6 Best Digital Marketing Courses in Johannesburg With Course Details

Updated on: Feb 25, 2024
Digital-Marketing-Courses-in-Johannesburg-Featured-Image

Are you looking for the best digital marketing courses in Johannesburg? This blog contains a list of the top 6 digital marketing courses in Johannesburg including important details needed to make your choice easier like the course details, duration, fees, curriculum, and more.  

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

Digital marketing can be considered one of the most lucrative industries. Despite being relatively new, the scope for this field has increased each year and its future is gleaming bright. 

To enter this field with an adept skill set, watching videos or attending webinars would not be enough. In order to start a successful career, you need hands-on training, a practical approach, and learn from existing professionals. 

Before we divulge the list, let’s take a look at the demand for digital marketing professionals in Johannesburg:

Digital Marketing Jobs in Johannesburg

Source: Indeed.com

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Johannesburg for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Johannesburg.

List of Top 6 Digital Marketing Courses in Johannesburg

Here’s an overview of the top 6 digital marketing courses in Johannesburg and their course benefits at a glance. All 6 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Digital Business Academy

Digital Marketing Courses in Johannesburg - Digital Business Academy Logo

Digital Business Academy was founded in 2012 and its main goal is to equip young individuals for the digital future. They have trained over 3500 professionals from over 250 companies and are one of the most sought-after institutes in the city.

They use the latest research, case studies, techniques, and tools to help their students improve their digital experiences, learning and exposure. They provide a wide range of customized learning programs and solutions to help improve and advance digital skills. They also assist in building better teams, boost marketing performance and deliver real-time results through their live training sessions. 

Course Syllabus

  1. Introduction to Digital Marketing
  2. Website Optimisation
  3. Content Marketing
  4. Social Media Marketing
  5. Search Engine Optimisation (SEO)
  6. Paid Search using Google Ads
  7. Display & Video Advertising

Course Highlights

  • HD video lessons to build your knowledge and skills
  • Weekly virtual Q+A with lecturer
  • Downloadable eBooks, case studies, templates and toolkits
  • Quizzes to reinforce learning and test your knowledge
  • Guided walk-throughs with techniques and tips
  • Support for all your technical questions
Course Benefits Matrix Digital Business Academy
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Students from Digital Business Academy get placed at companies like –

Digital Business Academy Placement

Course Reviews

Digital Business Academy has a 5.0 rating and 1 review on Google where students have highlighted having a good learning experience.

Culture

Here, is a glimpse of student life at Digital Business Academy

Digital Business Academy Student Culture

Contact Details

Phone Number:+27 72 651 3320
Address:  Sandown, Blouberg, Cape Town, South Africa, 7441
Email ID: admin@digitalbusinessacademy.co.za

3. EXCELR

ExcelR Logo - Digital Marketing Courses in Melbourne

Listed at #11 on our list, ExcelR is one of the well-known institutes globally and in Mumbai. They offer an extensive range of courses with a focus on the current Digital Marketing industry trends. 

Their digital marketing course covers all aspects of Digital Marketing and also focuses on the practical use of tools, studying cases, and resume-building that can help their students stand out.

Course Syllabus

  • Introduction To Digital Marketing
  • Search Engine Optimization
  • Analytics Google Search Console
  • Search Engine Marketing
  • Social Media Marketing
  • WordPress
  • Analytics GA 4

Courses Highlights

  • Access to E-learning
  • Tailored Course Curriculum
  • Blended Training Model
  • Peer Support
Course Benefits Matrix ExcelR
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course Hybrid
Mandatory Internships

 

Course Placements

Students from ExcelR have been placed at companies like Elecon, CSC, and Apex. 

 Digital Marketing Courses in Mumbai - IIM Skills Placements

Course Reviews

ExcelIR has a rating of 4.6 and 775 reviews on Google. Many of their students found their sessions to be highly beneficial, enabling them to upskill effectively. However, few students have reported encountering challenges with post-course services.

Culture

Here’s a glimpse of student life at ExcelR- 

excelr culture - digital marketing courses in mumbai

Contact Details

Phone: 091082 38354

4. Damelin Online

Digital Marketing Courses in Johannesburg - Damelin Online Logo

Damelin Online was founded in 2016 by a small startup company. UNi4 Online (PTY) LTD, partners with Damelin (PTY) LTD, to curate and deliver superior-quality online short learning and accredited full-time programmes. Their aim is to provide online education to 50000+ working professionals across Africa by 2025. 

Course Syllabus

  1. Orientation Module
  2. Definition of the Digital Marketing Institute Method | Digital Marketing
  3. Search Marketing: SEO
  4. Search Marketing: PPC
  5. Digital Display Advertising (DDA)
  6. Email Marketing
  7. Social Media Marketing

Course Highlights

  • 10 Module
  • 6 Month Duration
  • Anytime Registration
  • Certificate
Course Benefits Matrix Damelin Online
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Damelin Online. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Damelin Online has a 1.0 rating and 3 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.

Culture

For this course, we were unable to find any pictures of the student culture at Damelin Online as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone Number: +27 10 880 8273
Email ID: info@damelinonline.co.za

5. Digital School of Marketing 

Digital Marketing Courses in Johannesburg - Digital School of Marketing Logo

The Digital School of Marketing (DSM) is South Africa’s top provider of digital marketing education. Their educational institution is peculiar due to all the marketing courses being accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are a member of the IAB South Africa. 

DSM is also an endorsed member of the CPD Certification Service of the UK. thus, their courses are internationally transferable and endorsed. The college offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options,  making learning highly sought-after digital marketing skills within everyone’s reach. All of the courses are comprehensively designed and perfectly suited to the demands of the digital marketing industry.

Course Syllabus

  1. WordPress 
  2. Search Engine Optimisation 
  3. Pay-Per-Click (PPC) 
  4. Social Media Marketing Management 
  5. Email Marketing
  6. Mobile Marketing 
  7. Digital Marketing Strategy 

Course Highlights

  • Slides With Digital Marketing Information Pertaining to Each Module and Subject
  • Infographics Designed Specifically Learning Outcomes
  • Videos Designed Specifically for the Learning Programme
  • Downloadable Ebooks of Every Lesson
  • Earn While You Learn Certificates – After Successful Completion of Each Module You Will Be Awarded a Certificate
  • Formative Assessments, Multiple Choice Questions and Summative Assessments
Course Benefits Matrix Digital School of Marketing (DSM)
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Digital School of Marketing (DSM). To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Earning a 4.9-star Google rating, the Digital School of Marketing (DSM) boasts supportive staff and flexible learning options, allowing students to “seamlessly integrate the course into their busy schedule.” While some praise the depth of the curriculum, others might find the user interface to be “quite simple.” Overall, DSM seems like a solid option for those seeking an accessible and well-supported online learning experience.

Culture

For this course, we were unable to find any pictures of the student culture at Digital School of Marketing (DSM) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za

6. Oakfields College

Digital Marketing Courses in Johannesburg - Oakfields College Logo

Oakfields College started in 2006 and has since grown into a successful, multi faceted organization. They accredit their success to the highly practical methods of teaching and the highly experienced professionals who teach them. They have smaller classes and pay individual attention to students to ensure their success. 

Course Syllabus

  1. Introduction to Digital Marketing 
  2. Digital Marketing Strategy
  3. Planning
  4. Advertisement
  5. Lead Generation

Course Highlights

  • Face-to-Face Lectures
  • Interactive PDFs
  • Local Case Studies
  • Small Group Discussions
Course Benefits Matrix Oakfields College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We were unable to find any course placement for the student at Oakfields College. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Earning a high rating on Google My Business, students praise Oakfields College for its supportive staff and industry-experienced lecturers, who “rule the music industry we know.” While some rave about the positive and encouraging environment, others might find the resources or facilities lacking. Overall, Oakfields College seems like a good fit for students seeking a close-knit learning community led by passionate professionals.

Culture

Here, is a glimpse of student life at Oakfields College-

Oakfields College Student Culture

Contact Details

Phone Number(s): 012 361 0416
Pretoria Campus: Lynnridge Mall, Cnr Jacobson Drive & Lynnwood Road, Lynnwood Ridge, Pretoria

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Johannesburg?

Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand in digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

1 Comment

  1. Honey Whale

    This blog provides really a piece of in-depth information on the Digital Marketing course, it has everything that I need, thank you for posting it.

    Reply

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