5 Best Digital Marketing Courses in Durham To Kick-Start Your Career

Updated on: Mar 20, 2024
Digital Marketing Course in Durham - Featured Image

Are you looking for digital marketing courses in Durham? Then you are at the right place. We have shortlisted below the 5 best digital marketing courses in Durham along with the course syllabus, fees, and duration that you can choose from to master your digital marketing skills.  

Since the onset of the pandemic, companies have been competing to market themselves to be able to reach a wider audience. Almost all reputed companies and brands have been busily focusing on marketing their products online and the demand for digital marketing professionals is quite high. Have a look at the number of digital marketing jobs available in and around Durham.

job statistic - durham

The number is notably high. It seems like the perfect time to pursue a career in digital marketing. Now, let’s continue with the blog and understand the top 5 digital marketing courses in Durham with placements in detail.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Durham for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Durham.

List of Top 5 Digital Marketing Courses in Durham

Here’s an overview of the top 5 digital marketing courses in Durham, their duration, and their fee structure.

Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.8 (1058 reviews)
Durham University 1 Year (523 reviews)
Pitman Training 200 Hours 4.9(16 reviews)
Imperial College Business School 21 Weeks 4.6 (92 reviews)
upGrad 5 Months 4.1 (498 reviews)
 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies & Projects
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Durham University

digital marketing courses in DURHAM - Durham university logo

Founded in 1965, we are one of the UK’s longest-established business schools and are proud to be integral to Durham University. Their vision is to lead business thought and practice to improve global wealth and well-being.

Durham’s MSc Marketing program will equip you with the essential skills and knowledge to excel in the long term across all marketing-related careers.

Course Syllabus

  • Contemporary Marketing Communication
  • Consumers and Consumption
  • Marketing Theory
  • Marketing Management and Strategy
  • Research Methods in Marketing
  • Advanced Marketing Strategy
  • Buyer Behaviour and Marketing Innovation
  • Consulting
  • Digital Marketing

Course Highlights

  • Key to your career
  • One-on-one career support
  • Career development program
  • Sector-specific presentations
  • Business projects and placements
  • International opportunities
  • Online resources
Course Benefits Matrix Durham University
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration & Fees

Durham University is #2 on our list of digital marketing courses in Durham. The duration of the MSc Marketing course is 1 year. The fee for the course is USD 18,245 for domestic students and USD 35440 for international students.

Course Placements

N/A

Course Reviews

Durham University has a rating of on Google based on 523 reviews.

Culture

Here’s a glimpse of student life at Durham University-

Students chatting with Durham Cathedral in the background

Contact Details

Address: Durham University, Mill Hill Lane, Durham, DH1 3LB, UK
Phone: +44 (0)191 334 5200

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

3. Pitman Training

digital marketing courses in DURHAM - Pitman training logo

Pitman Training Insitute offers training in several courses across a variety of fields. It also has quite a few centers for training across England. 

The institute offers both classroom and online training to students along with an opportunity to work on live projects. Their training packages are job oriented and cover basic to advanced topics.

Course Syllabus 

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization
  • Paid Search with Google Ads
  • Display and Video Advertising
  • Email marketing
  • Website optimization
  • Google Analytics
  • Digital marketing strategy

Course Highlights

  • Certifications
  • Flexible training
  • Expert tutors
  • Practical training
  • Doubt solving sessions
Course Benefits Matrix Pitman Training
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration & Fees

Pitman Training is #3 on our list of digital marketing courses in Durham. The duration of the course is 200 hours.  To learn about the fee structure, please contact the institute using the contact information given below.

Course Placement

The Pitman Training institute helps the students with placement. Contact them for more details.

Course Reviews

It has 16 Google reviews with a 4.9-star rating from students.

Culture

Here’s a glimpse of student life at Pitman Training

Pitman Training Newcastle | Courses in Newcastle

Contact Details 

Phone: 01937 869563

4. Imperial College Business School 

digital marketing courses in DURHAM - Imperial college logo

Imperial College Business School is one of the finest schools in the world.

