5 Best Digital Marketing Courses in Abbotsford That You Should Consider

Are you from Abbotsford, and finding it difficult to choose the best digital marketing courses in Abbotsford?

Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Abbotsford, with all the necessary course details such as syllabus, duration, fees, placement, etc.

The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.

Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.

Now, let us take a look at the digital marketing jobs available in British Columbia and the neighboring areas.

(Source: Indeed.com)

Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Abbotsford are:

• IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
• Knowledge Hut– Helps professionals from a variety of industries and sectors to develop new skills.
• International Institute of Digital Marketing– Founded in 1990 by several long-time marketers in the United States, it certifies digital marketers.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Abbotsford with placements in detail.

List of Top 5 Digital Marketing Courses in Abbotsford

Here’s an overview of the top 5 digital marketing courses in Abbotsford, their duration, and their fee structure.

 

1. IIDE – The Digital School

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

• Advanced Certification in Digital Marketing (ACDM)
  Preferred by: College Students, Freshers, Small Business Owners, Influencers
• Professional Certification in Digital Marketing & Strategy (PCDMS)
  Preferred by: Working Professionals, Agency Owners, Freelancers

Here’s a brief comparison of both the online courses:

 

Syllabus

 

 

Course Faculty

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. Knowledge Hut

Knowledge Hut helps professionals from a variety of industries and sectors to develop new skills and apply them in a variety of ways within the global corporate world. In addition, the school offers courses in industries such as technology and digital media. Also in creative and practical ways, the organization offers high-value training.

Through workshops conducted by industry experts, the company ignites minds and motivates professionals to overcome obstacles. 

Course Syllabus 

• Introduction to Digital Marketing
  • Business strategy and marketing
  • Brand strategy
• Marketing Analytics
  • Introduction to marketing analytics
  • Excel, Statistics, and Data Visualization
  • Metrics, Sources, and Statistics
  • Segmentation, Targeting, and Tracking
  • Testing & Experimentation
  • Budgeting & Planning
  • Presenting & Storytelling
  • Mid-course lab
• Acquiring and Engaging Users
  • UX Fundamentals & Trends
  • Developing a content strategy
  • Activation & Retention
  • Email Marketing
  • Search Marketing
  • Social Media Management & Influencer Marketing
  • Facebook Advertising
  • Twitter, LinkedIn & Display Advertising
  • Final Presentations

Course Duration and Fees

The duration of the course is 16 hours of interactive online training. The fee for the course is approx. USD 1,710

Courses Highlights

• 16 hours intensive and interactive course on Digital marketing
• Learn the strategies needed to improve the reach of your business
• Understand what works and what does not
• Get comprehensive training from marketing gurus
• Learn from real-world examples and case studies
• Get downloadable courseware and course credits

Contact Details                                   

Phone:  +1-469-442-0620
Email: [email protected]

3. International Institute Of Digital Marketing

Founded in 1990 by several long-time marketers in the United States, the International Institute of Digital Marketing certifies digital marketers. Having years of experience in business, marketing, and more, they have combined their knowledge to create IIDM. The International Institute of Digital Marketing puts forth a great deal of energy, dedication, and strength to ensure that Digital Skills and the principles of Digital Marketing are accessible to every individual who needs to develop their marketing skills in the digital age.

Course Syllabus

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy

Course Duration and Fees

The duration of the digital marketing course is 3 months and the fee for the course is USD 1150

Course Highlights

• ZOOM Instructor-Led Presentation
• Self-Paced work with ZOOM Support
• Globally recognized Certification
• Create a cohesive digital marketing strategy for your business
• Create compelling digital display campaigns

Contact Details

Email: [email protected]

4. Pathstream     

   

Pathstream works with leading technology companies to identify the fastest-growing career areas. They build interactive learning programs that feature hands-on learning and contextualized coursework to prepare you for the real tasks you’ll need to do on the job. 

Their curriculum is constantly updated as technologies change and the job market evolves. It has also partnered with Universities that are globally recognized. Their mission is to become part of a passionate team committed to delivering world-class learning experiences and education outcomes, with an emphasis on equity and access. 

Course Syllabus

• Foundations And Strategy Of Marketing
• Digital Marketing
• Competitive Analysis 
• Value Propositioning
• Brand Positioning 
• Market Segmentation
• Marketing Analytics and Performance Optimization
• Performing A/B Testing
• Google Analytics
• Marketing Analytics
• Key Performance Indicators
• Google Sheets Formulas
• Social Media Marketing
• Facebook Ads Manager 
• Content Marketing 
• Content Strategy

Course Duration and Fees

Pathstream is #4 on our list. The course can be completed within 18 week time period which is approx 15 hours/week. The tuition fee for the course is USD 2,978

Course Highlights

• Hands-on courses
• Interactive labs and projects that immerse you in the tools needed to succeed as a digital marketer
• Downloadable resource guides
• Projects + personalized feedback
• Career coaching & access to curated job opportunities 
• Free access to digital marketing software
• A dedicated instructor to support your learning
• Virtual networking and career events
• Get Ready for the Facebook Blueprint and Google Analytics Exams

Contact Details

Phone: 650-437-5825
Address: 580 Market Street, Suite 400, San Francisco, CA 94104

5. York University

Since 1959, York University has been a global leader in the education, training, and research of diverse student communities, as well as a source of opportunities to upskill them to achieve long-term success in their respective fields. The digital marketing program at York University will give students an idea about marketing and business concepts, web analytics, content marketing strategy, consumer research, and much more.

Course Syllabus

• Business in Digital Age
• Marketing Fundamentals
• Fundamentals of Digital Marketing
• Planning and Analysis for Content Marketing
• Marketing for Search Engines and Social Media
• Content Creation
• User Engagement and Marketing Automation
• Content Promotion and Amplification

Course Duration and Fees

The duration of the digital marketing program is 8 months. The tuition fee for international students is $15,199 and that for domestic students is $6,599

Course Highlights

• Certification
• Created in collaboration with industry leaders
• Assignments relevant to real-world job requirements
• Graduate with a portfolio of project work
• Form connections with a community of marketing professionals.

Contact Details

Phone: +1 416 736 5616
Email: [email protected]

Now that we’ve covered the best digital marketing courses in Abbotsford, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Abbotsford?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Abbotsford.