Are you looking for digital marketing courses in Durham? Then you are at the right place. We have shortlisted below the 5 best digital marketing courses in Durham along with the course syllabus, fees, and duration that you can choose from to master your digital marketing skills.
Since the onset of the pandemic, companies are competing to market themselves to be able to reach a wider audience. Almost all reputed companies and brands have been busily focusing on marketing their products online and the demand for digital marketing professionals is quite high.
Have a look at the number of digital marketing jobs available in and around Durham.
Source: indeed.com
The number is notably high. It seems like the perfect time to pursue a career in digital marketing.
If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Durham are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Durham University– One of the UK’s longest-established business schools with a vision to lead business thought and practice to improve global wealth and well-being.
- Pitman Training– Offers both classroom and online training to students along with an opportunity to work on live projects.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Durham with placements in detail.
List of Top 5 Digital Marketing Courses in Durham
Here’s an overview of the top 5 digital marketing courses in Durham, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 -6Months | USD 1,500- 2,000 |
| Durham University | 1 Year | USD 18,245 |
| Pitman Training | 200 Hours | – |
| Imperial College Business School | 21 Weeks | USD 5,415 |
| upGrad | 5 Months | USD 282 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Durham University
Founded in 1965, we are one of the UK’s longest-established business schools and are proud to be integral to Durham University. Their vision is to lead business thought and practice to improve global wealth and well-being.
Durham’s MSc Marketing program will equip you with the essential skills and knowledge to excel in the long term across all marketing-related careers.
Course Syllabus
- Contemporary Marketing Communication
- Consumers and Consumption
- Marketing Theory
- Marketing Management and Strategy
- Research Methods in Marketing
- Advanced Marketing Strategy
- Buyer Behaviour and Marketing Innovation
- Consulting
- Digital Marketing
- Global Marketing
- Global Sports Business
- Innovation and Technology
- Management
- Retail Marketing Management
- Dissertation
Course Duration & Fees
Durham University is #2 on our list of digital marketing courses in Durham. The duration of the MSc Marketing course is 1 year. The fee for the course is USD 18,245 for domestic students and USD 35440 for international students.
Course Highlights
- Key to your career
- One-on-one career support
- Career development program
- Sector-specific presentations
- Business projects and placements
- International opportunities
- Online resources
Contact Details
Address: Durham University, Mill Hill Lane, Durham, DH1 3LB, UK
Phone: +44 (0)191 334 5200
3. Pitman Training
Pitman Training Insitute offers training in several courses across a variety of fields. It also has quite a few centers for training across England.
The institute offers both classroom and online training to students along with an opportunity to work on live projects. Their training packages are job oriented and cover basic to advanced topics.
Have a look at the digital marketing course structure.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Paid Search with Google Ads
- Display and Video Advertising
- Email marketing
- Website optimization
- Google Analytics
- Digital marketing strategy
Course Duration & Fees
Pitman Training is #3 on our list of digital marketing courses in Durham. The duration of the course is 200 hours. To learn about the fee structure, please contact the institute using the contact information given below.
Course Highlights
- Certifications
- Flexible training
- Expert tutors
- Practical training
- Doubt solving sessions
Contact Details
Phone: 01937 869563
4. Imperial College Business School
Imperial College Business School is one of the finest schools in the world.
The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.
Given below are the details of their course structure.
Course Syllabus
- Introduction
- Social Media Marketing II – Platforms
- Customer Behaviour, Segmentation, and Journey Mapping
- Customer Segmentation and Big Data
- Online Product Positioning
- Artificial Intelligence in Digital Marketing
- Paid Search
- Driving Sales With Digital Performance Metrics
- Search Engine Optimisation (SEO)
- A/B Testing
- Content Marketing
- Sentiment Analysis
- Email Marketing
- Brand Management in the Digital World
- Winning the War of Attention and Online Advertising
- Managing Customer Relationships
- Online Customer Engagement I
- Framework for Implementing Digital Marketing
- Online Customer Engagement II
- Capstone Project
- Social Media Marketing I – Paid and Organic
Course Duration & Fees
Imperial College Business School is #4 on our list of top digital marketing courses in Durham. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.
Course Highlights
- Gain an in-depth perspective on the digital marketing tactics
- Discover how emerging analytics, tools, and technologies
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Stay up to date with the latest developments
Contact Details
Phone: +44 148 369 4881
5. upGrad
Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements.
With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies.
The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them.
upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.
Course Syllabus
- Excel basics for marketers
- Digital Marketing Metrics and Channels
- Social Media Marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Web Analytics
- Content Marketing
- Creating a blog
- Programmatic ad-buying and display marketing
- Email Marketing
- Integrated marketing strategy
- Soft skills of a digital marketer
Course Duration & Fees
UpGrad is #5 on our list of digital marketing courses in Durham. The duration of the digital marketing is 5 months and the fee is USD 282.
Course Highlights
- One-on-one sessions
- Career Guidance
- Placement support
- Resume building
- Mock interviews
- Soft skill training
- Learn from experts
- Real-time industry projects
- Certifications
- Live and recorded sessions provided
Contact Details
Phone: 1800 210 2020
Email: [email protected]
These were the top 5 digital marketing courses in Durham for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.
FAQs – Frequently Asked Questions
Q. Which is the best place to study Digital Marketing?
The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing.
IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.
Q. Why is digital marketing most effective?
There are many reasons why digital marketing is highly effective. One of its main reasons is it focuses only on the prospects most likely to purchase your product or service. It also levels the playing field in your industry as well as allows you to compete with the bigger brands.
Q. What is the Fee for Digital Marketing Courses in Durham?
The digital marketing course fees in Durham on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. Is digital marketing a good career?
Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.
Q. What are the job opportunities in digital marketing for freshers?
There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
-
Social Media Marketing Executive
-
Digital Marketing Executive
-
SEO Executive
-
SEM Executive
-
Content Marketing Executive
-
Web Development Executive
-
Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
To Conclude
These were the top 5 digital marketing courses in Durham. As we look for new skills to develop and sharpen our knowledge in today’s world, learning Digital Marketing can be extremely beneficial and can help you master several digital marketing techniques and tools in depth.
In our opinion, you should check out IIDE’s Online Digital Marketing Course and learn the in-demand skills required in the digital industry from the safety of your home. With guaranteed placements, the latest curriculum, and amazing trainers, IIDE’s course is worth taking!
We hope the blog has helped gain insight and choose the most suitable institute for you. Let us know in the comments section below.
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