The Professional Certificate Digital Marketing Course offered by them will equip students with the most in-demand digital marketing skills. They also offer hands-on experience using the latest tools and techniques to accelerate your career in an increasingly digital world.

Course Syllabus 

  • Online Product Positioning
  • Artificial Intelligence in Digital Marketing
  • Paid Search
  • Driving Sales With Digital Performance Metrics
  • Search Engine Optimisation (SEO)
  • A/B Testing
  • Content Marketing
  • Sentiment Analysis
  • Email Marketing
  • Brand Management in the Digital World

Course Highlights

  • Gain an in-depth perspective on the digital marketing tactics
  • Discover how emerging analytics, tools, and technologies
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Stay up to date with the latest developments
Course Benefits Matrix Imperial College Business School
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration & Fees

Imperial College Business School is #4 on our list of top digital marketing courses in Durham. The duration of the Digital Marketing Professional course is 21 weeks, with 10-15 hours of study per week. The fee structure of the course is USD 5415.

Course Placement

The Imperial College Business School helps the students with placement. Contact them for more details.

Course Reviews

It has 92 Google reviews with a 4.6-star rating from students.

Culture

Here’s a glimpse of student life at Imperial College Business School

Management & entrepreneurship People | Imperial College Business School

Contact Details 

Phone: +44 148 369 4881

5. upGrad

digital marketing courses in DURHAM - Upgrad logo

Established in 2015, upGrad is an online higher education platform offering industry-relevant courses designed and taught by industry experts. The institute trains college students to be industry-ready by filling the gap between college academics and corporate requirements. With a great media presence on platforms such as Business Standard, Livemint and upGrad is one of the largest online higher education companies.

The institute has trained more than 10 lakh students to date and has over 300 top companies hiring students from them. upGrad offers courses in Digital Marketing, Data Analytics, and Full Stack Development. Given below are the details of the Digital Marketing course structure.

Course Syllabus

  • Excel basics for marketers
  • Digital Marketing Metrics and Channels
  • Social Media Marketing
  • Content Marketing
  • Creating a blog
  • Programmatic ad-buying and display marketing
  • Email Marketing
  • Integrated marketing strategy
  • Soft skills of a digital marketer

Course Highlights 

  • One-on-one sessions
  • Career Guidance
  • Placement support
  • Resume building
  • Mock interviews
  • Soft skill training
  • Learn from experts
Course Benefits Matrix UpGrad
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Duration & Fees

UpGrad is #5 on our list of digital marketing courses in Durham. The duration of the digital marketing is 5 months and the fee is USD 282. 

Course Placements

Fractal, Kantar, American Express, and Star are some of the brands that have previously hired students from upGrad.

Digital marketing courses in mumbai - upGrad Placement

Course Reviews

upGrad has a 4.1 rating and 498 reviews on Google where many students have praised their learning experience at upGrad. However, while going through some of their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with their placement opportunities.

So if you want to get a better understanding of upGrad’s placements, we suggest you connect with their alumni.

Culture

Since upGrad’s courses are online, we were unable to find any pictures of their student culture.

Contact Details

Phone: 1800 210 2020
Email: customercare@upgrad.com 

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which are the best Digital marketing courses in Durham?

The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over.

Q. What is the Fee for Digital Marketing Courses in Durham?

The digital marketing course fees in Durham on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What is the qualification for digital marketing?

No specific qualification is required to learn digital marketing. One can learn digital marketing anytime one wants to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required. 

Q. Why is digital marketing most effective?

There are many reasons why digital marketing is highly effective. One of its main reasons is it focuses only on the prospects most likely to purchase your product or service. It also levels the playing field in your industry as well as allows you to compete with the bigger brands.

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. What are the job opportunities in digital marketing for freshers?

There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:

  • Social Media Marketing Executive 
  • Digital Marketing Executive
  • SEO Executive
  • SEM Executive
  • Content Marketing Executive
  • Web Development Executive
  • Email Marketing Executive

Share post via

Q
Q

Schedule a Call

Q

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts