5 Best Digital Marketing Courses in Aberdeen Upskill Yourself

Updated on: Feb 25, 2022
Digital Marketing Course in Aberdeen - Featured Image

If you’re looking for the best digital marketing courses in Aberdeen, you’ve come to the right place. We’ve got you covered. For your convenience, we have listed the best digital marketing courses in Aberdeen along with the course syllabus, fees, and placements.

First, let’s get an overview of the digital marketing sector.

Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.

The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.

Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are including digital marketing strategies in their marketing campaigns.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Scotland.

Digital Marketing Courses in Aberdeen - Job Statistics

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Now, let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Aberdeen are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • Northwestern Kellogg– Aim to inspire, educate and equip their students with knowledge so that they can build strong values and organizations.
  • Edureka– An online education and e-learning platform that was founded in 2011 with the aim to provide IT courses.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Aberdeen.

List of Top 5 Digital Marketing Courses in Aberdeen

Here’s an overview of the top 5 digital marketing courses in Aberdeen, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 Months USD 1,500
Northwestern Kellogg 2 Months USD 2,600
Edureka 30 Hours
Imperial College Business School 21 Weeks EUR 3,995
Chief Internet Marketer 30 Hours USD 1,995

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Northwestern – Kellogg School of Management

Digital Marketing Courses in Aberdeen - Northwestern Kellogg

Northwestern Kellogg was established in 1908 providing courses in management, marketing, and digital sciences. They aim to inspire, educate and equip their students with knowledge so that they can build strong values and organizations and create lasting value by using the markets.  They have 7 campuses worldwide and their digital marketing course provides students get an overview of the digital marketing field, allows them to discover their own unique niche, and enables them to develop the skills that hiring managers are seeking.

Course Syllabus

  • A Framework for Marketing in a Digital World
  • Understand Customers and Generating Insights
  • Customer Segmentation and Behavioral Marketing
  • The Customer Journey and Content Strategy
  • Brand Storytelling in a Digital World
  • Accelerating Marketing Execution through Agile Marketing
  • Marketing Attribution, Testing, and Experimentation
  • Marketing Automation and Artificial Intelligence in Marketing

Course Duration and Fees

The duration of the online course is 2 months which converts to 4 – 6 hours per week and the fee for the course is USD 2,600.

Course Highlights

  • Go beyond traditional marketing practices and understand the digital world your customers inhabit.
  • Align your marketing efforts with today’s digital-savvy customers through a clearer comprehension of digital-centric customer behaviors.
  • Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making.
  • Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies.

Course Details

Phone: +1 847-467-7020
Address: 2211 Campus Dr, Evanston, IL 60208, United States

Learn From India’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

Karan Shah

Founder & CEO, IIDE

3. Edureka

digital marketing courses in Aberdeen - edureka logo

Edureka is an online education and e-learning platform. It was founded in 2011 with the aim to provide IT courses. It provides digital marketing courses along with machine learning, cloud computing, and other courses. They have built a platform to enable students who wish to continue and complete their courses by attending live online courses, utilizing a ridiculously committed team of educators

Course Syllabus

  • SEO 1: Keyword Planning and On-Page Optimization
  • SEO 2: Off-Page Optimization
  • Search Engine Marketing: Google Ads
  • Email Marketing
  • Affiliate Marketing(Self-Paced)
  • Social Media Marketing 1: Facebook and Instagram
  • Social Media Marketing 2: YouTube
  • Social Media Marketing 2: Twitter and LinkedIn
  • MasteringGoogleAnalytic1
  • Mastering Google Analytics 2
  • Creating an Integrated Digital
  • Marketing Campaign(Self-Paced)

Course Duration and Fees 

The course duration consists of 30 Hours of Online Live Instructor-led Classes with 10 sessions of 3 hours each. You will get lifetime access to LMS where presentations, quizzes, installation guides & class recordings are available.

The fee for the Edureka lifetime course is only USD 241.94

Course Highlights

  • Instructor-led Live Sessions
  • Assignments
  • Lifetime Access
  • 24 x 7 Expert Support
  • Certification
  • Forum

Contact Details

Phone:+1 877 959 4010 (Toll-Free).
Email: career@edureka.co

4. Imperial College Business School

digital marketing courses in Aberdeen - imperial college business school

Imperial College Business School was established in 2004. Their 21 weeks digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners.

Course Syllabus

  • Introduction
  • Customer Behaviour, Segmentation, and Journey Mapping
  • Online Product Positioning
  • Paid Search
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Email Marketing
  • Winning the War of Attention and Online Advertising
  • Online Customer Engagement I
  • Online Customer Engagement II
  • Social Media Marketing I – Paid and Organic
  • Social Media Marketing II – Platforms
  • Customer Segmentation and Big Data
  • Artificial Intelligence in Digital Marketing
  • Driving Sales With Digital Performance Metrics
  • A/B Testing
  • Sentiment Analysis
  • Brand Management in the Digital World
  • Managing Customer Relationships
  • Framework for Implementing Digital Marketing
  • Capstone Project

Course Duration and Fees

The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995

Course Highlights

  • Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
  • Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
  • Build comprehensive roadmaps for your clients to support their digital marketing efforts
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
  • Stay up to date with the latest developments in the continually evolving field of digital marketing
  • Introduce and lead digital marketing initiatives within your own organization

Contact Details

Phone: +44 (0)20 7589 5111
Email:  business-school@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom

5. Chief Internet Marketer

Digital Marketing Courses in Aberdeen- Chief Internet Marketer

You can obtain digital marketing certification for next-level industry recognition with the Chief Internet Marketer that maintains license with the DMI that manages world-class standards for essential digital marketing education conveniently accessible in Sacramento, California with the help of well-trained area professionals. It also provides certified exams for marketers who are proficient in their field but need a professional certificate to show in their resumes. 

Course Syllabus

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

Course Duration and Fees

The duration of the course is 30 hours with a certification exam of 3 hours. The fee of the digital marketing course is USD1,995.

Course Highlights

  • Learn the latest and up-to-date digital marketing skills
  • Certification is ideal for a wide range
  • Access to HD video lectures with accompanying downloadable program material.
  • The Program Manager is available to support you during your study and assist with any administrative-related queries
  • The Class Network can be accessed 24/7 through your desktop or mobile device
  • Access resources to help you with your studies including self-directed practical exercises and recommended reading.
  • Access to discussion forums to interact with and learn from fellow students to progress through program material toward certification.
  • The Class Network also contains information on the exam, which you must complete successfully to achieve certification

Contact Details

Phone: 888.340.INET(4638)
Email: cim.biz@chiefinternetmarketer.com
Address: 8184 Woodland Center Blvd., Tampa, FL 33614 

Now that we’ve covered the best digital marketing courses in Aberdeen, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Aberdeen?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at admissions@iide.co to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Aberdeen

Share post via

Q

Q
Q

Schedule a Call

"*" indicates required fields

MM slash DD slash YYYY
Hidden
Agree
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden

Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts