5 Best Digital Marketing Courses in Aberdeen Upskill Yourself

If you’re looking for the best digital marketing courses in Aberdeen, you’ve come to the right place. We’ve got you covered. For your convenience, we have listed the best digital marketing courses in Aberdeen along with the course syllabus, fees, and placements.

In 2024, Dentsu expects a big shift in how digital ads are bought. They predict that more than 73% of global ad spending will happen through automated processes. This shows a growing trend of using automated methods in the ever-changing world of digital marketing.

Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication. The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Scotland.

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Now, let’s get started with the list.

Types of Digital Marketing Courses in Aberdeen

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

online digital marketing courses offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Aberdeen for you, it’s essential to have answers to the following questions:

• Does the course have module-specific professors with experience? And if so, which brands have they worked for?
• Are there any networking opportunities with them? 
• What modules are covered in the course? Is the syllabus AI integrated?
• Are case studies included in the curriculum to equip you with analytical skills?
• Does the institute provide 1-on-1 mentoring?
• Do they offer offline classes?
• Are there any mandatory internships for practical learning?
• Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Aberdeen.

List of Top 5 Digital Marketing Courses in Aberdeen

Here’s an overview of the top 5 digital marketing courses in Aberdeen, their duration, and their reviews.

Institute	Course Duration	Reviews
IIDE – The Digital School	4 – 6 Months	4.8 (1099 reviews)
Northwestern Kellogg	2 Months	4.7 (125 reviews)
Edureka	30 hours	N/A
Imperial College Business School	21 Weeks	4.3 (30 reviews)
Chief Internet Marketer	30 Hours	N/A

 

1. IIDE – The Digital School

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Courses Offered

IIDE offers the following online courses in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 Syllabus

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Northwestern – Kellogg School of Management

Northwestern Kellogg was established in 1908 providing courses in management, marketing, and digital sciences. They aim to inspire, educate and equip their students with knowledge so that they can build strong values and organizations and create lasting value by using the markets.  They have 7 campuses worldwide and their digital marketing course provides students get an overview of the digital marketing field, allows them to discover their own unique niche, and enables them to develop the skills that hiring managers are seeking.

Course Syllabus

• A Framework for Marketing in a Digital World
• Understand Customers and Generating Insights
• Customer Segmentation and Behavioral Marketing
• The Customer Journey and Content Strategy
• Brand Storytelling in a Digital World
• Accelerating Marketing Execution through Agile Marketing
• Marketing Attribution, Testing, and Experimentation
• Marketing Automation and Artificial Intelligence in Marketing

Course Duration and Fees

The duration of the online course is 2 months which converts to 4 – 6 hours per week and the fee for the course is USD 2,600.

Course Highlights

• Go beyond traditional marketing practices and understand the digital world your customers inhabit.
• Align your marketing efforts with today’s digital-savvy customers through a clearer comprehension of digital-centric customer behaviors.
• Discover how to evolve your marketing by incorporating data, analytics, and optimization techniques for improved decision-making.
• Learn from other companies using new marketing technologies to inform their marketing and gain organizational efficiencies.

Course Benefits Matrix	Northwestern Kellogg- School of Management.
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

 

Course Placements

This institute doesn’t offer any placements, but the certificate and skills you learn from their course will help you get a job within the digital marketing industry.

Course Reviews

The reviews highlight the academic rigor, the collaborative culture, and the alumni network of Northwestern Kellogg.

Culture

Glimpse of their Student culture-

Course Details

Phone: +1 847-467-7020
Address: 2211 Campus Dr, Evanston, IL 60208, United States

3. Edureka

Edureka is an online education and e-learning platform. It was founded in 2011 with the aim to provide IT courses. It provides digital marketing courses along with machine learning, cloud computing, and other courses. They have built a platform to enable students who wish to continue and complete their courses by attending live online courses, utilizing a ridiculously committed team of educators

Course Syllabus

• SEO 1: Keyword Planning and On-Page Optimization
• SEO 2: Off-Page Optimization
• Search Engine Marketing: Google Ads
• Email Marketing
• Affiliate Marketing(Self-Paced)
• Social Media Marketing 1: Facebook and Instagram
• Social Media Marketing 2: YouTube
• Social Media Marketing 2: Twitter and LinkedIn
• MasteringGoogleAnalytic1
• Mastering Google Analytics 2
• Creating an Integrated Digital
• Marketing Campaign(Self-Paced)

Course Duration and Fees 

The course duration consists of 30 Hours of Online Live Instructor-led Classes with 10 sessions of 3 hours each. You will get lifetime access to LMS where presentations, quizzes, installation guides & class recordings are available.

