Digital Marketing Careers In Abu Dhabi With Salary Details

Updated on: Sep 13, 2022
Digital Marketing Careers In Abu Dhabi - Featured Image

Are you eager to know what are the digital marketing careers in Abu Dhabi? Do you want to know about the job opportunities available in the field of digital marketing? Do you have this question making a career in digital marketing is worth your time? Well, today we are going to answer all your questions. So stay tuned till the end.

Today everything revolves around the internet thus making digital marketing an important part of today’s life. Every business uses digital marketing to promote its product or service. They either create a website or make use of social media platforms to promote their businesses. Most of the audience is on all social media platforms.

So in order to catch audiences’ attention, it is important to be active on these online platforms and make good use of digital marketing. But digital marketing is very vast and it would be difficult for only one person to handle everything.

In order to reduce the burden, many digital marketing roles are opened by companies. So according to your interest and knowledge, you can pick any one job role and make a career out of it. 

Let us have a quick look at the job opportunities in the field of digital marketing in Abu Dhabi.

Digital Marketing Careers in Abu Dhabi - Job Statistics(Source:

Amazing, isn’t it? A lot of digital marketing career opportunities are available in Abu Dhabi. So what are you waiting for? Do not delay further. Start your career in digital marketing today. 

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The Evolution Of Digital Marketing Careers In Abu Dhabi:

Did you know much about digital marketing before the pandemic? No, right? It was due to Covid-19, the lockdown, online classes, and work from home, that we were introduced to the new age of digital marketing.

Since the pandemic, everything became online. Of course, we were aware of online shopping, online transactions, and social media platforms even before the pandemic. But during the lockdown, this was given the name digital marketing and the entire phase of marketing just changed. 

Everyone was so used to traditional marketing before, but now marketing has completely evolved and the entire phase has changed. Now every company uses digital marketing to attract customers.

And why not? Digital marketing has several advantages that nobody can refrain from using it. Since digital marketing has taken over the world, many companies have started hiring digital marketing professionals.

The Future Of Digital Marketing Careers In Abu Dhabi:

The future of digital marketing careers in Abu Dhabi is very bright. The importance of digital marketing is increasing day by day and companies are looking for experts in digital marketing.

With the help of digital marketing, marketing managers can see exactly where visitors are coming from, what they’re doing on the website, and which strategies provide the best return on investment. Professionals may more easily demonstrate their value, thanks to this data-driven methodology, and leaders can more easily determine which tactics work best.

Demand For Digital Marketers In Abu Dhabi:

Digital marketing has a highly promising future. Abu Dhabi will experience tremendous growth in its use of digital marketing. There is a lot of room for growth in online marketing.

The most significant marketing and brand-building tool of the twenty-first century is digital marketing. Opportunities have been made for both new and existing corporations. Digital marketing is the industry in the UAE that is growing the fastest. According to IWS, 98.4% of UAE citizens use the internet. Internet usage has considerably increased in the UAE during the last ten years.

12 Best Digital Marketing Careers In Abu Dhabi:

1. Search Engine Optimization (SEO)

Digital Marketing Careers in Abu Dhabi - SEO career

(Source: data-flair. training)

SEO is an important aspect of digital marketing. Hence SEO managers play an important role in the field of digital marketing. Everyone wants to rank one on the Search Engine Result Page (SERP). But no one is aware of the exact process of what is to be done and how to rank higher on Google. All companies today have a website. But that website needs to be visible on the first page of Google. Otherwise, no one is going to be aware of your website if you do not rank on the first page. This can be achieved with the help of an SEO specialist. 

Roles and Responsibilities: 

  • Doing proper keyword research
  • Writing SEO-based content
  • Link building strategies
  • Working on on-page, off-page and technical SEO, etc

Average Salary:

According to, the average salary for an SEO manager in Abu Dhabi is around AED 3969 per month. 

2. Social Media Marketing

If you are a social media lover then this job is just for you. Posting engaging content, reels, videos, and posts, is your go-to go, then this is an ideal role for you. Social media marketing is a crucial part of digital marketing. Promoting brands on social media platforms such as Instagram, Facebook, Twitter, Youtube, Snapchat, etc is what is to be done by a social media manager. 

Roles and Responsibilities: 

  • Being updated with the latest social media trends
  • Being creative with social media posts
  • Developing campaign strategies

Average Salary:

According to, the average salary for a social media manager in Abu Dhabi is around AED 6420 per month.

3. Content Writing

Digital Marketing Careers in Abu Dhabi - Content writing career

(Source: parttimejobs)

Content is the key ingredient of digital marketing. Writing SEO-based content for a website, creating content for social media posts, captions for an Instagram or Facebook post, YouTube content, blogs, etc is the role of a content writer. The audience likes to read engaging content. Content writer has to write informative and educational content so that the customer stays hooked on it till the last moment. We hope you are enjoying our content up to now. 

Roles and Responsibilities: 

  • Write user-friendly blog content
  • Should have general knowledge about SEO-based content
  • Write product pages, newsletters, social media campaigns, etc

Average Salary:

According to, the average salary for a content writer in Abu Dhabi is around AED 5896 per month.

4. Email Marketing

Email marketer sends emails to targeted lists. This targeting requires some particular expertise. To increase sales and raise awareness of goods and services, marketing emails are sent to lists of clients and prospects. Even when there isn’t a direct transaction, they are regularly distributed to audiences to engage them. 

Roles and Responsibilities: 

  • Test various subject lines, texts, and formats to determine which emails receive the most attention

Average Salary:

According to, the average salary for an email marketer  in Abu Dhabi is around AED 2909 per month.

5. Copy Writing

Copywriters create a variety of information, such as taglines, product descriptions, emails, advertisements, and more. Even non-digital content like scripts for videos and direct mail is produced by them. Copywriters must be innovative and insightful in addition to having a good writing experience. The difference between content writing and copywriting is that content writing usually focuses on a longer form of content.

Roles and Responsibilities: 

  • Write taglines, advertisements, etc.

Average Salary:

According to, the average salary for a copywriter in Abu Dhabi is around AED 7184 per month.

6. Advertising

Marketing the right product to the right audience is essential. Advertisers do exactly this. They establish connections with media companies to ascertain the kinds of material that will perform best for each outlet and to bargain for prices and conditions that are agreeable to both parties. For competitive creatives looking for a fast-paced, people-oriented atmosphere, digital advertising offers an excellent digital marketing job outlook.

Roles and Responsibilities: 

  • Deal with media companies
  • Market the right product, to the right people at the right time
  • Negotiate the prices

Average Salary:

According to, the average salary for an advertising manager in Abu Dhabi is around AED 8891 per month.

7. Design

The website or social media posts that look eye-appealing or creative, is going to receive more likes. If your website or post is not innovative or creative, then people are not going to stay longer on it. Here come the designers. Be it graphic, UI/UX, product designers, etc. 

Roles and Responsibilities: 

  • Design digital content such as reports, landing sites, emails, banners, and ad campaigns.
  • Design, create, and keep up with wireframes and other UX/UI components.

Average Salary:

According to, the average salary for a design manager in Abu Dhabi is around AED 11,775 per month.

8. Web Development

Web development is more of a technical role. Web developers serve as both contractors and architects. The three areas of specialisation for web development jobs are front-end developers, back-end developers, and full-stack developers. Front-end developers work on the user-interactive portion of the website, back-end developers work on the technology that powers the user-facing portion of the website and full-stack developers generally know everything.

Roles and Responsibilities: 

  • Describe particular user experience problems and offer formulated fixes.
  • Create or contribute clean, portable, well-documented code to web apps.

Average Salary:

According to, the average salary for a web developer in Abu Dhabi is around AED 3342 per month.

9. Search Engine Marketing (SEM)

Digital Marketing Careers in Abu Dhabi - SEM specialist


The main difference between SEO and SEM is that SEO refers to organic or natural results and SEM refers to paid results. In order to appear on the first page of Google, companies pay Google. The ads that appear on the top are nothing but search engine marketing. SEM requires SEO as well as advertising tactics. Basically, it is a mixture of both SEO and advertising. To find the best variations, conduct A/B tests, manage bids, and apply other strategies, there are many tools and platforms available. To succeed, SEM managers need to be very analytical and data-driven.

Roles and Responsibilities: 

  • Keyword research
  • Research keyword trends
  • Deciding the bid amount so that the company’s website appears on the top of SERP

10. Ecommerce

Ecommerce, in its broadest sense, refers to any business transaction completed online. However, online shopping, where products are bought or sold over the internet, is the most typical type of eCommerce.

Roles and Responsibilities: 

  • Ecommerce manager has to determine, bargain with, and oversee as necessary the contractors and vendors associated with the project.
  • Manage the current team and add personnel as needed.

Average Salary:

According to, the average salary for an e-commerce manager in Abu Dhabi is around AED 11,154 per month.

11. Marketing Analyst

The activity of monitoring, evaluating, and analysing marketing performance in order to increase its efficiency and improve return on investment is known as marketing analytics (ROI). Massive amounts of data are analyzed by marketing analysts in an attempt to find insights that will improve the effectiveness of customer and prospect marketing.

Roles and Responsibilities: 

  • Track strategies 
  • Analyze if everything is going as per plan and suggest recommendations 

Average Salary:

According to, the average salary for a marketing analyst in Abu Dhabi is around AED 10,016 per month.

12. Digital Marketing Specialist

Digital Marketing Careers in Abu Dhabi - Digital marketing specialist

(Source: Digital Vidya)

A digital marketing specialist has to analyze market conditions, look for new opportunities, and make data-driven suggestions to promote client growth. Has to keep an eye on market trends and implement best practices across all accounts.

Roles and Responsibilities: 

  • Help with the implementation of digital programmes such as sponsored social media, email marketing, display advertising, and search marketing

Average Salary:

According to, the average salary for a digital marketing specialist in Abu Dhabi is around AED 4138 per month.

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FAQs – Frequently Asked Questions

Q. Is digital marketing a good career in UAE?

Ans: Due to the high need for digital marketing specialists, the UAE is one of the biggest marketplaces for internet marketing. This has led to a rise in the digital marketing job market in the UAE. Therefore, all businesses—small, medium-sized, and large—use digital marketing to reach their target market.

Q. How do I know if digital marketing is for me?

Ans: If you love to be on social media platforms, love to write content, and are interested to make engaging posts and videos then you are made for digital marketing. So just go for it.

Q. Who can pursue digital marketing?

Ans: Anyone who is passionate about digital marketing, can pursue it. There are no such restrictions for anyone to make a career in digital marketing. Anyone interested can go for it.

Q. Is digital marketing difficult?

Ans: As said nothing is impossible. Digital marketing is also possible and you can make it easy if you are passionate and eager to learn more and more.

Q. What skills do you need for digital marketing?

Ans: You need to have good content writing, problem-solving, creativity and communication skills in order to start a career in digital marketing. Even if you don’t have any of these skills, you need not worry. You can always start learning new things. 


Alas! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood the career opportunities available in digital marketing in Abu Dhabi.

If you want to make a bright career in digital marketing then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Abu Dhabi.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start making your career in the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Tania Ali

    I liked reading the article and learnt a lot about digital marking in Abu Dhabi. I truly appreciate the detailed information provided in the blog. Thanks for sharing.

  2. Deepika G

    The information was really helpful as it mentioned a lot of opportunities there on online. It explained 12 different career options. and the demand out there in the present world. thanks for the information.

  3. Supriya Bihani

    Hey, I thoroughly enjoyed reading the vlog! You have very well put together and explained – the various career opportunities in digital marketing in Dubai. Reading this has definitely helped me expand my knowledge horizon.


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