—Ź Google Analytics â—Ź Capstone Project â—Ź Interview Preparation â—Ź Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy â—Ź Media Planning â—Ź Conversion Rate Optimization â—Ź Customer Relationship Management â—Ź Blogging, AdSense & Affiliate Marketing â—Ź Freelancing Economics & Overview â—Ź Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills â—Ź Art of Pitching â—Ź Client Servicing â—Ź Campaign Planning â—Ź Project Management â—Ź Harvard Multimedia Case Study â—Ź Leadership & Conflict Resolution Skills â—Ź Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. University of Westminster
The University of Westminster offers a Certified Digital Marketing Professional Course in the heart of London, which is a short course on marketing. This is accredited by The Digital Marketing Institute – an international professional association for Digital Marketers.
Upon successful completion of the course, you will become a Certified Digital Marketing Professional and also gain 12 months membership of the Digital Marketing Institute as a professional.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Marketing
- Email Marketing
- Display Video Marketing
- Website Optimisation
Course Highlights
- 3-4 Year Course
- Practise Based Assessment
- Expert Faculty
- Digital Marketing Lab Access
| Course Benefits Matrix | University of Westminster |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | ❌ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Duration and Fees
The University of Westminster is #2 on our list of digital marketing courses in the City of Westminster. This course is suitable for students, small business owners, marketers, and professionals. It is taught through an online virtual classroom for a duration of 10 weeks and costs ÂŁ1500.
Course Placements
We were unable to find any information about its placement assistance as their placement page is currently inaccessible.
Course Reviews
The University of Westminster has a rating of on Google based on 246 reviews.
Culture
Here’s a glimpse of student life at the University of Westminster-
Contact Details
Phone Number – +44 (0)20 3506 9900
Address – 35 Marylebone Rd, Marylebone, London NW1 5LS, UK.
Email – [email protected]
3. King’s College London
Established in 1829 by King George IV and Arthur Wellesley, King’s College is one of the oldest universities in England. King’s College currently ranks 35th in the world according to QS Rankings 2022.
Their digital marketing program seeks to develop the critical and analytical capabilities of the participants through rigorous academic study and aims to provide you with knowledge of both strategic and tactical use of digital marketing.
Course Syllabus
- Digital Marketing Strategy
- Research in Marketing
- Marketing Analytics
- Social Media & Marketing
- Neuromarketing
- B2B Marketing
- Brand Management
Course Highlights
- Practical Learning Approach
- London Campus Learning
- Networking Opportunities
| Course Benefits Matrix | King’s College London |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | ❌ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Duration and Fees
King’s College London is #3 on our list of digital marketing courses in the City of Westminster. The course is offered for a duration of 12 months and the fee for the course is USD 22,672 for home students and USD 40070 for overseas students.
Course Placements
We were unable to find any information about its placement assistance as its placement page is currently inaccessible.
Course Reviews
King’s College London has a rating of on Google based on 734 reviews.
Culture
Here’s a glimpse of student life at King’s College London-
Contact Details
Phone Number: +44 (0)20 7836 5454
Address: King’s College London, Strand, London WC2R 2LS United Kingdom.
Email: [email protected]
4. London School of Digital Marketing
Founded by a team of successful marketing and tech professionals, the London School of Digital Marketing is an institution that works to meet the growing demand for designers, developers, and marketers.
They offer a Certified Digital Learning course and are accredited by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications. The certification exams are available in 120 countries.
Course Syllabus
- Analytics
- Digital Display and Video Advertising
- Email Marketing
- Mobile Marketing
- Pay Per Click
- Search Engine Optimization
- Social Media Marketing
- Strategy and Planning
Course Highlights
- Assignment
- Skill Level
- Certifications
- Live Coaching
- Tool Based Learning
- Flexible, Scalable Training
- Training Staff
| Course Benefits Matrix | London School of Digital Marketing |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | âś… |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Duration & Fees
London School of Digital Marketing is #4 on our list of top digital marketing courses in the City of Westminster. This school offers a digital marketing course for 30 hours and the fee for the course is USD 2160.
Course Placements
Course Reviews
London School of Digital Marketing has a rating of on Google based on 44 reviews.
Culture
Here’s a glimpse of student life at London School of Digital Marketing-
Contact Details
Phone Number – +44 20 3770 9302
Address – 516 West Carriage House, Royal Carriage Mews, London SE18 6GB
Email – [email protected]
5. Imperial College Business School
Imperial College Business School is one of the finest schools in the world. The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Course Syllabus
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
Course Highlights
- Gain an in-depth perspective on the digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Stay up to date with the latest developments
| Course Benefits Matrix | Imperial College Business School |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | ❌ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Duration & Fees
Imperial College Business School is #5 on our list of top digital marketing courses in the City of Westminster. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Placements
We were unable to find any information about its placement assistance as their placement page is currently inaccessible.
Course Reviews
Imperial College Business School has a rating of on Google based on 89 reviews.
Culture
Here’s a glimpse of student life at Imperial College Business School-
Contact Details
Phone: +44 148 369 4881
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
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SEO Manager & Corporate Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.Â
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.