The fee for the Edureka lifetime course is only USD 241.94

Course Highlights

• Instructor-led Live Sessions
• Assignments
• Lifetime Access
• 24 x 7 Expert Support
• Certification
• Forum

Course Benefits Matrix	Edureka
Ai Integrated Syllabus	❌
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	❌
Offline course	❌
Mandatory Internships	❌

 

Course Placements

We couldn’t find any information about placement on the Edureka website, so please contact the institute for more information.

Course Reviews

N/A

Culture

Edureka conducts several workshops and webinars for their students. They also have a community page on their website where students can ask their queries. We also found a few pictures of their students online – 

Contact Details

Phone:+1 877 959 4010 (Toll-Free).
Email: career@edureka.co

 

4. Imperial College Business School

Imperial College Business School was established in 2004. Their 21 weeks digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners.

Course Syllabus

• Introduction
• Customer Behaviour, Segmentation, and Journey Mapping
• Online Product Positioning
• Paid Search
• Search Engine Optimisation (SEO)
• Content Marketing
• Email Marketing
• Winning the War of Attention and Online Advertising
• Online Customer Engagement I
• Online Customer Engagement II
• Social Media Marketing I – Paid and Organic
• Social Media Marketing II – Platforms
• Customer Segmentation and Big Data
• Artificial Intelligence in Digital Marketing
• Driving Sales With Digital Performance Metrics
• A/B Testing
• Sentiment Analysis
• Brand Management in the Digital World
• Managing Customer Relationships
• Framework for Implementing Digital Marketing
• Capstone Project

Course Duration and Fees

The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995

Course Highlights

• Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
• Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
• Build comprehensive roadmaps for your clients to support their digital marketing efforts
• Understand customer-segmentation strategies and devise ways to improve customer experience

• Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
• Stay up to date with the latest developments in the continually evolving field of digital marketing
• Introduce and lead digital marketing initiatives within your own organization

Course Benefits Matrix	Imperial College
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	✅
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Imperial College has a Google rating of 4.3 and 30 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research as it has only few reviews about the institute to make an informed decision.

Culture

We couldn’t find any Student culture on their page, kindly check with the institute to know more.

Contact Details

Phone: +44 (0)20 7589 5111
Email:  business-school@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom

 

5. Chief Internet Marketer

You can obtain digital marketing certification for next-level industry recognition with the Chief Internet Marketer that maintains license with the DMI that manages world-class standards for essential digital marketing education conveniently accessible in Sacramento, California with the help of well-trained area professionals. It also provides certified exams for marketers who are proficient in their field but need a professional certificate to show in their resumes. 

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy

Course Duration and Fees

The duration of the course is 30 hours with a certification exam of 3 hours. The fee of the digital marketing course is USD1,995.

Course Highlights

• Learn the latest and up-to-date digital marketing skills
• Certification is ideal for a wide range
• Access to HD video lectures with accompanying downloadable program material.
• The Program Manager is available to support you during your study and assist with any administrative-related queries
• The Class Network can be accessed 24/7 through your desktop or mobile device
• Access resources to help you with your studies including self-directed practical exercises and recommended reading.
• Access to discussion forums to interact with and learn from fellow students to progress through program material toward certification.
• The Class Network also contains information on the exam, which you must complete successfully to achieve certification

Course Benefits Matrix	CIM
Ai Integrated Syllabus	✅
Case Studies & Projects	✅
Placement Assurance	❌
1-on-1 Mentoring	❌
Module Specific Professors	✅
Offline course	❌
Mandatory Internships	❌

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Reviewers laud clear explanations, relevant examples, and practical “tricks and hacks,” making it ideal for both aspiring entrepreneurs and job seekers in the digital marketing sphere. However, some mention a lack of focus on advanced concepts.

Culture

We couldn’t find any Student culture as CIM is an online platform, kindly check with the institute to know more.

Contact Details

Phone: 888.340.INET(4638)
Email: cim.biz@chiefinternetmarketer.com
Address: 8184 Woodland Center Blvd., Tampa, FL 33614 

Now that we’ve covered the best digital marketing courses in Aberdeen, let’s take a look at some frequently asked questions

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course. This information can be very helpful for you when choosing a course and finding out if the course is worth it.As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Aberdeen?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in Aberdeen

The digital marketing course fees in Aberdeen on average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for digital marketing courses in Aberdeen?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

Q. Does digital marketing require coding?

Digital Marketers do not require coding knowledge or programming skills in digital marketing. A digital marketer with coding skills can be a great resource for a business, but it’s not a necessary skill that a digital marketer needs to have.

Q. Is digital marketing in demand?

According to Linkedin, the industry is growing every year and has the greatest number of job openings. Businesses need digital marketers in fact every business needs digital marketers to attract and retain customers. So of course digital marketing is and always will be in demand.