Top 7 Digital Marketing Courses in McKinney To Advance Your Career

Your search for the best digital marketing courses in McKinney ends here, as we have listed out the 7 best digital marketing courses for you in this blog along with their syllabus, duration and fees, highlights, and more.

Before starting with the list, you might want to have a look at different career opportunities in digital marketing based on your knowledge and fields of interest. During the pandemic, things have changed drastically and the demand for digital marketing freshers has increased rapidly to ensure growth in businesses. Hence, there is a growth in career opportunities for digital marketing enthusiasts.

Check out the demand for digital marketing specialists in McKinney:

With such great demand, this is the right time to enter this industry & excel through the various great jobs in digital marketing that will come your way. Now, let’s continue with the blog and understand the top 7 digital marketing courses in McKinney.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in McKinney for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them?
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in McKinney.

List of Top 7 Digital Marketing Courses in McKinney

Here’s an overview of the top 7 digital marketing courses in McKinney, their duration, and their fee structure.

Institute	Course Duration	Google Reviews
IIDE – The Digital School	6-11 months	4.8 (1058 reviews)
iCert Global	3 Months	4.5 (95 reviews)
Simplilearn	3 Months	4.4 (622 reviews)
upGrad	8 Months	4.1 (498 reviews)
Udemy	Lifetime	1.6 (22 reviews)
Collin College	–	4.4 (8 reviews)
Pathrise	8 Weeks	3.5 (81 reviews)

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

 

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. Icert Global

iCert Global is one of the fastest-growing Education Brands, both as an Accredited Training Organization (ATO) and an Accredited Examination Centre (AEC). We are in the process of reinventing the training industry!

Cost-effective solutions and convenient access to our customers proved to be our cornerstones. Professional Certification continues to be in vogue as an important gradient to success not just adding another dimension but differentiating by its distinction.

Course Syllabus

• SEO
• PPC
• Social Media Marketing
• Email Marketing
• Content Marketing
• Web Analytics
• Website Development using WordPress
• WordPress Training
• Affiliate Marketing

Course Highlights

• 80+ hours of instructor-led training
• Instructor-led online project mentoring sessions
• Instructor Dream Team of silicon valley authors
• Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
• Practical session on key concepts like SEO, SEM, website conversion

Course Benefits Matrix	iCert Global
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	✅
Mandatory Internships	❌

Course Duration & Fees

The duration of the digital marketing course is 3 months and the fee is USD 299.

Course Placements

We couldn’t any placement partners on their page, kindly check with the institute to know more.

Course Reviews

iCert Global has a rating of 4.5 and 95 reviews on Google. iCert Global is a well-regarded Digital Marketing training institute with knowledgeable instructors and helpful support staff. However, some students have experienced delays in receiving their marks cards and certification sheets.

Culture

For this course, we were unable to find any pictures of the student culture at iCert Global. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone No.: +1 (713)-287-1187
Email: [email protected]

3. Simplilearn

Simplilearn is one of the world’s leading institutes that provides digital marketing courses through Search Engine Journals. It has helped various students and professionals acquire certificates and upskill themselves. Simplilearn has had various online boot camps. 

Course Syllabus

• SEO, Content Marketing, Pay-Per-Click, and Digital Analytics
• Social Media, Mobile Marketing and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO) 
• Advanced Pay Per Click (PPC) Certification Program
• Advanced Social Media (With OMCP Voucher)

Course Highlights

• Live coaching
• Program Certificate
• Tool based learning

Course Benefits Matrix	Simplilearn
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

Course Duration and Fees

Simplilearn offers a 3-month online digital marketing course. The fee for the course is USD 806.61 + taxes.

Course Placement

Online training institute helps with 100% placement assistance to its students.

Course Review

The academy has a 4.4-star rating with 622 Google reviews.

Culture

It’s an online learning platform.

Contact Details

Phone: 1800-212-7688

4. upGrad

upGrad offers excellent courses in Digital Marketing. These courses are exclusively designed for working professionals. So, you can keep your job and upskill simultaneously. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Apart from regular interaction and one-on-one communication sessions with the mentors, students also get placement assistance in some of the top firms in the country.

