5 Best Digital Marketing Courses in Springfield To Upskill Your Career

Updated on: Mar 9, 2022
Digital Marketing Course in Springfield - Featured Image

Are you from Springfield, and finding it difficult to choose the best digital marketing courses in Springfield?

Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Springfield, with all the necessary course details such as syllabus, duration, fees, placement, etc.

The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.

Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing

Now, let us take a look at the digital marketing jobs available in Springfield and the neighboring areas.

Digital Marketing Courses in Springfield - Job Statistics

(Source: Indeed.com)

Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Springfield are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • The University of Illinois at Urbana-Champaign– Offers a Digital Marketing Specialization course that is considered to be one of the finest marketing courses across various MOOC providers.
  • American Graphics Institute (AGI)– Offers a Digital Marketing online course that is led by real-time professors with whom you can interact.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Springfield with placements in detail.

 

List of Top 5 Digital Marketing Courses in Springfield

Here’s an overview of the top 5 digital marketing courses in Springfield, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2,000
The University of Illinois 8 Months
American Graphics Institute (AGI)
NobleProg 14 Hours USD 2,900
Delphi Training Centre

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. The University of Illi#jumpctanois at Urbana-Champaign 

Digital Marketing Courses in Springfield - university of illinois - urbana champaign

The Digital Marketing Specialization course offered by the University of Illinois on Coursera is considered to be one of the finest marketing courses across various MOOC providers. 

The specialization is split into 5 marketing courses and a capstone project. The specialization equips its learner with the latest skillsets and answers your question of how to do digital marketing. At the end of the specialization, you will be able to formulate your digital marketing plan.

Course Syllabus

  • The Digital Marketing Revolution
  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Marketing Analytics in Practice
  • Digital Media and Marketing Principles
  • Digital Media and Marketing Strategies
  • Digital Marketing Capstone

Course Duration and Fees

The Digital Marketing Specialization course offered by the University of Illinois on Coursera is a self-paced course that takes approximately 8 months to complete at a suggested pace of 5 hours/week and for information regarding the fees, kindly contact the institute.

Course Highlights

  • Shareable Specialization and Course Certificates
  • Self-Paced Learning Option
  • Course Videos & Readings
  • Practice Quizzes
  • Graded Assignments with Peer Feedback
  • Graded Quizzes with Feedback
  • Graded Programming Assignments

Contact Details 

Phone: 217-333-0302
Email: admissions@illionois.edu
Address: 901 West Illinois Street, Urbana, IL 61801

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. American Graphics Institute (AGI)

digital marketing courses in Springfield - AGI logo

AGI’s online Digital Marketing lessons are taught by seasoned professionals and are delivered through a tried-and-true platform that you can access from any Windows, Mac, or iPad. Individuals can take public digital marketing courses online, as well as groups and companies can take private digital marketing training online. You can learn Digital Marketing online from real-time professors with whom you can interact, ask questions, and receive comments from.

Course Syllabus 

  • Google Analytics Training Class
  • HTML Email Course – Introduction
  • Responsive HTML Email Course
  • InDesign Class – Introduction
  • Photoshop Class – Introduction
  • Adobe Illustrator Class – Introduction
  • Premiere Pro Class – Introduction
  • Apple Keynote Training Class
  • HTML Course – Introduction

 Course Duration and Fees

The duration of this course is not mentioned. The fee varies from module to module. Please contact the institute for more details.

Course Highlights 

  • Online classes from expert instructors
  • Courses online on your own computer
  • Convenient online digital marketing training without traveling
  • Certification Training
  • Free retakes
  • Detailed curriculum
  • Live instructor
  • Flexible rescheduling

Contact Details  

Phone: 781-376-6044
Address: 187 Ballardvale St Wilmington, MA 01887

4. NobleProg

Digital marketing courses in Springfield - noble prog logo

The company provides live classes regardless of onsite or online training along with flexibility and affordability. Courses that suit your level of expertise are regularly updated with the changing technologies. The trainers are academic experts who regularly take feedback to ensure improvement and maintenance of course quality.

They at present offer more than 1,000 training outlines. At NobleProg they emphasize delivering academic knowledge combined with practical skills to the participants.

Course Syllabus

  • Introduction to Digital Marketing
  • Search Engine Optimization and Marketing
  • Digital Display Advertising
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy & Planning

Course Duration and Fees

NobleProg is #4 on our list. This institute provides online live training of 14hrs (usually completed in 2 days). The price of the digital marketing course is USD 2,900 (online).

Course Highlights

  • There are no specific requirements needed to attend this course. A good understanding of the Internet and Computers would be helpful.
  • Instructor-led live training course 
  • Online course

Contact Details

Phone: England: +44 (0)208 089 0990
Email: training@nobleprog.co.uk

5. Delphi Training Centre

Digital Marketing Courses in Springfield - delphi logo

The Delphi Training Centre is one of the most reputable institutes providing digital marketing training to people in the Denton area. In order to enhance the productivity of skilled professionals, Delphi was founded by qualified professionals. 

For people aspiring to enhance their skills and cope with the current market trends, Delphi offers unique, innovative, and effective training opportunities.

Course Syllabus

  • Introduction to Digital Marketing
  • WordPress Website Designing & Planning
  • Mastering SEO
  • Mastering Email Marketing
  • Mastering Affiliate Marketing & Influencer Marketing
  • Mastering Mobile Marketing
  • Mastering Video Marketing
  • Mastering Social Media Optimization & Marketing
  • Mastering Search Engine Marketing (SEM / PPC)
  • Content Marketing
  • Online Reputation Management
  • Google Analytics / Web Analytics
  • Google Certification Exams

Course Duration and Fees

Delphi Training Centre is #5 in our top digital marketing courses on the Springfield list. To learn more about their fee and course duration, kindly use the contact information given below.

 Course Highlights

  • Certified & Professional Trainers
  • Live Instructor-Led Training
  • Flexible Batch Timings
  • Placement Assistance
  • Reputed Study Materials
  • 24+ Hours of Live Online Training
  • Access To Edudelphi E-Learning Portal
  • Exam Success Slides Access
  • Practice Questions
  • 24*7 Support
  • Mock Tests
  • Free Career Guidance
  • Revision Class Before Exam

Contact Details

Phone: 9474989111
Email: info@edudelphi.org

Now that we’ve covered the best digital marketing courses in Springfield, let’s take a look at some frequently asked questions

 

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Springfield?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at admissions@iide.co to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Springfield.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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