Searching for the best digital marketing courses in Nairobi? If yes, then you are at the right place. We have come up with a listicle of the top 6 digital marketing courses in Nairobi with all the necessary details like fees, curriculum, placements, and many more.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
In today’s world, it seems as if digital marketing is everywhere. You cannot open a newspaper, listen to the radio, or watch television without coming across digital marketing.
The companies have actively made a point of using digital marketing to promote and market their goods and services. This has led to an increase in demand for digital marketing skills and a career in digital marketing has some amazing benefits that come with it too.
(Source: Linkedin.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Nairobi for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Nairobi.
List of Top 6 Digital Marketing Courses in Nairobi
Here’s an overview of the top 6 digital marketing courses in Nairobi and their course benefits at a glance. All 6 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. OraDMT
OraDMT offers digital marketing training in Kenya. Since their inception in 2015, they have taught and qualified more digital marketers in Kenya than any other organization. They provide a wide range of courses in a variety of fields, including digital marketing, design, business, finance and accounting, and many others.
OraDMT provides an option to choose between online tutorials, online live teachers, or physical classrooms, as per your comfort.
Course Syllabus
- Introduction
- Social Media Marketing
- Content Marketing
- Email Marketing
- Content Management System
- Search Engine Optimisation
Course Highlights
- Access on tablet and phone
- 56 Sessions
- Certificate of completion
- Full Life-Time Access
- 24/7 Support
| Course Benefits Matrix | OraDMT |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at OraDMT. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a 5.0-star Google My Business rating, OraDMT boasts a reputation for equipping students with practical skills in SEO, social media marketing, and more (as mentioned in Reviews 1 and 3). However, some, like the reviewer in Review 5, might find the focus on specific areas less comprehensive than a broader marketing education.
Culture
For this course, we were unable to find any pictures of the student culture at OraDMT as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Address: Westlands Business Centre, Chiromo Ln, Nairobi, Kenya
Phone: +254 745 564 273
Email: info@oradmt.com
3. NIIT
NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements.
The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast and comprehensive array of talent development programs.
Course Syllabus
- SEO Optimization (Both On Page And Off Page)
- ROI Optimization
- Website Building
- Social Media Marketing
- Influencer Marketing
- Google Advertising Ecosystem
Course Highlights
- 3 Job Interview Opportunities with Top Companies*
- Live Mentor-led Sessions
- Placement Support with Verified Records
- Acquire Day 1 Job-Ready Skills with GenAI Edge
| Course Benefits Matrix | NIIT |
|---|---|
| Ai Integrated Syllabus | ✅ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone No.: +1 777 4088738
E-mail: United States of America businessimpact@niit.com
4. EduDelphi
EduDelphi, founded in 2015, is one of the leading digital marketing training institutes. It was founded by qualified professionals in order to meet the growing demand for skilled professionals by increasing job productivity. Each trainee receives customized training solutions based on their specific needs and requirements. They guarantee thorough training and education.
Course Syllabus
- Introduction
- Technical SEO
- Link Building
- Local Search Optimization
- KPIs
Course Highlights
- Beginner Friendly Module
- Interactive Learning
- Placement Assistance
- 3+ Tools Covered
- Certification from Google, etc.
| Course Benefits Matrix | EduDelphi |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Delphi Star Training Center. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Boasting a 4.6-star Google My Business rating, Delphi Star Training Center is praised for its supportive instructors (mentioned in Reviews 1 and 4) and comprehensive learning materials, including online resources (highlighted in Review 1). While specific course experiences vary (as seen in Reviews 2 and 5), it’s important to consider potential limitations in course variety when choosing a training provider.
Culture
Here, a glimpse of student life at the Delphi Star-
Course Details
Phone: +97143963634
Email: info@edudelphi.com
5. EDULINK International College, Nairobi
EDULINK International College was established in the year 2014. They offer one of the best digital marketing courses in Kenya and also offer a wide range of professional job-oriented courses at the undergraduate level. Their courses are specially designed by industry experts and professionals for Undergraduates, Graduates, as well as working professionals.
Course Syllabus
- Social Media Optimisation
- Analytics
- SMO
- HTML5
- CSS3
- JavaScript
- Analyze a Website’s performance
Course Highlights
- 10 Weeks Duration
- Digital Marketing Certification from ICDL Africa
| Course Benefits Matrix | EDULINK International College |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Edulink International College. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
With a 4.3-star rating on Google My Business, Edulink International College receives praise for its experienced instructors (mentioned in Review 1) and modern facilities (highlighted in Review 5). However, limited reviews mentioning the curriculum or student outcomes make a comprehensive evaluation challenging. Consider researching the specific program and its career relevance before enrolling.
Culture
Here, a glimpse of student life at Edulink International College-
Contact Details
Phone: +254 702 684 392
Email:admission@edulink.ac.ke
Address: 2nd Floor, Prosperity House, Westlands Road.
6. Digital4Africa
Francis Waithaka founded the firm in 2014 with the goal of assisting Kenya’s small and medium businesses. Over 1000 students have been trained by them.The team is enthusiastic about developing online and mobile technology. Experienced UX designers, web designers, software engineers, data scientists, and content writers make up their team.
Course Syllabus
- Social Media Marketing & Strategy
- Conversion Rate Optimization (CRO)
- Digital Marketing Tools
- Search Engine Optimization (SEO)
- Content Marketing
- Media Buying
- Email Marketing
- Making Sense Of Data (Google Analytics Included)
- User Experience
Course Highlights
- 1-hour daily class
- 10 days training
- 30 days of free mentorship
- Completion Certification from digital4africa
| Course Benefits Matrix | Digital 4 Africa |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Digital 4 Africa. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a 4.9-star rating on Google My Business, Digital 4 Africa is commended for its insightful training (mentioned in both Review 1 and 5) and personalized approach (highlighted in Review 2). However, some, like the reviewer in Review 3, might find their services focused on website development, extending less broadly into other digital marketing areas.
Culture
Here, is a glimpse of student life at Digital 4 Africa-
Contact Details
Phone: +254 743 830663
Email: hello@digital4africa.com
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Nairobi?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills
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