Course Syllabus

• SEO
• SEM
• Link building
• Web Analytics
• Social media marketing
• Content marketing
• Email marketing
• Branding

Course Highlights

• Certifications from MICA and Facebook
• 15 Case Studies and Live Projects
• MICA Alumni Status
• Video Library with 70+ Tools
• Fortnightly Coaching by Industry Mentors
• Personalized Resume Feedback
• Mock Interviews by Hiring Managers
• No-Cost EMI Option

Course Benefits Matrix	upGrad
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

Course Duration and Fees

The Advanced Certificate in Digital Marketing and Communication course offered by upGrad is for around 8 months. They recommend taking 7 hours of lectures per week. The course fees start from USD 43 per month. 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Course Reviews

upGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Toll-free no: 1800 210 2020
Email: [email protected]

5. Udemy

Udemy has become one of the biggest online learning platforms. They offer a variety of marketing courses ranging from SEO to Google Ads and Sales.  More than 5,00,000 people have enrolled in the online digital marketing course on Udemy.

Course Syllabus

• Market Research
• WordPress Setup
• SEO Writing
• Youtube Marketing
• Google Ads
• Linkedin Marketing
• Google Ads
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

Course Highlights

• 22.5 hours of on-demand video
• 35 articles
• 10 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Certificate of completion

Course Benefits Matrix	Udemy
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	✅
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

Course Duration & Fees

You get lifetime access to the course in Udemy. The fee for the course is USD 46.68.

Course Placement 

Contact the institute for more details on placement.

Course Reviews

With a 1.6-star rating, It has 22 Google reviews from the students.

Culture

Contact the institute for student activities and more information on culture.

Contact Details

Website: https://about.udemy.com/

6. Collin College

Since offering its first classes at area high schools in 1985, Collin College has expanded to serve more than 59,000 credit and continuing education students each year. 

The only public college in Collin County, the college offers more than 100 degrees and certificates in a wide range of disciplines, including new Bachelor of Science in Nursing (BSN) and Bachelor of Applied Technology (BAT) in Cybersecurity degrees.

Course Syllabus

• Business Intelligence Using Google Analytics.
• Internet Marketing Using Google Ads.
• WordPress I.
• Search Engine Optimization (SEO) for Small Businesses – Basic.
• Internet Marketing Using YouTube.
• Photoshop I.
• SEO for Small Business – Advanced.
• Social Media Marketing Technologies – Basics.
• WordPress II.

Course Highlights

Small business owners, marketing professionals, web developers, and entrepreneurs will benefit from this certificate series as it provides information on how to capitalize on web marketing strategies. After completing the core courses, take four additional electives to earn the Digital Marketing Certificate.

Course Benefits Matrix	Collin College
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	✅
Mandatory Internships	❌

Course Duration & Fees

Course duration and fees are not mentioned. Kindly contact the institute for the same.

Course Placements

Contact the institute for more details on placement.

Course Reviews

Collin College has a rating of 4.4 on Google based on 8 reviews.

Culture

N/A

Contact Details

Email: [email protected]
Contact No.: 972.377.1790

7. Pathrise

Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more.

Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of the 8-week program, additional workshops, and weekly 1-1 sessions are also held till you land a job.

Course Syllabus

• Paid search
• Paid social
• Display ads
• SEO
• Content Marketing
• Earned Media
• Email Marketing
• Marketing Automation
• Conversion Rate Optimization
• Marketing Analytics

Course Highlights

• Free until you get hired
• 1-on-1 with a personal mentor
• Online and flexible
• Guaranteed placement

Course Benefits Matrix	Pathrise
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	✅
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	✅
Mandatory Internships	❌

Course Duration and Fees

The duration of the course is approx. 8 weeks. The fee for the course is not mentioned, please contact the course provider for further details.

Course Placements

Students from Pathrise have been placed at companies like Facebook, Google, Amazon, and Stripe.

Course Reviews

Pathrise has a rating of 3.5 on Google based on 81 reviews.

Culture

Here’s a glimpse of student life at Pathrise-

Contact Details

Address: San Francisco Bay Area, California, United States.

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which are the best Digital marketing courses in McKinney?

Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies. 

Q. What will be the cost of a digital marketing course?

Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.  

Q. What are the eligibility criteria to get into a digital marketing course?

Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.

Q. Which field is best in digital marketing?

Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, email marketing, etc. You can master any of these fields with perfect knowledge and skills.

Q. Is Digital Marketing Worth It?

Ans. Yes, Digital Marketing is worth it. This industry is gaining a lot of popularity due to its effectiveness. And It’s got a place for all kinds of individuals, be it, creative, analytical, etc. 

Q. What courses come under digital marketing?

Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.